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Kids Tent

Maybe

The top 5 brands take only 44% of clicks. But buyers convert on only 1.4% of searches, so Kids Tent is a Maybe.

Flapen Score
62
62 / 100
Top 6% of 1,773 Toys & Games niches · +18 vs the category median of 44
Market size
£229K/yr786K searches / yr
90-day growth
+3.4%search demand this quarter
Competition
31%top-5 click share · 41 brands · 61 sellers

Flapen Score

Kids Tent against its category

The dotted line is the Toys & Games average. Past it, Kids Tent is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Tent market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kids Tent 786K times last year and spent an estimated £229K. The top 5 brands take 44% of clicks. Demand peaks in Nov–Dec. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 786K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £229K a year.

Searches, last 12 months
786K
Growth, 90 days vs prior 90
+3.4%
Conversion, latest week
1.4%
Market size, estimated
£229Ka year
Peak month
November1.9× the quietest month
Top search term
kids tent116K searches a year

02 · Price

A sale here is worth £20.97.

Listings sell for £20.97 on average, from £6.21 to £52.16. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £20.97 that is £2K to £5K a year per listing.

Average price
£20.97inside the $15 to $100 sweet spot
Price range
£6.21–£52.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #56 within Sports Toys & Outdoor. It carries 1,130 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
93%
Out of stock, average day
5.4%
Average rank
#56in Sports Toys & Outdoor
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,130per listing
Listings tracked
57

04 · Newcomers

1 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Kids Tent products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.

£0£7K£14K£21K£27K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

41 falling

Sellers

61

Est. top-5 brand share

44%

Top 20: 81%

Est. top-5 click share

31%

Top 20: 66%

Open market

53%

  • Rainbow Frog11%
  • MEERO LONDON10%
  • Tech Traders9%
  • FREEAMG7%
  • Wilwolfer6%
  • Crystals4%

Demand

Kids Tent search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Kids Tent search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • kids tent116K/yr
  • play tent113K/yr
  • pop up tents for kids76K/yr
  • kids play tent69K/yr
  • kids pop up tent47K/yr
  • tent for kids62K/yr
  • pop up play tent42K/yr
  • pop up tent kids29K/yr
  • play tent for toddlers age 2-528K/yr
  • pop up childrens tent18K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Tent

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Fun/Entertainment Experience”
10%of negative reviews mention “Quality-Overall”
1.5%of orders come back
“Poor quality”
A buyer, on “Quality-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Kids Tent questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data