65
deodorant for men
A $2.1M/yr market growing +32.0% this quarter with returns at 0.0% — clears our launch bar.
- Market/yr
- £2.1M
- Growth 90d
- +32.0%
- Top-5 clicks
- 33%
- Rating
- 4.6★
Beauty
£62.8M/yr of tracked demand across 106 niches on Amazon United Kingdom — led by deodorant for men at 65/100.
#3 of 3 tracked United Kingdom categories · 16% of the tracked market
Niches tracked
106
Data through 2026-07-12
Market / yr
£62.8M
across tracked niches
Median growth (90d)
+1.8%
search volume vs the prior quarter
Launch-ready
9
niches that clear our launch bar
Where the money is
Yearly tracked market size by nichesoap flowers
£2.4Mscore 62 · Worth a look
aesop body wash
£2.4Mscore 60 · Launch it
shower gel
£2.2Mscore 62 · Launch it
deodorant for men
£2.1Mscore 65 · Launch it
gifts for men
£2.0Mscore 56 · Worth a look
hand wash anti-bacterial
£2.0Mscore 57 · Launch it
epsom salt
£1.5Mscore 42 · Skip it
vanilla body lotion
£1.4Mscore 46 · Skip it
hibiclens
£1.3Mscore 54 · Worth a look
sol de janeiro
£1.3Mscore 44 · Skip it
bath bombs
£1.2Mscore 61 · Worth a look
luxury shower gel women
£1.1Mscore 59 · Worth a look
hand sanitiser
£1.1Mscore 60 · Launch it
deodorant womens
£1.1Mscore 57 · Launch it
bubble bath
£1.1Mscore 55 · Worth a look
sensitive body wash
£1.1Mscore 51 · Worth a look
lynx gift sets for men
£1.1Mscore 58 · Launch it
deodorant stick
£1.0Mscore 56 · Launch it
dior sauvage elixir
£980Kscore 52 · Worth a look
dior perfumes for women
£980Kscore 52 · Worth a look
best deodorant for women for strong odor
£950Kscore 52 · Worth a look
roll on deodorant for men
£944Kscore 61 · Launch it
bath sets
£843Kscore 50 · Worth a look
hand soap refill
£836Kscore 48 · Skip it
soap
£812Kscore 42 · Skip it
sweat
£795Kscore 57 · Worth a look
sales clearance free delivery
£749Kscore 44 · Skip it
shower oil
£732Kscore 54 · Worth a look
bath bombs for kids
£719Kscore 56 · Worth a look
deodorant sticks for men
£718Kscore 57 · Worth a look
make waves antiperspirant
£713Kscore 55 · Worth a look
neals yard
£705Kscore 52 · Worth a look
neom hand cream
£681Kscore 55 · Worth a look
neom gift sets for women
£658Kscore 55 · Worth a look
bath salts
£629Kscore 39 · Skip it
neom shower gel
£619Kscore 55 · Worth a look
back scrubber
£607Kscore 58 · Worth a look
sundae shower foam
£597Kscore 42 · Skip it
exfoliating towel
£595Kscore 48 · Skip it
antibacterial soap
£588Kscore 39 · Skip it
bath sponge
£584Kscore 57 · Worth a look
kojic acid
£570Kscore 53 · Worth a look
shower cap
£559Kscore 49 · Skip it
loofah
£528Kscore 60 · Worth a look
himalayan pink salt
£496Kscore 47 · Skip it
bath salts muscle soak
£482Kscore 38 · Skip it
mens shampoo
£468Kscore 57 · Worth a look
african net sponge
£463Kscore 55 · Worth a look
dr squatch deodorant uk
£453Kscore 61 · Worth a look
glycolic acid body wash
£436Kscore 50 · Worth a look
lavender bath salts
£432Kscore 38 · Skip it
mens designer deodorant spray
£423Kscore 56 · Worth a look
exfoliating glove
£420Kscore 62 · Worth a look
stocking fillers
£420Kscore 52 · Worth a look
antiseptic soap
£393Kscore 37 · Skip it
shower steamers
£386Kscore 53 · Worth a look
body wipes
£382Kscore 56 · Worth a look
get well soon gifts for women
£379Kscore 60 · Worth a look
loreal men expert deodorant
£372Kscore 60 · Worth a look
wild deodorant refill only
£361Kscore 55 · Worth a look
salicylic acid body wash
£341Kscore 53 · Worth a look
