Pokemon Cards
MaybeShoppers spend $5.6M a year here. But the top 5 brands take 100% of clicks, so Pokemon Cards is a Maybe.
- Flapen Score
- 56 / 100Top 14% of 1,773 Toys & Games niches · +12 vs the category median of 4456
- Market size
- £5.6M/yr22.2M searches / yr
- 90-day growth
- -1.6%search demand this quarter
- Competition
- 40%top-5 click share · 4 brands · 273 sellers
Flapen Score
Pokemon Cards against its category
The dotted line is the Toys & Games average. Past it, Pokemon Cards is stronger. Inside it, weaker.
Market
The Pokemon Cards market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pokemon Cards 22.2M times last year and spent an estimated £5.6M. All 4 brands take every click. Demand peaks in Apr–Jun. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
1.0% of searches ended in a purchase last week.
Shoppers searched for this 22.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5.6M a year.
- Searches, last 12 months
- 22.2M
- Growth, 90 days vs prior 90
- -1.6%
- Conversion, latest week
- 1.0%
- Market size, estimated
- £5.6Ma year
- Peak month
- June2.2× the quietest month
- Top search term
- pokemon cards8.3M searches a year
02 · Price
A sale here is worth £24.43.
Listings sell for £24.43 on average, from £5.43 to £64.82. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 3,000 to 4,000 of them. At £24.43 that is £73K to £98K a year per listing.
- Average price
- £24.43inside the $15 to $100 sweet spot
- Price range
- £5.43–£64.82
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250K–300K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £73K–£98K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
51% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 16.6% of listings are out of stock. The average listing ranks #63 within Games & Accessories. It carries 2,353 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 51%
- Prime listings
- 90%
- Out of stock, average day
- 16.6%
- Average rank
- #63in Games & Accessories
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,353per listing
- Listings tracked
- 41
04 · Newcomers
Amazon counts 22 of last year's 29 launches as successful.
29 products launched here in the last 12 months. Amazon counts 22 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 29
- Successful launches
- 22Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Pokemon Cards products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Pokémon TCG: Mega EvolutionChaos Rising Booster Bundle (6 Booster Packs)
- Price
- £21.00
- Rating
- 4.8/5
- Reviews
- 569
- Age
- 2mo ago
Pokémon TCG: Mega EvolutionChaos Rising Elite Trainer Box (1 Full-Art Promo Card 9 Booster Packs & Premium Accessories)
- Price
- £38.47
- Rating
- 4.9/5
- Reviews
- 568
- Age
- 2mo ago
Pokémon TCG: Mega EvolutionPerfect Order Booster Bundle (6 Booster Packs)
- Price
- £20.63
- Rating
- 4.8/5
- Reviews
- 1,199
- Age
- 4mo ago
PoKéMoN Mini Tin Bundle - 50 Assorted Cards 1 Random Ultra Rare & Game Coin
- Price
- £10.07
- Rating
- 3.5/5
- Reviews
- 1,442
- Age
- 3y ago
Pokémon TCG: Mega EvolutionAscended Heroes Booster Bundle (6 Booster Packs)
- Price
- £21.76
- Rating
- 4.7/5
- Reviews
- 434
- Age
- 3mo ago
Trending
90-day click momentum
Pokemon Football Shirt Oversized Kids Football Kits for Boys Pikachu Jersey Top Boys Clothes White 7-8 Years
- Price
- £13.97
- Rating
- 4.9/5
- Reviews
- 14
- Age
- 3mo ago
Pokémon TCG: Mega Greninja ex Premium Collection (1 Foil Promo Card 1 Oversize Lenticular Card & 8 Booster Packs)
- Price
- £32.99
- Rating
- 4.5/5
- Reviews
- 69
- Age
- 1mo ago
Pokémon TCG: First Partner Illustration CollectionSeries 2 (3 Promo Cards 2 Booster Packs & 1 Sticker Sheet)
- Price
- £14.28
- Rating
- 4.8/5
- Reviews
- 76
- Age
- 1mo ago
Pokémon TCG: Mega EvolutionChaos Rising Booster Display (18 Booster Packs)
- Price
- £59.29
- Rating
- 4.8/5
- Reviews
- 56
- Age
- 2mo ago
Pokémon TCG: Mega EvolutionPitch Black Booster Bundle (6 Booster Packs)
- Price
- £21.07
- Rating
- 3.9/5
- Reviews
- 18
- Age
- 2w ago
Newest
by launch date
Pokémon TCG: Mega EvolutionPitch Black Elite Trainer Box (1 Full-Art Promo Card 9 Booster Packs & Premium Accessories)
- Price
- £38.52
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 2w ago
Pokémon TCG: Mega EvolutionPitch Black Booster Bundle (6 Booster Packs)
- Price
- £21.07
- Rating
- 3.9/5
- Reviews
- 18
- Age
- 2w ago
Pokémon TCG: Mega Greninja ex Premium Collection (1 Foil Promo Card 1 Oversize Lenticular Card & 8 Booster Packs)
- Price
- £32.99
- Rating
- 4.5/5
- Reviews
- 69
- Age
- 1mo ago
Pokémon TCG: First Partner Illustration CollectionSeries 2 (3 Promo Cards 2 Booster Packs & 1 Sticker Sheet)
- Price
- £14.28
- Rating
- 4.8/5
- Reviews
- 76
- Age
- 1mo ago
Pokémon TCG: Mega Moonlit Tin - Mega Clefable ex (4 boosters & 1 foil promo card)
- Price
- £17.21
- Rating
- 4.8/5
- Reviews
- 68
- Age
- 2mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
273
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
40%
Top 20: 78%
Open market
0%
- Pokémon93%
- Titan Cards6%
- Pokemon1%
- Zavvi1%
- Open — no brand owns it (0%)
Demand
Pokemon Cards search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, Jun · busiest ÷ quietest = 2.2×
Search terms
Top Pokemon Cards search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pokemon cards8.3M/yr
- pokemon tcg4.8M/yr
- pokemon5.3M/yr
- pokemon booster box773K/yr
- pokemon etb458K/yr
- pokémon cards363K/yr
- pokemon packs266K/yr
- pokémon257K/yr
- pokémon tcg260K/yr
- pokemon card183K/yr
Reviews and returns
What reviews say buyers love and hate about Pokemon Cards
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Overpriced
Overpriced
Too expensive
false advertisement
Misleading description of the product
Very misleading
Low quality
Absolute rubbish
Poor card quality
hard to get
The box was extremely hard to open
Albeit a hard one to pull
Used product
Used cards
Definitely not new
Love
good value for money
Amazing value
Fair price
Great buy for the collection
Great pack for the collection
Great Collectible
Great product from a great seller
Excellent product
Good quality cards
Exactly as shown
As advertised
As Described
Great fun
Fun times
fun set
Return
0.4% Return rate 48% Fixable by listing
false advertisement
Misleading description of the product
Very misleading
Used product
Used cards
Definitely not new
Overpriced
Overpriced
Too expensive
Low quality
Absolute rubbish
Poor card quality
Was scratched
there was a scratch
Tin has scratch down front
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pokemon Cards questions
Answered from the same tracked data.