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Beauty

£653.1M/yr of tracked demand across 2,481 niches on Amazon United Kingdom (median 90-day growth -5.0%) — led by elycura collagen oil at 77/100.

#5 of 19 tracked United Kingdom categories · 9% of the tracked market

Niches tracked

2,481

Data through 2026-07-12

Market / yr

£653.1M

across tracked niches

Median growth (90d)

-5.0%

search volume vs the prior quarter

Launch-ready

47

niches that clear our launch bar

47 of 2481 tracked niches clear our launch bar.

Where the money is

Yearly tracked market size by niche

shavers for men

£10.9Mscore 64 · Launch it

beard trimmer men

£7.0Mscore 67 · Worth a look

hair dryer

£6.6Mscore 57 · Worth a look

mens aftershave

£5.0Mscore 68 · Launch it

perfume for women

£4.8Mscore 62 · Launch it

hair clippers men

£4.6Mscore 64 · Worth a look

fungal nail treatment

£4.3Mscore 65 · Launch it

minoxidil

£4.0Mscore 57 · Worth a look

pimple patches

£3.2Mscore 59 · Worth a look

wow hair products

£3.2Mscore 60 · Launch it

hair curler

£3.1Mscore 60 · Worth a look

wow dream coat anti frizz

£3.1Mscore 60 · Launch it

nail clippers

£2.9Mscore 59 · Worth a look

eyelashes

£2.6Mscore 61 · Launch it

soap flowers

£2.4Mscore 62 · Worth a look

aesop body wash

£2.4Mscore 60 · Launch it

moisturiser

£2.3Mscore 60 · Launch it

face masks

£2.3Mscore 60 · Worth a look

shower gel

£2.2Mscore 62 · Launch it

deodorant for men

£2.1Mscore 65 · Launch it

body hair trimmer men

£2.1Mscore 60 · Launch it

sun cream

£2.0Mscore 62 · Launch it

nail drill

£1.9Mscore 64 · Launch it

under eye patches

£1.6Mscore 58 · Worth a look

sunbed cream

£1.6Mscore 71 · Launch it

aftersun with insect repellent

£1.6Mscore 59 · Launch it

pumpkin seed oil

£1.5Mscore 62 · Worth a look

hair brush

£1.4Mscore 58 · Worth a look

uv nail lamp

£1.4Mscore 61 · Launch it

sea salt spray

£1.3Mscore 61 · Launch it

lash serum

£1.3Mscore 66 · Worth a look

azelaic acid

£1.3Mscore 59 · Launch it

hair growth

£1.3Mscore 62 · Worth a look

bath bombs

£1.2Mscore 61 · Worth a look

stitch

£1.2Mscore 58 · Worth a look

lady million perfume for women

£1.2Mscore 58 · Worth a look

leave in conditioner

£1.2Mscore 59 · Launch it

hand sanitiser

£1.1Mscore 60 · Launch it

curly hair products

£1.1Mscore 58 · Launch it

hair thickening shampoo for men

£1.1Mscore 63 · Launch it

once a day sun cream spf 50

£1.0Mscore 62 · Launch it

travel bottles for toiletries

£1.0Mscore 64 · Launch it

false nails

£948Kscore 58 · Launch it

+57 too small to tile at tap-target size — every entry is listed below the map

Top 100 of 250 niches by market size shown

Top picks

The strongest niches we track in Beauty
74
Worth a look

tanning drops

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market/yr
£424K
Growth 90d
+53.8%
Top-5 clicks
35%
Rating
3.6★
Read the full verdict →
73
Worth a look

face paint

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market/yr
£715K
Growth 90d
+65.3%
Top-5 clicks
39%
Rating
4.3★
Read the full verdict →

Opportunity map

Each bubble is one niche — 90-day growth against how locked the shelf is; bubble size tracks market size, color grades the verdict. Click a bubble to open its verdict.
-50%0%+50%+100%+150%0%25%50%75%100% Top-5 click share — right = concentrated Growth 90d elycura collagen oiltanning dropsface paint
Launch it Worth a look Skip it

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — median niche search growth of -5.0% over the last 90 days.
35.0M25.0MSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Movers — rising vs cooling niches by 90-day growth

Rising

#NameGrowth (90d)
1↑>1,000%
2↑376.8%
3
p20

£844K/yr

↑338.0%
4
tanning oil

£342K/yr

↑328.7%
5↑321.6%

Cooling

#NameGrowth (90d)
1↓87.4%
2↓79.8%
3↓75.1%
4
go brush pro

£266K/yr

↓75.1%
5
molly mae

£1.3M/yr

↓72.7%

Niches

2481 tracked
#NicheVerdictScoreMarket/yr90dTop 5RatingPrice
1elycura collagen oil

A failed launch gate (market size, growth, or returns) keeps it on the watch list

Worth a look
77
£248K+139.5%29%4.0★£10.24
2tanning drops

A failed launch gate (market size, growth, or returns) keeps it on the watch list

Worth a look
74
£424K+53.8%35%3.6★£12.48
3face paint

A failed launch gate (market size, growth, or returns) keeps it on the watch list

Worth a look
73
£715K+65.3%39%4.3★£11.64
4sunscreen stick

A failed launch gate (market size, growth, or returns) keeps it on the watch list

Worth a look
73
£382K+119.2%33%4.4★£14.07
5tanning patches

A failed launch gate (market size, growth, or returns) keeps it on the watch list

Worth a look
73
£20K>1,000%40%2.6★£11.80
6face painting kit

A failed launch gate (market size, growth, or returns) keeps it on the watch list

Worth a look
72
£205K+88.8%41%4.3★£13.82
7sweat pads

A failed launch gate (market size, growth, or returns) keeps it on the watch list

Worth a look
72
£130K+76.5%36%3.9★£14.13
8electric spray air cushion massage comb

A failed launch gate (market size, growth, or returns) keeps it on the watch list

Worth a look
72
£34K>1,000%24%2.2★£13.47
9sunbed cream

Low returns (0.1%)

Launch it
71
£1.6M+75.3%45%4.3★£14.37
10anti chafe balm

A failed launch gate (market size, growth, or returns) keeps it on the watch list

Worth a look
71
£517K+222.0%45%4.3★£9.22