Kids Tent
MaybeThe top 5 brands take only 44% of clicks. But buyers convert on only 1.4% of searches, so Kids Tent is a Maybe.
- Flapen Score
- 62 / 100Top 6% of 1,773 Toys & Games niches · +18 vs the category median of 4462
- Market size
- £229K/yr786K searches / yr
- 90-day growth
- +3.4%search demand this quarter
- Competition
- 31%top-5 click share · 41 brands · 61 sellers
Flapen Score
Kids Tent against its category
The dotted line is the Toys & Games average. Past it, Kids Tent is stronger. Inside it, weaker.
Market
The Kids Tent market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kids Tent 786K times last year and spent an estimated £229K. The top 5 brands take 44% of clicks. Demand peaks in Nov–Dec. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 786K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £229K a year.
- Searches, last 12 months
- 786K
- Growth, 90 days vs prior 90
- +3.4%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £229Ka year
- Peak month
- November1.9× the quietest month
- Top search term
- kids tent116K searches a year
02 · Price
A sale here is worth £20.97.
Listings sell for £20.97 on average, from £6.21 to £52.16. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £20.97 that is £2K to £5K a year per listing.
- Average price
- £20.97inside the $15 to $100 sweet spot
- Price range
- £6.21–£52.16
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 1.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #56 within Sports Toys & Outdoor. It carries 1,130 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 93%
- Out of stock, average day
- 5.4%
- Average rank
- #56in Sports Toys & Outdoor
- Average rating
- 4.27 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,130per listing
- Listings tracked
- 57
04 · Newcomers
Amazon counts 1 of last year's 14 launches as successful.
14 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 14
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Kids Tent products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Play Kids Tent for Girls; Multi-Coloured Ball Lights & Squishy Rainbow Frog. Outdoor Indoor Playhouse for Children Toys & Gifts for Girls Age 3 4 5 6 7.120cm W 105cm D 128cm H Pink Kids Play Tents
- Price
- £25.69
- Rating
- 4.3/5
- Reviews
- 179
- Age
- 1y ago

Tech Traders Princess Pop Up Playhouse Play Tent Play Tent Castle Foldable Popup Balls House for Baby Toddler Girls (Pink 47 * 35 Inch)
- Price
- £11.77
- Rating
- 4.5/5
- Reviews
- 943
- Age
- 7y ago

Ocean World Play Tent - Under the Sea Adventure Pop-Up Tent for Kids Indoor Playhouse for Boys & Girls
- Price
- £19.56
- Rating
- 4.4/5
- Reviews
- 76
- Age
- 1y ago

FREEAMG Kids Play Tent with Multi-Coloured Ball Lights & Storage Bag Khaki
- Price
- £24.04
- Rating
- 4.0/5
- Reviews
- 79
- Age
- 10mo ago

Crystals Kids Pop Up Play Tent Princess Castle Playhouse for Children | Sensory Tents for Children | Barbie Kid Tent | Foldable Pop Up Playhouse Fun Toy (Grey Tent)
- Price
- £9.37
- Rating
- 3.8/5
- Reviews
- 102
- Age
- 1y ago
Trending
90-day click momentum
Pop Up Beach Tent for 1-3 Person UV Protection Beach Sun Shelter with Zipper Porch Portable Automatic Instant Easy SetUp Sun Shade Baby Beach Tent for Beach Garden Picnic
- Price
- £19.14
- Rating
- 3.9/5
- Reviews
- 46
- Age
- 7mo ago

Kimglurs Kids Play Tent with Star Lights and Flags Indoor Outdoor Playhouse for Boys and Girls Large Foldable Castle Tent for Imaginative Play and Reading 56 x 35 x 60 Inch
- Price
- £38.47
- Rating
- 3.5/5
- Reviews
- 26
- Age
- 4mo ago

3 in 1 Childrens Kids Pop Up Play Tent and Tunnel Set-Foldable Pop up Kids Toddler Play Tent Tunnel for Boys Girls Babies and Toddlers Indoor Outdoor Use-Zippered Storage Bag - Red/Blue/Green
- Price
- £18.62
- Rating
- 4.4/5
- Reviews
- 360
- Age
- 7y ago

