84
water gun
A $1.5M/yr market growing +528.7% this quarter with returns at 0.5% — clears our launch bar.
- Market/yr
- £1.5M
- Growth 90d
- +528.7%
- Top-5 clicks
- 26%
- Rating
- 4.0★
Toys & Games
£238.2M/yr of tracked demand across 1,773 niches on Amazon United Kingdom (median 90-day growth -14.3%) — led by water gun at 84/100.
#10 of 19 tracked United Kingdom categories · 3% of the tracked market
Niches tracked
1,773
Data through 2026-07-26
Market / yr
£238.2M
across tracked niches
Median growth (90d)
-14.3%
search volume vs the prior quarter
Launch-ready
13
niches that clear our launch bar
Signals Trending 99 No Dominant Brand 360 Low Review Barrier 436 Quality Gap 153 High Returns 55 High Price 143 Out of Stock 193
Where the money is
Yearly tracked market size by nichepokemon cards
£5.6Mscore 56 · Worth a look
drone
£3.3Mscore 65 · Launch it
minecraft
£3.0Mscore 56 · Worth a look
board games
£2.9Mscore 65 · Launch it
kids
£2.9Mscore 67 · Launch it
toys
£2.7Mscore 67 · Launch it
needoh
£2.5Mscore 72 · Launch it
jigsaw puzzles for adults 1000
£2.4Mscore 63 · Worth a look
toys for 2 year old boy
£2.1Mscore 67 · Worth a look
chess set
£2.0Mscore 60 · Worth a look
toys for 1 year old boys
£1.9Mscore 69 · Launch it
magnetic building blocks
£1.7Mscore 65 · Worth a look
minecraft magnetic blocks
£1.7Mscore 64 · Worth a look
party bag fillers for kids
£1.7Mscore 64 · Launch it
lego friends
£1.6Mscore 58 · Worth a look
fidget toy
£1.5Mscore 60 · Worth a look
water gun
£1.5Mscore 84 · Launch it
remote control cars
£1.4Mscore 65 · Launch it
bath toys
£1.4Mscore 68 · Launch it
baby doll
£1.4Mscore 65 · Worth a look
gifts for 11 year old boys
£1.3Mscore 65 · Worth a look
dinosaur toys
£1.1Mscore 60 · Worth a look
kpop demon hunters costume
£1.1Mscore 58 · Worth a look
pokemon card binder
£1.1Mscore 66 · Launch it
gifts for girls
£1.1Mscore 62 · Launch it
boys toys age 7
£1.1Mscore 63 · Worth a look
pool inflatable
£1.0Mscore 74 · Launch it
rokr
£922Kscore 59 · Worth a look
poker set
£857Kscore 61 · Worth a look
slime
£776Kscore 64 · Worth a look
bubble machine
£761Kscore 75 · Worth a look
retro games console
£723Kscore 64 · Worth a look
slip and slide
£710Kscore 71 · Worth a look
catching sticks game
£702Kscore 59 · Worth a look
bubble mixture
£676Kscore 65 · Worth a look
magnetic cubes
£641Kscore 62 · Worth a look
pool toys
£639Kscore 72 · Worth a look
book nook
£630Kscore 64 · Worth a look
bingo
£620Kscore 60 · Worth a look
7 year old girl gifts
£597Kscore 62 · Worth a look
butter squishy
£582Kscore 73 · Worth a look
card shuffler machine
£552Kscore 60 · Worth a look
water balloons
£550Kscore 80 · Worth a look
boys birthday gifts
£542Kscore 60 · Worth a look
lightsaber
£536Kscore 68 · Worth a look
toys for 10+ year old boys
£531Kscore 59 · Worth a look
bubbles
£530Kscore 61 · Worth a look
bouncy castle
£513Kscore 63 · Worth a look
busy board
£508Kscore 58 · Worth a look
dance mat
£506Kscore 60 · Worth a look
travel games
£499Kscore 69 · Worth a look
electric cars for kids
£493Kscore 65 · Worth a look
marble run
£492Kscore 58 · Worth a look
balance bike
£488Kscore 61 · Worth a look
6 year old girl gifts
£475Kscore 61 · Worth a look
water table
£472Kscore 77 · Worth a look
slide
£465Kscore 57 · Worth a look
bald cap
£438Kscore 60 · Worth a look
remote control helicopter
£432Kscore 57 · Worth a look
girls toys age 6
£428Kscore 61 · Worth a look
arm bands
£409Kscore 72 · Worth a look
toy kitchen
£402Kscore 63 · Worth a look
lilo
£392Kscore 69 · Worth a look
dominoes
£381Kscore 56 · Worth a look
montessori toys
£380Kscore 60 · Worth a look
gameboy
£377Kscore 61 · Worth a look
teddy bear
£375Kscore 56 · Worth a look
climbing frame
£371Kscore 58 · Worth a look
jigsaw mat
£370Kscore 56 · Worth a look
mini magnetic tiles
£369Kscore 59 · Worth a look
beach toys
£360Kscore 59 · Worth a look
early development & activity toys
