Rokr

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -31.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £922K a year.

Searches, last 12 months

2.0M

Growth, 90 days vs prior 90

-31.1%

Conversion, latest week

1.6%

Market size, estimated

£922Ka year

Peak month

December5.3× the quietest month

Top search term

rolife model kits241K searches a year

Listings sell for £28.19 on average, from £7.82 to £111.00. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 100 to 250 of them. At £28.19 that is £3K to £7K a year per listing.

Average price

£28.19inside the $15 to $100 sweet spot

Price range

£7.82–£111.00

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

100–250

Revenue per listing a year

£3K–£7K

Returns

0.9%of orders · Amazon United Kingdom median 0.6%

94% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #235 within Dolls & Accessories. It carries 1,128 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

99%

Out of stock, average day

5.0%

Average rank

#235in Dolls & Accessories

Average rating

4.53 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,128per listing

Listings tracked

160

50 products launched here in the last 12 months. Amazon counts 12 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

50

Successful launches

12Amazon's first-year sales bar

Average brand age

33 months