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Beauty on Amazon United Kingdom

Every Beauty niche, scored and ranked. The shelf at a glance, the demand over the year, the products that sell. Start with the niches marked Pass.

Tracked market / yr
£653.1Myearly demand across the category
Median 90-day growth
-5.0%search demand, this quarter
Pass verdicts
46 of 2,481worth a closer look
Best score
77Elycura Collagen Oil

Market map

Every niche, sized by demand.

Area is yearly demand. Color is the verdict.

shavers for men

£10.9Mscore 64 · Maybe

beard trimmer men

£7.0Mscore 67 · Pass

hair dryer

£6.6Mscore 57 · Maybe

mens aftershave

£5.0Mscore 68 · Pass

perfume for women

£4.8Mscore 62 · Maybe

hair clippers men

£4.6Mscore 64 · Maybe

fungal nail treatment

£4.3Mscore 65 · Pass

minoxidil

£4.0Mscore 57 · Maybe

pimple patches

£3.2Mscore 59 · Maybe

wow hair products

£3.2Mscore 60 · Maybe

hair curler

£3.1Mscore 60 · Maybe

wow dream coat anti frizz

£3.1Mscore 60 · Maybe

nail clippers

£2.9Mscore 59 · Maybe

eyelashes

£2.6Mscore 61 · Maybe

soap flowers

£2.4Mscore 62 · Maybe

aesop body wash

£2.4Mscore 60 · Maybe

moisturiser

£2.3Mscore 60 · Maybe

face masks

£2.3Mscore 60 · Maybe

shower gel

£2.2Mscore 62 · Maybe

deodorant for men

£2.1Mscore 65 · Pass

body hair trimmer men

£2.1Mscore 60 · Maybe

sun cream

£2.0Mscore 62 · Maybe

nail drill

£1.9Mscore 64 · Maybe

under eye patches

£1.6Mscore 58 · Maybe

sunbed cream

£1.6Mscore 71 · Pass

aftersun with insect repellent

£1.6Mscore 59 · Maybe

spray bottles

£1.5Mscore 66 · Pass

pumpkin seed oil

£1.5Mscore 62 · Maybe

hair brush

£1.4Mscore 58 · Maybe

skin tag removal

£1.4Mscore 60 · Maybe

uv nail lamp

£1.4Mscore 61 · Maybe

sea salt spray

£1.3Mscore 61 · Maybe

lash serum

£1.3Mscore 66 · Pass

azelaic acid

£1.3Mscore 59 · Maybe

hair growth

£1.3Mscore 62 · Maybe

bath bombs

£1.2Mscore 61 · Maybe

stitch

£1.2Mscore 58 · Maybe

lady million perfume for women

£1.2Mscore 58 · Maybe

leave in conditioner

£1.2Mscore 59 · Maybe

luxury shower gel women

£1.1Mscore 59 · Maybe

hand sanitiser

£1.1Mscore 60 · Maybe

curly hair products

£1.1Mscore 58 · Maybe

diffuser hairdryer

£1.1Mscore 58 · Maybe

hair thickening shampoo for men

£1.1Mscore 63 · Maybe

wig

£1.1Mscore 61 · Maybe

lynx gift sets for men

£1.1Mscore 58 · Maybe

hair clips

£1.0Mscore 63 · Maybe

once a day sun cream spf 50

£1.0Mscore 62 · Maybe

coco chanel perfume

£1.0Mscore 59 · Maybe

travel bottles for toiletries

£1.0Mscore 64 · Maybe

bedazzling kit

£996Kscore 61 · Maybe

rhinestones

£996Kscore 61 · Maybe

gel nail polish

£958Kscore 62 · Maybe

false nails

£948Kscore 58 · Maybe

roll on deodorant for men

£944Kscore 61 · Maybe

weight loss patches

£927Kscore 59 · Maybe

nux vomica 30c

£895Kscore 59 · Maybe

p20

£844Kscore 59 · Maybe

tallow balm

£836Kscore 66 · Pass

piz buin factor 6

£817Kscore 60 · Maybe

lash lift kit

£755Kscore 66 · Pass

spf

£748Kscore 62 · Maybe

spf 50 face moisturiser

£742Kscore 61 · Maybe

face paint

£715Kscore 73 · Pass

blackhead remover

£708Kscore 61 · Maybe

urea body lotion

£705Kscore 59 · Maybe

gel nail polish remover

£648Kscore 64 · Maybe

pubic hair trimmer for men

£619Kscore 60 · Maybe

back scrubber

£607Kscore 58 · Maybe

rosacea cream for face

£580Kscore 60 · Maybe

keratin hair treatment

£552Kscore 59 · Maybe

sunsense

£491Kscore 61 · Maybe

electric nail clippers

£491Kscore 68 · Pass

dr squatch deodorant uk

£453Kscore 61 · Maybe

kids makeup sets for girls

£448Kscore 59 · Maybe

bld bro daily

£425Kscore 58 · Maybe

tanning drops

£424Kscore 74 · Pass

nail wraps

£416Kscore 60 · Maybe

boar bristle hair brush

£403Kscore 59 · Maybe

+21 too small to tile at tap-target size — every entry is listed below the map

Top 100 of 250 niches by market size shown

Demand

Beauty search demand.

Weekly searches across the category, seasonality beneath. Pick a range.

35.0M25.0MSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Products

What sells in Beauty.

Top sellers, what they cost, what buyers say.

Prices and ratings as last read from Amazon. The live listing can differ.

FAQ

Questions sellers ask about Beauty.

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data