Soft Play

Shoppers searched for this 624K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £215K a year.

Searches, last 12 months

624K

Growth, 90 days vs prior 90

-2.1%

Conversion, latest week

0.6%

Market size, estimated

£215Ka year

Peak month

November2.1× the quietest month

Top search term

soft play218K searches a year

Listings sell for £59.41 on average, from £25.83 to £94.60. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £59.41 that is £0 to £6K a year per listing.

Average price

£59.41inside the $15 to $100 sweet spot

Price range

£25.83–£94.60

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

£0–£6K

Returns

1.3%of orders · Amazon United Kingdom median 0.6%

98% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 17.1% of listings are out of stock. The average listing ranks #33 within Baby & Toddler Toys. It carries 132 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

71%

Out of stock, average day

17.1%

Average rank

#33in Baby & Toddler Toys

Average rating

4.34 starsAmazon United Kingdom average 4.36 stars

Average reviews

132per listing

Listings tracked

51

18 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

18

Successful launches

1Amazon's first-year sales bar

Average brand age

36 months