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Kids Tent

Maybe

The top 5 brands take only 44% of clicks. But buyers convert on only 1.4% of searches, so Kids Tent is a Maybe.

Flapen Score
62
62 / 100
Top 6% of 1,773 Toys & Games niches · +18 vs the category median of 44
Market size
£229K/yr786K searches / yr
90-day growth
+3.4%search demand this quarter
Competition
31%top-5 click share · 41 brands · 61 sellers

Flapen Score

Kids Tent against its category

The dotted line is the Toys & Games average. Past it, Kids Tent is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Tent market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kids Tent 786K times last year and spent an estimated £229K. The top 5 brands take 44% of clicks. Demand peaks in Nov–Dec. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 786K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £229K a year.

Searches, last 12 months
786K
Growth, 90 days vs prior 90
+3.4%
Conversion, latest week
1.4%
Market size, estimated
£229Ka year
Peak month
November1.9× the quietest month
Top search term
kids tent116K searches a year

02 · Price

A sale here is worth £20.97.

Listings sell for £20.97 on average, from £6.21 to £52.16. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £20.97 that is £2K to £5K a year per listing.

Average price
£20.97inside the $15 to $100 sweet spot
Price range
£6.21–£52.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #56 within Sports Toys & Outdoor. It carries 1,130 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
93%
Out of stock, average day
5.4%
Average rank
#56in Sports Toys & Outdoor
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,130per listing
Listings tracked
57

04 · Newcomers

Amazon counts 1 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Kids Tent products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£7K£14K£21K£27K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

41 falling

Sellers

61

Top-5 brand share

44%

Top 20: 81%

Top-5 click share

31%

Top 20: 66%

Open market

53%

  • Rainbow Frog11%
  • MEERO LONDON10%
  • Tech Traders9%
  • FREEAMG7%
  • Wilwolfer6%
  • Crystals4%

Demand

Kids Tent search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Kids Tent search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids tent116K/yr
  • play tent113K/yr
  • pop up tents for kids76K/yr
  • kids play tent69K/yr
  • kids pop up tent47K/yr
  • tent for kids62K/yr
  • pop up play tent42K/yr
  • pop up tent kids29K/yr
  • play tent for toddlers age 2-528K/yr
  • pop up childrens tent18K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Tent

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall10%

Poor quality

cheap quality not a good buy

Poor quality and flimsy

Size-Overall8%+0.82

Not fit for purpose

quite big

it was small

Durability8%−0.12

It got broken first day of use

Easily broken

broke within a week

Strength8%−0.03

Not very strong

Flimsy

Not sturdy

Ease Of Use5%−0.06

I found it difficult

It is a bit of a pain to fold down

Difficult to put away

Love

Fun/Entertainment Experience14%+1.17

Play tent

Good fun

Lots of fun for the kids

Quality-Overall13%

Amazing quality

The quality of the tent is good

fairly well made

Size-Overall11%+0.82

Good size

I am very happy with the size

The size is generous

Value For Money11%+1.07

Excellent value

Good value

Worth it

Assembly/Installation9%+0.53

Easy setup

Easy to assemble

easy to put together

Return

1.5% Return rate 40% Fixable by listing

Size-Overall32%▆▆▆▇▇█

Not fit for purpose

quite big

it was small

Quality-Overall11%▇█▇▆█▇

Poor quality

cheap quality not a good buy

Poor quality and flimsy

Defective Material/Parts9%▆▆▇▄▇█
Strength8%▁██▆▇▅

Not very strong

Flimsy

Not sturdy

Functionality-Overall5%▁▅▄▅▆█

FAQ

Common Kids Tent questions

Answered from the same tracked data.