impossible cone
Worth a lookShows a thin review moat (30 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Incredible29.61avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Great41%top-5 brand share — no brand owns this niche
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Competition
Great33%top-5 click share — an open shelf
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£79K£79K/yr · 286K searches
Avg price
Bad£7.26avg listing price — sweet spot $15–$100
Growth
Bad-21.9%90-day search growth — must beat 0% to launch
Price range
Bad£1.24–£13.76cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, impossible cone is a £79K/yr Amazon United Kingdom market (286K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
impossible cone market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- £73K–£91K
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #247
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 7.3%
- Avg brand age
- 12 months
- Avg seller age
- 195 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
45 rising
Sellers
54
Top-5 brand share
41%
Top 20: 79%
Top-5 click share
33%
Top 20: 67%
Open market
55%
- Twinsun11%
- YSFVNP10%
- DiiWmme10%
- Chennyfun6%
- Youkly4%
- CrestHaven4%
Demand & seasonality
Weekly Amazon search volume, last 78 weeks — -21.9% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 6.2×
Top impossible cone search terms
- 3d printed fidgets44K/yr
- 3d fidget toy35K/yr
- 3d printed fidget19K/yr
- 3d fidgets16K/yr
- fidget toys 3d14K/yr
- 3d printed fidget toys14K/yr
- spiral cone fidget toy24K/yr
- fidget toys 3d printed12K/yr
- 3 d printed fidget toys9K/yr
- 3-d printed fidgets7K/yr
Top impossible cone products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
3D Printed Fidget Toy Fractal Sensory Fidget Star with Handle Hexagonal Decompression Satisfying Click Sound & Hexagon Design for Office Desks As a Stress-Relief (Blue)
Twinsun£4.844.2★118 rev
2Pcs 3D Fidget Durable and Portable Fidget Ball Push Fidget 3D Printed Fidget Stress Relief for Boy and Girl
YSFVNP£8.282.9★12 rev
DiiWmme 6-Pack 3D Printed Fidget Toys Impossible Spiral Cone Sensory Toys for Stress Relief and Focus Mini Desktop Decoration for Adults and Kids Fun Gift for Anxiety Relief (Black)
DiiWmme£10.034.0★13 rev
Youkly 2Pack Impossible Cone Pyramid Spiral Cone Fidget Toy
Youkly£5.324.1★90 rev
3Pcs 3D Printed Spiral Cone Fidget Toy Desk Decor Sensory Anxiety Relief
CrestHaven£5.233.2★6 rev
Newest
by launch date
3D Printed Fidget Toy Starfish Flexible 3D Printed Toys for Stress Relief Anxiety Relief Toys ADHD Toys for Adults Cute Fidgets Desk Decor 4.3 Inch Star
SINJAETRQ£5.194 rev
HGL 3D PRINTED FIDGET
HGL£1.244 rev
DiiWmme 6-Pack 3D Printed Fidget Toys Impossible Spiral Cone Sensory Toys for Stress Relief and Focus Mini Desktop Decoration for Adults and Kids Fun Gift for Anxiety Relief (Black)
DiiWmme£10.0313 rev
3D Printed Starfish Fidget Toy Stretchable And Flexible Funny Star Sensory Relief Toy 3D Printed Fidget Toys for Stress Relief Portable Fidget Stars Desk Decor for Students Adults Home Office Trave
Embhlitfe£4.532 rev
Fractal 3D Fidget Star Twin Pack 3D Printed Fidget Toy with Expandable Hexagonal Design Novelty Sensory Spinner for Anxiety Relief & Focus (Green & Purple)
Zhaohyjianm£5.858 rev
Trending
90-day click momentum3D Printed Fidget Toy Starfish Flexible 3D Printed Toys for Stress Relief Anxiety Relief Toys ADHD Toys for Adults Cute Fidgets Desk Decor 4.3 Inch Star
SINJAETRQ£5.193.8★
HGL 3D PRINTED FIDGET
HGL£1.243.4★
DiiWmme 6-Pack 3D Printed Fidget Toys Impossible Spiral Cone Sensory Toys for Stress Relief and Focus Mini Desktop Decoration for Adults and Kids Fun Gift for Anxiety Relief (Black)
DiiWmme£10.034.0★
2Pcs 3D Fidget Durable and Portable Fidget Ball Push Fidget 3D Printed Fidget Stress Relief for Boy and Girl
YSFVNP£8.282.9★
3D Printed Starfish Fidget Toy Stretchable And Flexible Funny Star Sensory Relief Toy 3D Printed Fidget Toys for Stress Relief Portable Fidget Stars Desk Decor for Students Adults Home Office Trave
Embhlitfe£4.533.0★
What buyers say about impossible cone
What buyers praise and complain about, mined from review topics.What buyers love
“Fun for kids and adults”
“Good quality”
“Colours are cute”
“not expensive”
“As described”
“durable”
“The small size makes them better suited to children”
“designs adds interest”
“the toys are lightweight enough to carry in a pocket or bag for use anywhere”
“A gift for my Grandson”
What buyers complain about
“breaks easily”
“Bigger than I expected”
“Not well made”
“Quite Fragile”
“Damaged product”
“For me I'd say this is expensive for what it is”
“The material is incredibly brittle rather than being flexible as described”
“the stick you hold on to it's snapped off when it came to me like it was kind of half broken”
“it does make a lot of noise”
“Not working”
Top return reasons
Common questions
- Is impossible cone profitable to sell on Amazon United Kingdom?
- The niche generates £79K/yr across 61 tracked products. 4 of 40 products launched in the last 360 days are still selling. 90-day search growth is -21.9%. Flapen's verdict: Worth a look (56/100).
- How competitive is the impossible cone niche?
- 45 brands and 54 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 41% of demand.
- What do buyers complain about in impossible cone?
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 0.7%.
- When does demand for impossible cone peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 6.2× the quietest.
- What does it cost to enter the impossible cone niche?
- Listings span £1.24–£13.76; the average listing price is £7.26 (sweet spot $15–$100). The average incumbent carries 30 reviews — the moat a new listing must climb.