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Toys & Games on Amazon United Kingdom

Every Toys & Games niche, scored and ranked. The shelf at a glance, the demand over the year, the products that sell. Start with the niches marked Pass.

Tracked market / yr
£238.2Myearly demand across the category
Median 90-day growth
-14.3%search demand, this quarter
Pass verdicts
64 of 1,773worth a closer look
Best score
84Water Gun

Market map

Every niche, sized by demand.

Area is yearly demand. Color is the verdict.

pokemon cards

£5.6Mscore 56 · Maybe

drone

£3.3Mscore 65 · Pass

minecraft

£3.0Mscore 56 · Maybe

board games

£2.9Mscore 65 · Pass

kids

£2.9Mscore 67 · Pass

toys

£2.7Mscore 67 · Pass

needoh

£2.5Mscore 72 · Pass

jigsaw puzzles for adults 1000

£2.4Mscore 63 · Maybe

toys for 2 year old boy

£2.1Mscore 67 · Pass

chess set

£2.0Mscore 60 · Maybe

toys for 1 year old boys

£1.9Mscore 69 · Pass

magnetic building blocks

£1.7Mscore 65 · Pass

minecraft magnetic blocks

£1.7Mscore 64 · Maybe

party bag fillers for kids

£1.7Mscore 64 · Maybe

lego friends

£1.6Mscore 58 · Maybe

fidget toy

£1.5Mscore 60 · Maybe

water gun

£1.5Mscore 84 · Pass

remote control cars

£1.4Mscore 65 · Pass

bath toys

£1.4Mscore 68 · Pass

baby doll

£1.4Mscore 65 · Pass

gifts for 11 year old boys

£1.3Mscore 65 · Pass

dinosaur toys

£1.1Mscore 60 · Maybe

kpop demon hunters costume

£1.1Mscore 58 · Maybe

pokemon card binder

£1.1Mscore 66 · Pass

gifts for girls

£1.1Mscore 62 · Maybe

boys toys age 7

£1.1Mscore 63 · Maybe

pool inflatable

£1.0Mscore 74 · Pass

rokr

£922Kscore 59 · Maybe

poker set

£857Kscore 61 · Maybe

slime

£776Kscore 64 · Maybe

bubble machine

£761Kscore 75 · Pass

retro games console

£723Kscore 64 · Maybe

slip and slide

£710Kscore 71 · Pass

catching sticks game

£702Kscore 59 · Maybe

bubble mixture

£676Kscore 65 · Pass

magnetic cubes

£641Kscore 62 · Maybe

pool toys

£639Kscore 72 · Pass

book nook

£630Kscore 64 · Maybe

bingo

£620Kscore 60 · Maybe

7 year old girl gifts

£597Kscore 62 · Maybe

butter squishy

£582Kscore 73 · Pass

card shuffler machine

£552Kscore 60 · Maybe

water balloons

£550Kscore 80 · Pass

boys birthday gifts

£542Kscore 60 · Maybe

lightsaber

£536Kscore 68 · Pass

toys for 10+ year old boys

£531Kscore 59 · Maybe

bubbles

£530Kscore 61 · Maybe

bouncy castle

£513Kscore 63 · Maybe

busy board

£508Kscore 58 · Maybe

dance mat

£506Kscore 60 · Maybe

electric cars for kids

£493Kscore 65 · Pass

balance bike

£488Kscore 61 · Maybe

6 year old girl gifts

£475Kscore 61 · Maybe

remote control helicopter

£432Kscore 57 · Maybe

toy kitchen

£402Kscore 63 · Maybe

gameboy

£377Kscore 61 · Maybe

beach toys

£360Kscore 59 · Maybe

electric water gun

£285Kscore 81 · Pass

giant jenga

£275Kscore 68 · Pass

+41 too small to tile at tap-target size — every entry is listed below the map

Top 100 of 250 niches by market size shown

Demand

Toys & Games search demand.

Weekly searches across the category, seasonality beneath. Pick a range.

22.5M17.5MSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Products

What sells in Toys & Games.

Top sellers, what they cost, what buyers say.

FAQ

Questions sellers ask about Toys & Games.

Answered from the same tracked data.