£349Kscore 60 · Worth a look
boys toys age 6
£331Kscore 62 · Worth a look
hama beads
£327Kscore 56 · Worth a look
birthday candles
£324Kscore 58 · Worth a look
play food
£314Kscore 58 · Worth a look
kite
£313Kscore 67 · Worth a look
cheese squishy
£313Kscore 71 · Worth a look
toys for 4 year old boy
£310Kscore 58 · Worth a look
rocket launcher for kids
£309Kscore 62 · Worth a look
dolls pram
£308Kscore 60 · Worth a look
mud kitchen
£308Kscore 67 · Worth a look
train
£304Kscore 62 · Worth a look
construction toys
£297Kscore 62 · Worth a look
rc plane
£294Kscore 59 · Worth a look
trike
£292Kscore 60 · Worth a look
tanning pool
£291Kscore 71 · Worth a look
pool noodle
£288Kscore 59 · Worth a look
lego football
£287Kscore 59 · Worth a look
digger toys
£287Kscore 62 · Worth a look
inflatable costume
£285Kscore 60 · Worth a look
electric water gun
£285Kscore 81 · Worth a look
busy book
£280Kscore 57 · Worth a look
giant jenga
£275Kscore 68 · Worth a look
air hockey table
£274Kscore 57 · Worth a look
rubber duck
£272Kscore 63 · Worth a look
doctors set for kids
£271Kscore 57 · Worth a look
trading card storage box
£263Kscore 64 · Worth a look
pirate costume adult women
£261Kscore 62 · Worth a look
baby doll accessories
£261Kscore 62 · Worth a look
Top 100 of 250 niches by market size shown
Top picks
The strongest niches we track in Toys & GamesLaunch it
81
electric water gun
Shows demand growing +443.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
- Market/yr
- £285K
- Growth 90d
- +443.3%
- Top-5 clicks
- 25%
- Rating
- 3.8★
80
water balloons
Shows demand growing +778.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
- Market/yr
- £550K
- Growth 90d
- +778.3%
- Top-5 clicks
- 41%
- Rating
- 4.1★
Opportunity map
Each bubble is one niche — 90-day growth against how locked the shelf is; bubble size tracks market size, color grades the verdict. Click a bubble to open its verdict. Launch it Worth a look Skip it
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — median niche search growth of -14.3% over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×
Movers — rising vs cooling niches by 90-day growth
Rising
#NameGrowth (90d)
Cooling
#NameGrowth (90d)
Niches
1773 tracked| # | Niche | Verdict | Score | Market/yr | 90d | Top 5 | Rating | Price |
|---|---|---|---|---|---|---|---|---|
| 1 | water gun Demand growing +528.7% this quarter | Launch it | 84 | £1.5M | +528.7% | 26% | 4.0★ | £13.99 |
| 2 | electric water gun A failed launch gate (market size, growth, or returns) keeps it on the watch list | Worth a look | 81 | £285K | +443.3% | 25% | 3.8★ | £19.47 |
| 3 | water balloons A failed launch gate (market size, growth, or returns) keeps it on the watch list | Worth a look | 80 | £550K | +778.3% | 41% | 4.1★ | £9.80 |
| 4 | water table A failed launch gate (market size, growth, or returns) keeps it on the watch list | Worth a look | 77 | £472K | +118.3% | 30% | 3.8★ | £38.08 |
| 5 | bubble machine A failed launch gate (market size, growth, or returns) keeps it on the watch list | Worth a look | 75 | £761K | +63.7% | 41% | 4.0★ | £15.32 |
| 6 | water play A failed launch gate (market size, growth, or returns) keeps it on the watch list | Worth a look | 75 | £162K | +556.0% | 29% | 4.1★ | £17.11 |
| 7 | pool inflatable Demand growing +576.6% this quarter | Launch it | 74 | £1.0M | +576.6% | 33% | 4.3★ | £11.39 |
| 8 | splash pad A failed launch gate (market size, growth, or returns) keeps it on the watch list | Worth a look | 74 | £194K | >1,000% | 50% | 4.0★ | £19.89 |
| 9 | butter squishy A failed launch gate (market size, growth, or returns) keeps it on the watch list | Worth a look | 73 | £582K | +251.3% | 47% | 3.7★ | £7.52 |
| 10 | squishy toys A failed launch gate (market size, growth, or returns) keeps it on the watch list | Worth a look | 73 | £159K | +176.9% | 13% | 3.6★ | £8.37 |