Water Gun

Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +528.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.5M a year.

Searches, last 12 months

2.6M

Growth, 90 days vs prior 90

+528.7%

Conversion, latest week

4.1%

Market size, estimated

£1.5Ma year

Peak month

July19.9× the quietest month

Top search term

water gun871K searches a year

Listings sell for £13.99 on average, from £2.45 to £25.99. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 750 to 1,000 of them. At £13.99 that is £10K to £14K a year per listing.

Average price

£13.99under the $15 to $100 sweet spot

Price range

£2.45–£25.99

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

100K–125K

Units per listing a year

750–1,000

Revenue per listing a year

£10K–£14K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #76 within Sports Toys & Outdoor. It carries 537 reviews at 3.97 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

97%

Out of stock, average day

6.8%

Average rank

#76in Sports Toys & Outdoor

Average rating

3.97 starsAmazon United Kingdom average 4.36 stars

Average reviews

537per listing

Listings tracked

86

50 products launched here in the last 12 months. 34 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

50

Successful launches

34Amazon's first-year sales bar

Average brand age

23 months