Azelaic Acid
MaybeAn estimated 0.1% of orders come back. But the top 5 products take 70% of clicks, so Azelaic Acid is a Maybe.
- Flapen Score
- 59 / 100Top 7% of 2,481 Beauty niches · +12 vs the category median of 4759
- Market size
- £1.3M/yr1.3M searches / yr
- 90-day growth
- +15.7%search demand this quarter
- Competition
- 70%top-5 click share · 10 brands · 34 sellers
Flapen Score
Azelaic Acid against its category
The dotted line is the Beauty average. Past it, Azelaic Acid is stronger. Inside it, weaker.
Market
The Azelaic Acid market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Azelaic Acid 1.3M times last year and spent an estimated £1.3M. The top 5 brands take 86% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 7.5% of those searches ended in a purchase.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- +15.7%
- Conversion, latest week
- 7.5%
- Market size, estimated
- £1.3Ma year
- Peak month
- April2.1× the quietest month
- Top search term
- azelaic acid680K searches a year
02 · Price
A sale here is worth £13.10.
Listings sell for £13.10 on average, from £5.05 to £32.40. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At £13.10 that is £79K to £105K a year per listing.
- Average price
- £13.10under the $15 to $100 sweet spot
- Price range
- £5.05–£32.40
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £79K–£105K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #105 within Face. It carries 1,373 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 1.7%
- Average rank
- #105in Face
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,373per listing
- Listings tracked
- 16
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Azelaic Acid products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
34
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
8%
- Brand 137%
- Brand 222%
- Brand 311%
- Brand 49%
- Brand 57%
- Brand 65%
- Open — no brand owns it (4 brands, 8%)
Demand
Azelaic Acid search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun · busiest ÷ quietest = 2.1×
Search terms
Top Azelaic Acid search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- azelaic acid680K/yr
- anua serum227K/yr
- anua azelaic acid serum90K/yr
- azelaic acid serum70K/yr
- azelaic acid cream25K/yr
- anua azelaic acid23K/yr
- paulas choice azelaic acid17K/yr
- skinoren16K/yr
- azelaic acid 20 percent12K/yr
- dermatica azelaic acid24K/yr
Reviews and returns
What reviews say buyers love and hate about Azelaic Acid
We read the reviews and the return reasons for every product selling here.
“Allergic reaction”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Azelaic Acid questions
Answered from the same tracked data.









