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Azelaic Acid

Maybe

An estimated 0.1% of orders come back. But the top 5 products take 70% of clicks, so Azelaic Acid is a Maybe.

Flapen Score
59
59 / 100
Top 7% of 2,481 Beauty niches · +12 vs the category median of 47
Market size
£1.3M/yr1.3M searches / yr
90-day growth
+15.7%search demand this quarter
Competition
70%top-5 click share · 10 brands · 34 sellers

Flapen Score

Azelaic Acid against its category

The dotted line is the Beauty average. Past it, Azelaic Acid is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Azelaic Acid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Azelaic Acid 1.3M times last year and spent an estimated £1.3M. The top 5 brands take 86% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 7.5% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
+15.7%
Conversion, latest week
7.5%
Market size, estimated
£1.3Ma year
Peak month
April2.1× the quietest month
Top search term
azelaic acid680K searches a year

02 · Price

A sale here is worth £13.10.

Listings sell for £13.10 on average, from £5.05 to £32.40. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At £13.10 that is £79K to £105K a year per listing.

Average price
£13.10under the $15 to $100 sweet spot
Price range
£5.05–£32.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
6,000–8,000
Revenue per listing a year
£79K–£105K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #105 within Face. It carries 1,373 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#105in Face
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,373per listing
Listings tracked
16

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Azelaic Acid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

34

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

8%

  • Brand 137%
  • Brand 222%
  • Brand 311%
  • Brand 49%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (4 brands, 8%)

Demand

Azelaic Acid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.1×

Search terms

Top Azelaic Acid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • azelaic acid680K/yr
  • anua serum227K/yr
  • anua azelaic acid serum90K/yr
  • azelaic acid serum70K/yr
  • azelaic acid cream25K/yr
  • anua azelaic acid23K/yr
  • paulas choice azelaic acid17K/yr
  • skinoren16K/yr
  • azelaic acid 20 percent12K/yr
  • dermatica azelaic acid24K/yr

Reviews and returns

What reviews say buyers love and hate about Azelaic Acid

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Allergies”
0.1%of orders come back
“Allergic reaction”
A buyer, on “Allergies”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Azelaic Acid questions

Answered from the same tracked data.