Skip to content

Travel Games

Pass

Travel Games scores 69 out of 100, a Pass. Shoppers spend $499K a year here, search demand grew +76.0% this quarter, and returns run at 0.5% of orders.

Flapen Score
69
69 / 100
Top 2% of 1,773 Toys & Games niches · +25 vs the category median of 44
Market size
£499K/yr1.4M searches / yr
90-day growth
+76.0%search demand this quarter
Competition
21%top-5 click share · 59 brands · 275 sellers

Flapen Score

Travel Games against its category

The dotted line is the Toys & Games average. Past it, Travel Games is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Games market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Travel Games 1.4M times last year and spent an estimated £499K. The top 5 brands take 48% of clicks. Demand peaks in Jul–Aug–Dec. Flapen scores it 69 out of 100, a Pass.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +76.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £499K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
+76.0%
Conversion, latest week
4.2%
Market size, estimated
£499Ka year
Peak month
July3.2× the quietest month
Top search term
travel games585K searches a year

02 · Price

A sale here is worth £8.38.

Listings sell for £8.38 on average, from £2.48 to £28.48. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 500 to 750 of them. At £8.38 that is £4K to £6K a year per listing.

Average price
£8.38under the $15 to $100 sweet spot
Price range
£2.48–£28.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #93 within Games & Accessories. It carries 3,466 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
3.4%
Average rank
#93in Games & Accessories
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,466per listing
Listings tracked
94

04 · Newcomers

Amazon counts 8 of last year's 20 launches as successful.

20 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
20
Successful launches
8Amazon's first-year sales bar
Average brand age
39 months

Products

Top Travel Games products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

£0£10K£20K£30K£40K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

59 rising

Sellers

275

Top-5 brand share

48%

Top 20: 80%

Top-5 click share

21%

Top 20: 60%

Open market

48%

  • Hasbro Gaming19%
  • Big Potato14%
  • Juegos Mattel6%
  • abeec4%
  • Ideal4%
  • Learning Resources4%

Demand

Travel Games search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Travel Games search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • travel games585K/yr
  • travel games for kids145K/yr
  • kids travel games49K/yr
  • travel games for kids 8-1249K/yr
  • travel game53K/yr
  • card games for kids96K/yr
  • kids card games53K/yr
  • magnetic travel games19K/yr
  • travel card games21K/yr
  • plane games23K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Games

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%−0.06

Bit small

the boxes are small

pieces are small

Quality-Overall9%−0.04

Bad quality

contributes to a slightly lower-quality feel

Poor Quality Control

Value For Money6%−0.01

Very expensive too

The price could be a little more reasonable

Cheaper where else

Advertised Vs Actual Product5%−0.03

It feels very misleading

False advertising

the picture is very misleading

Adhesion/Stickiness3%−0.02

There is practically no adhesion

They dont stick down in the first place

Stickers do not stick very well

Love

Fun/Entertainment Experience45%+3.84

Engaging game

Fun family game

Fun Game

Ease Of Use8%+0.26

Easy game

Easy to learn

Ease of use

Quality-Overall7%−0.04

Excellent product

Decent quality cards

Good quality cards

Value For Money7%−0.01

Excellent price

Worth the money

Excellent value for money

Portability6%+0.17

Easy to carry

Easily portable too

So portable

Return

0.5% Return rate 47% Fixable by listing

Size-Overall30%▇▇▇█▇▇

Bit small

the boxes are small

pieces are small

Quality-Overall12%▆█▆▇█▇

Bad quality

contributes to a slightly lower-quality feel

Poor Quality Control

Gifting Purpose10%▄▇█▆▇▆
Defective Material/Parts6%▆▅▆▄▅█
Advertised Vs Actual Product5%█▂▅▃▃▄

It feels very misleading

False advertising

the picture is very misleading

FAQ

Common Travel Games questions

Answered from the same tracked data.