pokemon cards
Worth a lookShows a $5.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible£5.6M£5.6M/yr · 22.2M searches
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible£24.43avg listing price — sweet spot $15–$100
Price range
Great£5.43–£64.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,352.78avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, pokemon cards is a £5.6M/yr Amazon United Kingdom market (22.2M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–Jun. Verdict: Worth a look — 56/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
pokemon cards market data
- Units sold / yr
- 250K–300K
- avg 3,000–4,000/product
- Revenue / yr
- £6.1M–£7.3M
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #63
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 51%
- Out of stock
- 16.6%
- Avg brand age
- 33 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
273
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
40%
Top 20: 78%
Open market
0%
- Pokémon93%
- Titan Cards6%
- Pokemon1%
- Zavvi1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.6% search growth over the last 90 days.Peak months: Apr, Jun · busiest ÷ quietest = 2.2×
Top pokemon cards search terms
- pokemon cards8.3M/yr
- pokemon tcg4.8M/yr
- pokemon5.3M/yr
- pokemon booster box773K/yr
- pokemon etb458K/yr
- pokémon cards363K/yr
- pokemon packs266K/yr
- pokémon257K/yr
- pokémon tcg260K/yr
- pokemon card183K/yr
Top pokemon cards products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pokémon TCG: Mega EvolutionChaos Rising Booster Bundle (6 Booster Packs)
Pokémon£21.004.8★569 rev
Pokémon TCG: Mega EvolutionChaos Rising Elite Trainer Box (1 Full-Art Promo Card 9 Booster Packs & Premium Accessories)
Pokémon£38.474.9★568 rev
Pokémon TCG: Mega EvolutionPerfect Order Booster Bundle (6 Booster Packs)
Pokémon£20.634.8★1,199 rev
PoKéMoN Mini Tin Bundle - 50 Assorted Cards 1 Random Ultra Rare & Game Coin
Pokémon£10.073.5★1,442 rev
Pokémon TCG: Mega EvolutionAscended Heroes Booster Bundle (6 Booster Packs)
Pokémon£21.764.7★434 rev
Newest
by launch date
Pokémon TCG: Mega EvolutionPitch Black Elite Trainer Box (1 Full-Art Promo Card 9 Booster Packs & Premium Accessories)
Pokémon£38.5216 rev
Pokémon TCG: Mega EvolutionPitch Black Booster Bundle (6 Booster Packs)
Pokémon£21.0718 rev
Pokémon TCG: Mega Greninja ex Premium Collection (1 Foil Promo Card 1 Oversize Lenticular Card & 8 Booster Packs)
Pokémon£32.9969 rev
Pokémon TCG: First Partner Illustration CollectionSeries 2 (3 Promo Cards 2 Booster Packs & 1 Sticker Sheet)
Pokémon£14.2876 rev
Pokémon TCG: Mega Moonlit Tin - Mega Clefable ex (4 boosters & 1 foil promo card)
Pokémon£17.2168 rev
Trending
90-day click momentum
Pokemon Football Shirt Oversized Kids Football Kits for Boys Pikachu Jersey Top Boys Clothes White 7-8 Years
Pokémon£13.974.9★
Pokémon TCG: Mega Greninja ex Premium Collection (1 Foil Promo Card 1 Oversize Lenticular Card & 8 Booster Packs)
Pokémon£32.994.5★
Pokémon TCG: First Partner Illustration CollectionSeries 2 (3 Promo Cards 2 Booster Packs & 1 Sticker Sheet)
Pokémon£14.284.8★
Pokémon TCG: Mega EvolutionChaos Rising Booster Display (18 Booster Packs)
Pokémon£59.294.8★
Pokémon TCG: Mega EvolutionPitch Black Booster Bundle (6 Booster Packs)
Pokémon£21.073.9★
What buyers say about pokemon cards
What buyers praise and complain about, mined from review topics.What buyers love
“good value for money”
“Great buy for the collection”
“Great product from a great seller”
“Exactly as shown”
“Great fun”
“Birthday present”
“it is really handy to pick up”
“The set has good art designs”
“love the colours”
“1 perfect order”
What buyers complain about
“Overpriced”
“false advertisement”
“Low quality”
“hard to get”
“Used product”
“only getting invited to small box not large”
“For all one pack doesn't last more than a minute”
“Was scratched”
“Excellent product my luck continued with pulls sadly nothing :”
“Sending back rip off my grandson thought he was getting much more for his birthday really disappointed”
Top return reasons
Common questions
- Is pokemon cards profitable to sell on Amazon United Kingdom?
- The niche generates £5.6M/yr across 41 tracked products. 22 of 29 products launched in the last 360 days are still selling. 90-day search growth is -1.6%. Flapen's verdict: Worth a look (56/100).
- How competitive is the pokemon cards niche?
- 4 brands and 273 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in pokemon cards?
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.4%.
- When does demand for pokemon cards peak?
- Demand peaks in Apr–Jun; the busiest month runs 2.2× the quietest.
- What does it cost to enter the pokemon cards niche?
- Listings span £5.43–£64.82; the average listing price is £24.43 (sweet spot $15–$100). The average incumbent carries 2,353 reviews — the moat a new listing must climb.