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Pokemon Cards

Maybe

Shoppers spend an estimated $5.6M a year here. But the top 5 brands take 100% of clicks, so Pokemon Cards is a Maybe.

Flapen Score
56
56 / 100
Top 14% of 1,773 Toys & Games niches · +12 vs the category median of 44
Market size
£5.6M/yr22.2M searches / yr
90-day growth
-1.6%search demand this quarter
Competition
40%top-5 click share · 4 brands · 273 sellers

Flapen Score

Pokemon Cards against its category

The dotted line is the Toys & Games average. Past it, Pokemon Cards is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pokemon Cards market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pokemon Cards 22.2M times last year and spent an estimated £5.6M. All 4 brands take every click. Demand peaks in Apr–Jun. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 22.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5.6M a year.

Searches, last 12 months
22.2M
Growth, 90 days vs prior 90
-1.6%
Conversion, latest week
1.0%
Market size, estimated
£5.6Ma year
Peak month
June2.2× the quietest month
Top search term
pokemon cards8.3M searches a year

02 · Price

A sale here is worth £24.43.

Listings sell for £24.43 on average, from £5.43 to £64.82. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 3,000 to 4,000 of them. At £24.43 that is £73K to £98K a year per listing.

Average price
£24.43inside the $15 to $100 sweet spot
Price range
£5.43–£64.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250K–300K
Units per listing a year
3,000–4,000
Revenue per listing a year
£73K–£98K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

51% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 16.6% of listings are out of stock. The average listing ranks #63 within Games & Accessories. It carries 2,353 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
51%
Prime listings
90%
Out of stock, average day
16.6%
Average rank
#63in Games & Accessories
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,353per listing
Listings tracked
41

04 · Newcomers

22 of last year's 29 launches cleared the first-year sales bar.

29 products launched here in the last 12 months. 22 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
29
Successful launches
22Amazon's first-year sales bar
Average brand age
33 months

Products

Top Pokemon Cards products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 40% of clicks. Leaders hold, but buyers still shop past them.

£0£226K£451K£677K£903K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

273

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

40%

Top 20: 78%

Open market

0%

  • Pokémon93%
  • Titan Cards6%
  • Pokemon1%
  • Zavvi1%
  • Open — no brand owns it (0%)

Demand

Pokemon Cards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600K400KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Jun · busiest ÷ quietest = 2.2×

Search terms

Top Pokemon Cards search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pokemon cards8.3M/yr
  • pokemon tcg4.8M/yr
  • pokemon5.3M/yr
  • pokemon booster box773K/yr
  • pokemon etb458K/yr
  • pokémon cards363K/yr
  • pokemon packs266K/yr
  • pokémon257K/yr
  • pokémon tcg260K/yr
  • pokemon card183K/yr

Reviews and returns

What reviews say buyers love and hate about Pokemon Cards

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Value For Money”
35%of negative reviews mention “Value For Money”
0.4%of orders come back
“Overpriced”
A buyer, on “Value For Money”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Pokemon Cards questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data