Is water gun profitable to sell on Amazon United Kingdom?

The niche generates £1.5M/yr across 86 tracked products. 34 of 50 products launched in the last 360 days are still selling. 90-day search growth is +528.7%. Flapen's verdict: Launch it (84/100).

How competitive is the water gun niche?

51 brands and 123 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 36% of demand.

What do buyers complain about in water gun?

Top complaints mined from reviews: Leak-Proof, Quality-Overall, Durability. The return rate is 0.5%.

When does demand for water gun peak?

Demand peaks in May–Jun–Jul; the busiest month runs 19.9× the quietest.

What does it cost to enter the water gun niche?

Listings span £2.45–£25.99; the average listing price is £13.99 (sweet spot $15–$100). The average incumbent carries 537 reviews — the moat a new listing must climb.

water gun

Launch it

A $1.5M/yr market growing +528.7% this quarter with returns at 0.5% — clears our launch bar.

Growth

Incredible+528.7%

90-day search growth — must beat 0% to launch

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Brand share

Incredible36%

top-5 brand share — no brand owns this niche

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Competition

Great26%

top-5 click share — an open shelf

Market size

Great£1.5M

£1.5M/yr · 2.6M searches

Review moat

Good536.79

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£13.99

avg listing price — sweet spot $15–$100

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Price range

Okay£2.45–£25.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, water gun is a £1.5M/yr Amazon United Kingdom market (2.6M searches/yr). The top 5 brands hold 36% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 84/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

water gun market data

Units sold / yr: 100K–125K; avg 750–1,000/product
Revenue / yr: £1.4M–£1.7M; units × avg price
Conversion rate: 4.1%
Avg BSR: #76
Page quality: 0%
Prime: 97%
Sponsored: 90%
Out of stock: 6.8%
Avg brand age: 23 months
Avg seller age: 171 days

Competition & brand share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

51 rising

Sellers

123

Top-5 brand share

36%

Top 20: 74%

Top-5 click share

26%

Top 20: 53%

Open market

59%

MOZOOSON8%
NIUBI8%
Super Soaker7%
Cakkone7%
POPERFUN6%
XSHOT5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +528.7% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 19.9×

Open Trend

Top water gun search terms

water gun871K/yr +663.6%2.3% conv.
electric water gun285K/yr +467.7%1.7% conv.
water guns224K/yr +566.9%2.7% conv.
water pistol266K/yr +279.8%3.8% conv.
super soaker155K/yr +682.1%2.5% conv.
water guns kids126K/yr +675.7%4.0% conv.
water pistols for kids85K/yr >1,000%4.6% conv.
water pistols90K/yr +443.4%3.2% conv.
watergun87K/yr +376.8%1.6% conv.
water gun electric68K/yr +376.0%1.7% conv.

All search terms

Top water gun products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nerf Super Soaker Twin Tide Water Blaster Pump Action Outdoor Water Toy

Super Soaker£10.864.5★7,291 rev

Water Guns Powerful Long Distance 2 Pack 600ML Big Water Gun Long Range Water Pistols for Kids Adults Summer Pool Beach Party Toys Water Guns Kids (Blue)

Cakkone£9.523.8★206 rev

MOZOOSON Water Gun Toy for Kids Powerful Water Pistol with 620ML Moisture Capacity | 26ft - 33ft Long Range Squirt Gun Blaster Toy for Kids and Adults

MOZOOSON£9.994.2★4,122 rev

POPERFUN 2PCS Electric Water Gun for Adults Kids Automatic Water Pistol Blaster with Spray Sound and Led Light Leak-Proof Rechargeable Watergun for Summer Outdoor Pool Beach Toys for Boys

POPERFUN£19.484.2★42 rev

D-FantiX Water Guns for Kids 2 Pack Super Water Pistols Soaker Blaster

D-FantiX£13.384.3★1,435 rev

Newest

by launch date

2 Pack Electric Water Gun with LED Light Electric Water Gun Large Capacity High Powered Squirt Range 28-32 FT Summer Water Pistol Toys for Pool Party Beach Outdoor

NIUBI£19.2932 rev

4mo ago

Muslecid Water Pistols For Kids 3Pack Super Gun Blaster Cool Small Pistol Guns Outdoor Beach Garden Toy Pool Bath Party Water Fighting Toys For Children Girls Boys

Muslecid£7.9241 rev

5mo ago

2 Pack Electric Water Guns for Kids Large Capacity Leak-Proof LED Light & 25 FT Shooting Range Automatic Electric Water Blaster for Pool Beach & Outdoor Water Fight Toys

Merrwon£22.4514 rev

5mo ago

POPERFUN 2 Pack Electric Water Gun for Adults Kids Automatic Water Pistol Blaster with Spray Sound and Led Light Leak-Proof Rechargeable Watergun for Summer Outdoor Pool Beach Toys for Boys

POPERFUN£18.8333 rev

6mo ago

Electric Water Gun Automatic Water Gun with Water Absorption 610CC Capacity Double Shooting Mode Water Guns Range up to 32-45 FT Summer Water Toys for Pool Party Beach Outdoor

NIUBI£22.6223 rev

6mo ago

What buyers say about water gun

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience24%

“Amazing fun”

Value For Money7%

“Fair price”

Ease Of Use7%

“Easy to Use”

Shooting7%

“shoots surprisingly far”

Quality-Overall7%

“The build quality is really good”

Water Resistance6%

“the good thing is that it is waterproof”

Battery Life4%

“battery lasts long”

Strength3%

“It feels sturdy”

Leak-Proof3%

“No leakage”

Weight Light2%

“the gun itself is also very lightweight”

What buyers complain about

Leak-Proof12%

“Leaks badly”

Quality-Overall9%

“Average quality”

Durability8%

“Breaks easily”

Size-Overall5%

“It's really quite large”

Value For Money5%

“Was expecting more for the price”

Charging4%

“So cant charge the battery”

Functionality-Overall4%

“Stopped working”

Strength3%

“Flimsy”

Water Resistance3%

“Water not coming through”

Shooting3%

“It didnt shoot”

Top return reasons

Functionality-Overall16%

Leak-Proof14%

Size-Overall13%

Defective Material/Parts9%

Quality-Overall7%

Charging5%

Durability5%

Water Resistance4%

Battery Inclusion4%