Kids Tent Play House with Lights Kids Play Tent with Multi-Coloured Ball Lights & Tote Bag & Flags & Clouds Indoor Outdoor Princess Tents Toddlers Playhouse for Girls Boys Birthday Gifts(Pink)
- Price
- £27.01
- Rating
- 4.3/5
- Reviews
- 29
- Age
- 4mo ago

QPAU Inflatable Punching Bag 48 Inch Stable Inflatable Boxing Bag for 3-6 Kids Dinosaur Toy & Gifts for Boys and Girls Kids Boxing Set for Practicing Karate Taekwondo
- Price
- £23.48
- Rating
- 4.3/5
- Reviews
- 3,492
- Age
- 3y ago
Newest
by launch date
Kimglurs Kids Play Tent with Star Lights and Flags Indoor Outdoor Playhouse for Boys and Girls Large Foldable Castle Tent for Imaginative Play and Reading 56 x 35 x 60 Inch
- Price
- £38.47
- Rating
- 3.5/5
- Reviews
- 26
- Age
- 4mo ago

Kids Tent Play House with Lights Kids Play Tent with Multi-Coloured Ball Lights & Tote Bag & Flags & Clouds Indoor Outdoor Princess Tents Toddlers Playhouse for Girls Boys Birthday Gifts(Pink)
- Price
- £27.01
- Rating
- 4.3/5
- Reviews
- 29
- Age
- 4mo ago

Pop Up Beach Tent for 1-3 Person UV Protection Beach Sun Shelter with Zipper Porch Portable Automatic Instant Easy SetUp Sun Shade Baby Beach Tent for Beach Garden Picnic
- Price
- £19.14
- Rating
- 3.9/5
- Reviews
- 46
- Age
- 7mo ago

Kids Tent - 2 In 1 Kids Play Tent Childrens Playhouse Indoor with Star Lights Large Play Tent for House Outdoor Playground Childrens Birthday Present
- Price
- £29.34
- Rating
- 4.5/5
- Reviews
- 56
- Age
- 9mo ago

FREEAMG Kids Play Tent with Multi-Coloured Ball Lights & Storage Bag Khaki
- Price
- £24.04
- Rating
- 4.0/5
- Reviews
- 79
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 31% of clicks. An open shelf where new products get seen.
Brands
41 falling
Sellers
61
Top-5 brand share
44%
Top 20: 81%
Top-5 click share
31%
Top 20: 66%
Open market
53%
- Rainbow Frog11%
- MEERO LONDON10%
- Tech Traders9%
- FREEAMG7%
- Wilwolfer6%
- Crystals4%
Demand
Kids Tent search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
Search terms
Top Kids Tent search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kids tent116K/yr
- play tent113K/yr
- pop up tents for kids76K/yr
- kids play tent69K/yr
- kids pop up tent47K/yr
- tent for kids62K/yr
- pop up play tent42K/yr
- pop up tent kids29K/yr
- play tent for toddlers age 2-528K/yr
- pop up childrens tent18K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Tent
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality
cheap quality not a good buy
Poor quality and flimsy
Not fit for purpose
quite big
it was small
It got broken first day of use
Easily broken
broke within a week
Not very strong
Flimsy
Not sturdy
I found it difficult
It is a bit of a pain to fold down
Difficult to put away
Love
Play tent
Good fun
Lots of fun for the kids
Amazing quality
The quality of the tent is good
fairly well made
Good size
I am very happy with the size
The size is generous
Excellent value
Good value
Worth it
Easy setup
Easy to assemble
easy to put together
Return
1.5% Return rate 40% Fixable by listing
Not fit for purpose
quite big
it was small
Poor quality
cheap quality not a good buy
Poor quality and flimsy
Not very strong
Flimsy
Not sturdy
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Tent questions
Answered from the same tracked data.