sanctuary spa gift sets for women
£340Kscore 53 · Worth a look
roll on
£340Kscore 50 · Worth a look
pamper set
£328Kscore 55 · Worth a look
baylis and harding gift set
£319Kscore 49 · Skip it
mens moisturiser
£318Kscore 43 · Skip it
organic hand wash
£303Kscore 55 · Worth a look
sandalwood shower gel
£294Kscore 58 · Worth a look
simple deodorant
£271Kscore 48 · Skip it
deodorant for sensitive skin
£271Kscore 48 · Skip it
body brush
£270Kscore 41 · Skip it
mini toiletries
£259Kscore 55 · Worth a look
brut deodorant for men
£253Kscore 52 · Worth a look
shaving soap
£253Kscore 48 · Skip it
natural sponge
£253Kscore 60 · Worth a look
body scrubber
£247Kscore 46 · Skip it
soap and glory
£244Kscore 47 · Skip it
nivea sensitive
£240Kscore 44 · Skip it
shower gel set
£236Kscore 41 · Skip it
luxury bath sets for women gifts
£236Kscore 41 · Skip it
shower puff
£224Kscore 59 · Worth a look
loreal men expert shower gel
£216Kscore 41 · Skip it
mens toiletry gift set
£215Kscore 56 · Worth a look
glycerin
£215Kscore 45 · Skip it
natural deodorant
£213Kscore 49 · Skip it
magnesium bath salts
£210Kscore 37 · Skip it
crystal deodorant
£206Kscore 47 · Skip it
unscented soap
£203Kscore 43 · Skip it
smelling salts
£198Kscore 38 · Skip it
neom essential oil
£194Kscore 39 · Skip it
lemon shower gel
£194Kscore 53 · Worth a look
aluminium free deodorant
£188Kscore 44 · Skip it
lume deodorant
£186Kscore 53 · Worth a look
nivea gift set for men
£182Kscore 46 · Skip it
birthday hampers for women
£171Kscore 57 · Worth a look
beauty advent calendar 2023
£163Kscore 49 · Skip it
back acne treatment
£158Kscore 52 · Worth a look
spongebob
£149Kscore 41 · Skip it
care package
£146Kscore 49 · Skip it
christmas gifts for him
£143Kscore 42 · Skip it
Top 100 of 105 niches by market size shown
Top picks
The strongest niches we track in BeautyLaunch it
62
soap flowers
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
- Market/yr
- £2.4M
- Growth 90d
- -46.6%
- Top-5 clicks
- 49%
- Rating
- 4.2★
62
shower gel
A $2.2M/yr market growing +18.4% this quarter with returns at 0.1% — clears our launch bar.
- Market/yr
- £2.2M
- Growth 90d
- +18.4%
- Top-5 clicks
- 40%
- Rating
- 4.7★
Opportunity map
Each bubble is one niche — 90-day growth against how locked the shelf is; bubble size tracks market size, color grades the verdict. Click a bubble to open its verdict. Launch it Worth a look Skip it1 niche missing data not plotted
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — median niche search growth of +1.8% over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.5×
Movers — rising vs cooling niches by 90-day growth
Rising
#NameGrowth (90d)
Cooling
#NameGrowth (90d)
Niches
106 tracked#NicheVerdictScoreMarket/yr90dTop 5RatingPrice
2£2.4M-46.6%49%4.2★£16.99
soap flowers
Worth a lookA failed launch gate (market size, growth, or returns) keeps it on the watch list
62
4£420K+34.2%42%4.5★£4.58
exfoliating glove
Worth a lookA failed launch gate (market size, growth, or returns) keeps it on the watch list
62
5£1.2M-32.8%30%4.5★£9.26
bath bombs
Worth a lookA failed launch gate (market size, growth, or returns) keeps it on the watch list
61
7£453K+8.7%36%4.1★£20.48
dr squatch deodorant uk
Worth a lookA failed launch gate (market size, growth, or returns) keeps it on the watch list
61
10£528K+1.6%46%4.3★£5.65
loofah
Worth a lookA failed launch gate (market size, growth, or returns) keeps it on the watch list
60