Soft Play

Shoppers searched for this 624K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £215K a year.

Searches, last 12 months

624K

Growth, 90 days vs prior 90

-2.1%

Conversion, latest week

0.6%

Market size, estimated

£215Ka year

Peak month

November2.1× the quietest month

Top search term

soft play218K searches a year

Listings sell for £59.41 on average, from £25.83 to £94.60. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £59.41 that is £0 to £6K a year per listing.

Average price

£59.41inside the $15 to $100 sweet spot

Price range

£25.83–£94.60

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

£0–£6K

Returns

1.3%of orders · Amazon United Kingdom median 0.6%

98% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 17.1% of listings are out of stock. The average listing ranks #33 within Baby & Toddler Toys. It carries 132 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

71%

Out of stock, average day

17.1%

Average rank

#33in Baby & Toddler Toys

Average rating

4.34 starsAmazon United Kingdom average 4.36 stars

Average reviews

132per listing

Listings tracked

51

18 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

18

Successful launches

1Amazon's first-year sales bar

Average brand age

36 months