Is pokemon cards profitable to sell on Amazon United Kingdom?

The niche generates £5.6M/yr across 41 tracked products. 22 of 29 products launched in the last 360 days are still selling. 90-day search growth is -1.6%. Flapen's verdict: Worth a look (56/100).

How competitive is the pokemon cards niche?

4 brands and 273 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in pokemon cards?

Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.4%.

When does demand for pokemon cards peak?

Demand peaks in Apr–Jun; the busiest month runs 2.2× the quietest.

What does it cost to enter the pokemon cards niche?

Listings span £5.43–£64.82; the average listing price is £24.43 (sweet spot $15–$100). The average incumbent carries 2,353 reviews — the moat a new listing must climb.

Pokemon Cards

Worth a look

Shows a $5.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible£5.6M

£5.6M/yr · 22.2M searches

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Incredible£24.43

avg listing price — sweet spot $15–$100

Price range

Great£5.43–£64.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,352.78

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-1.6%

90-day search growth — must beat 0% to launch

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Out of Stock

Is pokemon cards profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, pokemon cards is a £5.6M/yr Amazon United Kingdom market (22.2M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–Jun. Verdict: Worth a look — 56/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

pokemon cards market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 250K–300K; avg 3,000–4,000/product
Revenue / yr: £6.1M–£7.3M; units × avg price
Conversion rate: 1.0%
Avg BSR: #63
Page quality: 0%
Prime: 90%
Sponsored: 51%
Out of stock: 16.6%
Avg brand age: 33 months
Avg seller age: 169 days

Competition: brands, sellers & click share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 falling

Sellers

273

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

40%

Top 20: 78%

Open market

Pokémon93%
Titan Cards6%
Pokemon1%
Zavvi1%
Open — no brand owns it (0%)

pokemon cards demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.6% search growth over the last 90 days.

Peak months: Apr, Jun · busiest ÷ quietest = 2.2×

Open Trend

Top pokemon cards search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

pokemon cards8.3M/yr -1.2%1.0% conv.
pokemon tcg4.8M/yr +20.2%0.2% conv.
pokemon5.3M/yr -14.3%0.2% conv.
pokemon booster box773K/yr -8.1%0.1% conv.
pokemon etb458K/yr -12.7%0.1% conv.
pokémon cards363K/yr +0.3%0.8% conv.
pokemon packs266K/yr +3.3%0.5% conv.
pokémon257K/yr -15.6%0.1% conv.
pokémon tcg260K/yr -27.4%0.1% conv.
pokemon card183K/yr +0.7%0.8% conv.

All search terms

Top pokemon cards products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pokémon TCG: Mega EvolutionChaos Rising Booster Bundle (6 Booster Packs)

Pokémon£21.004.8★569 rev

Pokémon TCG: Mega EvolutionChaos Rising Elite Trainer Box (1 Full-Art Promo Card 9 Booster Packs & Premium Accessories)

Pokémon£38.474.9★568 rev

Pokémon TCG: Mega EvolutionPerfect Order Booster Bundle (6 Booster Packs)

Pokémon£20.634.8★1,199 rev

PoKéMoN Mini Tin Bundle - 50 Assorted Cards 1 Random Ultra Rare & Game Coin

Pokémon£10.073.5★1,442 rev

Pokémon TCG: Mega EvolutionAscended Heroes Booster Bundle (6 Booster Packs)

Pokémon£21.764.7★434 rev

Newest

by launch date

Pokémon TCG: Mega EvolutionPitch Black Elite Trainer Box (1 Full-Art Promo Card 9 Booster Packs & Premium Accessories)

Pokémon£38.5216 rev

2w ago

Pokémon TCG: Mega EvolutionPitch Black Booster Bundle (6 Booster Packs)

Pokémon£21.0718 rev

2w ago

Pokémon TCG: Mega Greninja ex Premium Collection (1 Foil Promo Card 1 Oversize Lenticular Card & 8 Booster Packs)

Pokémon£32.9969 rev

1mo ago

Pokémon TCG: First Partner Illustration CollectionSeries 2 (3 Promo Cards 2 Booster Packs & 1 Sticker Sheet)

Pokémon£14.2876 rev

1mo ago

Pokémon TCG: Mega Moonlit Tin - Mega Clefable ex (4 boosters & 1 foil promo card)

Pokémon£17.2168 rev

2mo ago

What reviews say buyers love and hate about pokemon cards

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money28%

“good value for money”

Collectibles24%

“Great buy for the collection”

Quality-Overall23%

“Great product from a great seller”

Advertised Vs Actual Product11%

“Exactly as shown”

Fun/Entertainment Experience4%

“Great fun”

Gifting Purpose3%

“Birthday present”

Ease Of Use1%

“it is really handy to pick up”

Design-Overall1%

“The set has good art designs”

Color1%

“love the colours”

Correct Contents0%

“1 perfect order”

What buyers complain about

Value For Money35%

“Overpriced”

Advertised Vs Actual Product28%

“false advertisement”

Quality-Overall8%

“Low quality”

Ease Of Use4%

“hard to get”

Product Condition3%

“Used product”

Size-Overall3%

“only getting invited to small box not large”

Durability2%

“For all one pack doesn't last more than a minute”

Scratch Resistance2%

“Was scratched”

Functionality-Overall1%

“Excellent product my luck continued with pulls sadly nothing :”

Gifting Purpose1%

“Sending back rip off my grandson thought he was getting much more for his birthday really disappointed”

Top return reasons

Advertised Vs Actual Product44%

Product Condition17%

Value For Money9%

Quality-Overall9%

Scratch Resistance4%

Gifting Purpose4%

Defective Material/Parts3%

Ethical Trade/Fair Trade2%

Size-Overall1%

Print Quality1%

Common pokemon cards questions

Is pokemon cards profitable to sell on Amazon United Kingdom?: The niche generates £5.6M/yr across 41 tracked products. 22 of 29 products launched in the last 360 days are still selling. 90-day search growth is -1.6%. Flapen's verdict: Worth a look (56/100).
How competitive is the pokemon cards niche?: 4 brands and 273 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in pokemon cards?: Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.4%.
When does demand for pokemon cards peak?: Demand peaks in Apr–Jun; the busiest month runs 2.2× the quietest.
What does it cost to enter the pokemon cards niche?: Listings span £5.43–£64.82; the average listing price is £24.43 (sweet spot $15–$100). The average incumbent carries 2,353 reviews — the moat a new listing must climb.

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