Azelaic Acid
Azelaic Acid clears our launch bar: a $1.3M/yr market growing +15.7% this quarter with returns at 0.1%.
Flapen Score
Top 7% of 2,481 Beauty niches · +12 vs the category median of 47
Is Azelaic Acid profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Azelaic Acid is a £1.3M/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Apr–May–Jun. Verdict: Launch it — 59/100.
Azelaic Acid: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +15.7% over the last 90 days and 7.5% of searches end in a purchase.
£1.3M
revenue / yr
Who owns the niche?
The top 5 brands hold 86% of demand, so 14% of the market is open.
14%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 16 products
Top Azelaic Acid products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Anua Azelaic Acid 10 Hyaluron Redness Soothing Serum Facial Serum for Blemish-Prone & Oily-Prone Skin Lightweight & Hydrating Blemish Care Hyaluronic Acid Korean Skincare 30ml
- Price
- £14.52
- Rating
- 4.5/5
- Reviews
- 1,717
- Age
- 1y ago
The Ordinary Azelaic Acid Suspension 10% Brightening Formula for Uneven and Blemish-Prone Skin Suitable for Rosacea-Prone Skin 30ml
- Price
- £8.61
- Rating
- 4.4/5
- Reviews
- 2,651
- Age
- 3y ago
The INKEY List Azelaic Acid 10% Serum 30ml Day/Night Cream Targets Redness Fast Absorbing Skincare Vegan Friendly Suitable For All Skin Types
- Price
- £10.18
- Rating
- 4.3/5
- Reviews
- 905
- Age
- 3y ago
Dermatica Clarifying Azelaic Acid 20% Cream | Lightweight and Fragrance Free Skincare | Gentle and Effective for all Skin Types
- Price
- £16.99
- Rating
- 4.3/5
- Reviews
- 1,449
- Age
- 5y ago
Anua Niacinamide 10 + TXA 4 Serum Dark Spot Care Hyaluronic Acid Tranexamic Acid Lightweight & Hydrating All-in-One Daily Facial Serum for Glass Skin Korean Skincare 30ml
- Price
- £13.42
- Rating
- 4.4/5
- Reviews
- 3,290
- Age
- 1y ago
Trending
90-day click momentum
12% Azelaic Acid Cream Balances Skin Tone Facial Serum Cream for Acne Prone Skin Reduces Redness Even Skin Tone
- Price
- £7.65
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 7mo ago
40g Azelaic Acid 15% azelaic acid serum Reduces Post-Acne Marks & Skin Discoloration Face Skin Care Cream for All Skin Types
- Price
- £11.86
- Rating
- 3.9/5
- Reviews
- 3
- Age
- 3mo ago
Paulas Choice 10% Azelaic Acid Booster - Face Serum Reduces Breakouts Dark Spots & Blemishes - with Salisylic Acid/BHA - All Skin Types - 5 ml
- Price
- £7.41
- Rating
- 4.2/5
- Reviews
- 585
- Age
- 1y ago
Anua PDRN Collagen Glow Facial Serum Spray Hydrating Face Mist Hyaluronic Acid dewy glass finish All Skin Types Instant Plumping Hydration Firming Care Korean Skincare 100ml
- Price
- £14.49
- Rating
- 4.5/5
- Reviews
- 4,082
- Age
- 8mo ago
BUTBU 12% Acid Spot Cream Acid 12% Facial Serum Cream Dark Spot Remover for Face SkinCare Beauty with Niacinamide and Vitamin Suitable for All Skin Types
- Price
- £5.05
- Rating
- 4.2/5
- Reviews
- 289
- Age
- 1y ago
Newest
by launch date40g Azelaic Acid 15% azelaic acid serum Reduces Post-Acne Marks & Skin Discoloration Face Skin Care Cream for All Skin Types
- Price
- £11.86
- Rating
- 3.9/5
- Reviews
- 3
- Age
- 3mo ago
12% Azelaic Acid Cream Balances Skin Tone Facial Serum Cream for Acne Prone Skin Reduces Redness Even Skin Tone
- Price
- £7.65
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 7mo ago
Anua PDRN Collagen Glow Facial Serum Spray Hydrating Face Mist Hyaluronic Acid dewy glass finish All Skin Types Instant Plumping Hydration Firming Care Korean Skincare 100ml
- Price
- £14.49
- Rating
- 4.5/5
- Reviews
- 4,082
- Age
- 8mo ago
BUTBU 12% Acid Spot Cream Acid 12% Facial Serum Cream Dark Spot Remover for Face SkinCare Beauty with Niacinamide and Vitamin Suitable for All Skin Types
- Price
- £5.05
- Rating
- 4.2/5
- Reviews
- 289
- Age
- 1y ago
Paulas Choice 10% Azelaic Acid Booster - Face Serum Reduces Breakouts Dark Spots & Blemishes - with Salisylic Acid/BHA - All Skin Types - 5 ml
- Price
- £7.41
- Rating
- 4.2/5
- Reviews
- 585
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 falling
Sellers
34
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
8%
- ANUA37%
- The Ordinary22%
- Dermatica11%
- The INKEY List9%
- PAULA'S CHOICE7%
- BUTBU5%
- Open — no brand owns it (4 brands, 8%)
Azelaic Acid demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Apr, May, Jun · busiest ÷ quietest = 2.1×
Top Azelaic Acid search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- azelaic acid680K/yr
- anua serum227K/yr
- anua azelaic acid serum90K/yr
- azelaic acid serum70K/yr
- azelaic acid cream25K/yr
- anua azelaic acid23K/yr
- paulas choice azelaic acid17K/yr
- skinoren16K/yr
- azelaic acid 20 percent12K/yr
- dermatica azelaic acid24K/yr
What reviews say buyers love and hate about Azelaic Acid
What buyers mention most, as a share of all reviews.
What buyers love
74% of reviews“Good cream”
“keeps clear my skin”
“Amazing for hydration”
“Good price”
“My skin is soft”
What buyers complain about
62% of reviews“Allergic reaction”
“Burnt my skin”
“Its not worth the price”
“Did not work”
“I havent noticed that being much better”
Azelaic Acid return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
21%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Azelaic Acid questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
