Beauty
£653.1M/yr of tracked demand across 2,481 niches on Amazon United Kingdom (median 90-day growth -5.0%) — led by elycura collagen oil at 77/100.
Beauty on Amazon UK in one read
Everything a seller checks before picking a lane, in three answers.
How big is it?
A £653.1M/yr market across 2,481 tracked niches. 18.5M Amazon searches last week.
£653.1M
tracked market / yr
Where is it heading?
The median niche shrank -5.0% in search demand over the last 90 days. Demand peaks in Nov–Dec.
-5.0%
median 90-day growth
How open is it?
47 of 2,481 tracked niches clear our launch bar today. 332 run without a dominant brand.
47
launch-ready niches
Market map
Every tracked niche sized by yearly market — the shelf at a glance.
shavers for men
£10.9Mscore 64 · Launch it
beard trimmer men
£7.0Mscore 67 · Worth a look
hair dryer
£6.6Mscore 57 · Worth a look
mens aftershave
£5.0Mscore 68 · Launch it
perfume for women
£4.8Mscore 62 · Launch it
hair clippers men
£4.6Mscore 64 · Worth a look
fungal nail treatment
£4.3Mscore 65 · Launch it
minoxidil
£4.0Mscore 57 · Worth a look
pimple patches
£3.2Mscore 59 · Worth a look
wow hair products
£3.2Mscore 60 · Launch it
hair curler
£3.1Mscore 60 · Worth a look
wow dream coat anti frizz
£3.1Mscore 60 · Launch it
nail clippers
£2.9Mscore 59 · Worth a look
eyelashes
£2.6Mscore 61 · Launch it
soap flowers
£2.4Mscore 62 · Worth a look
aesop body wash
£2.4Mscore 60 · Launch it
moisturiser
£2.3Mscore 60 · Launch it
face masks
£2.3Mscore 60 · Worth a look
shower gel
£2.2Mscore 62 · Launch it
deodorant for men
£2.1Mscore 65 · Launch it
body hair trimmer men
£2.1Mscore 60 · Launch it
sun cream
£2.0Mscore 62 · Launch it
nail drill
£1.9Mscore 64 · Launch it
under eye patches
£1.6Mscore 58 · Worth a look
sunbed cream
£1.6Mscore 71 · Launch it
aftersun with insect repellent
£1.6Mscore 59 · Launch it
spray bottles
£1.5Mscore 66 · Launch it
pumpkin seed oil
£1.5Mscore 62 · Worth a look
hair brush
£1.4Mscore 58 · Worth a look
skin tag removal
£1.4Mscore 60 · Launch it
uv nail lamp
£1.4Mscore 61 · Launch it
sea salt spray
£1.3Mscore 61 · Launch it
lash serum
£1.3Mscore 66 · Worth a look
azelaic acid
£1.3Mscore 59 · Launch it
hair growth
£1.3Mscore 62 · Worth a look
bath bombs
£1.2Mscore 61 · Worth a look
stitch
£1.2Mscore 58 · Worth a look
lady million perfume for women
£1.2Mscore 58 · Worth a look
leave in conditioner
£1.2Mscore 59 · Launch it
luxury shower gel women
£1.1Mscore 59 · Worth a look
hand sanitiser
£1.1Mscore 60 · Launch it
curly hair products
£1.1Mscore 58 · Launch it
diffuser hairdryer
£1.1Mscore 58 · Worth a look
hair thickening shampoo for men
£1.1Mscore 63 · Launch it
wig
£1.1Mscore 61 · Worth a look
lynx gift sets for men
£1.1Mscore 58 · Launch it
hair clips
£1.0Mscore 63 · Launch it
once a day sun cream spf 50
£1.0Mscore 62 · Launch it
coco chanel perfume
£1.0Mscore 59 · Worth a look
travel bottles for toiletries
£1.0Mscore 64 · Launch it
bedazzling kit
£996Kscore 61 · Launch it
rhinestones
£996Kscore 61 · Launch it
gel nail polish
£958Kscore 62 · Launch it
false nails
£948Kscore 58 · Launch it
roll on deodorant for men
£944Kscore 61 · Launch it
weight loss patches
£927Kscore 59 · Worth a look
nux vomica 30c
£895Kscore 59 · Launch it
p20
£844Kscore 59 · Worth a look
tallow balm
£836Kscore 66 · Worth a look
piz buin factor 6
£817Kscore 60 · Worth a look
lash lift kit
£755Kscore 66 · Worth a look
spf
£748Kscore 62 · Worth a look
spf 50 face moisturiser
£742Kscore 61 · Worth a look
face paint
£715Kscore 73 · Worth a look
blackhead remover
£708Kscore 61 · Worth a look
urea body lotion
£705Kscore 59 · Worth a look
gel nail polish remover
£648Kscore 64 · Worth a look
pubic hair trimmer for men
£619Kscore 60 · Worth a look
back scrubber
£607Kscore 58 · Worth a look
rosacea cream for face
£580Kscore 60 · Worth a look
keratin hair treatment
£552Kscore 59 · Worth a look
sunsense
£491Kscore 61 · Worth a look
electric nail clippers
£491Kscore 68 · Worth a look
dr squatch deodorant uk
£453Kscore 61 · Worth a look
kids makeup sets for girls
£448Kscore 59 · Worth a look
bld bro daily
£425Kscore 58 · Worth a look
tanning drops
£424Kscore 74 · Worth a look
nail wraps
£416Kscore 60 · Worth a look
boar bristle hair brush
£403Kscore 59 · Worth a look
+21 too small to tile at tap-target size — every entry is listed below the map
Top 100 of 250 niches by market size shown
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — median niche search growth of -5.0% over the last 90 days.
Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
Niches
The category four ways: who scores best, who sells most, who is gaining searches, and who just emerged.
Best Flapen score
Biggest markets
Trending
Products
The category's products three ways: who sells most, who is gaining clicks, and who just landed.
Top sellers
by 90-day clicks
Sixstarhair Individual Eyelashes Kit Lash Clusters with Glue and Remover Volume Clusters Lashes Book Kit D Curl Eyelash Extensions 10-16mm 544Pcs (60+100+120+150D)
- Price
- £8.57
- Rating
- 4.1/5
- Reviews
- 894
- Age
- 1y ago
NIVEA SUN Protect & Moisture Sun Spray SPF 50+ (200ml) Moisturising Suncream Spray with Vitamin C and Hyaluron Immediate UVA/UVB Protection Fast-Absorbing No White Cast Formula
- Price
- £5.09
- Rating
- 4.6/5
- Reviews
- 9,082
- Age
- 17y ago
Scholl Fungal Nail Treatment 3.8ml packaging may vary
- Price
- £11.85
- Rating
- 4.3/5
- Reviews
- 25,572
- Age
- 15y ago
Cryotag Skin Tag Remover - Fast Effective Safe Skin Tag Removal- Removes Skin Tags in as Little as 1 Treatment Clinically Proven Up to 12 Treatments
- Price
- £15.12
- Rating
- 4.0/5
- Reviews
- 17,947
- Age
- 9y ago
Avon Skin So Soft Dry Oil Spray 150ml | Locks in Moisture | Formulated with Jojoba Oil and Vitamin E | Quick Dry Formula | Cruelty Free Clear
- Price
- £4.69
- Rating
- 4.5/5
- Reviews
- 7,381
- Age
- 4y ago
Trending
90-day click momentum
Merclix Birthday Gifts for Men Who Have Everything Mens Gift Set Mens Birthday Gifts for Dad Grandad Husband Son Boyfriend
- Price
- £11.91
- Rating
- 4.5/5
- Reviews
- 332
- Age
- 1y ago
Tub Works Bath Color Fizzies 150 Count | Nontoxic & Fragrance-Free | Fizzy Bath Color Tablets for Kids | Create Colorful Water | Water Tablets in 7 Colors for Variety | Bath Bombs for Kids Bathtub
- Price
- £9.62
- Rating
- 4.4/5
- Reviews
- 5,192
- Age
- 2y ago
QINCAO Boxer Shorts Mens 6 Pack No Itchy Labels Cotton Underwear Retro Trunks Underwear Gift Set
- Price
- £14.95
- Rating
- 4.4/5
- Reviews
- 46,425
- Age
- 6y ago
Kids Bath Bombs Fizzy Bath Bubbles with Cocoa & Shea Butter Surprise Bath Bombs for Kids Gentle on Delicate Skin Colourful Bathtime Fun for Children Ideal Gift for Boys & Girls 6 Pack
- Price
- £9.97
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 2mo ago
Mens DKNY GIANTS - 3pk Black/White/Grey
- Price
- £15.95
- Rating
- 4.3/5
- Reviews
- 3,903
- Age
- 4y ago
Newest
by launch date
GFEUGS 500ML Dark Brown Hair Dye Shampoo Colour Shampoo 3 in 1 for Grey Hair Beard Coverage - Instant Color Shampoos for Women Men - Natural - Long Lasting - Dye Coloring in Minutes (Dark Brown)
- Price
- £7.69
- Rating
- 4.0/5
- Reviews
- 55
- Age
- today
Skin color Eyelid Tape 5mm Eyelid Correcting Strips Eyelid Lifter Strips for Natural Look for Girls for Everyday Use(280 count) Say Goodbye to the Hood Sagging Eyelids
- Price
- £3.39
- Rating
- 1.0/5
- Reviews
- 1
- Age
- today
Patch(3 boxes)
- Price
- £14.33
- Rating
- 2.8/5
- Reviews
- 15
- Age
- today
Color Changing 1514
- Price
- £20.97
- Rating
- 2.9/5
- Reviews
- 5
- Age
- today
Nail Clipper2150
- Price
- £14.49
- Rating
- 5.0/5
- Reviews
- 1
- Age
- today
Common Beauty questions
The questions sellers ask about the category, answered from the same tracked metrics.