Minecraft
MaybeShoppers spend $3.0M a year here. But the top 5 brands take 97% of clicks, so Minecraft is a Maybe.
- Flapen Score
- 56 / 100Top 14% of 1,773 Toys & Games niches · +12 vs the category median of 4456
- Market size
- £3.0M/yr3.5M searches / yr
- 90-day growth
- -16.8%search demand this quarter
- Competition
- 40%top-5 click share · 8 brands · 236 sellers
Flapen Score
Minecraft against its category
The dotted line is the Toys & Games average. Past it, Minecraft is stronger. Inside it, weaker.
Market
The Minecraft market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Minecraft 3.5M times last year and spent an estimated £3.0M. The top 5 brands take 97% of clicks. Demand peaks in Apr–Dec. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
4.2% of searches ended in a purchase last week.
Shoppers searched for this 3.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.0M a year.
- Searches, last 12 months
- 3.5M
- Growth, 90 days vs prior 90
- -16.8%
- Conversion, latest week
- 4.2%
- Market size, estimated
- £3.0Ma year
- Peak month
- December4.6× the quietest month
- Top search term
- minecraft lego1.3M searches a year
02 · Price
A sale here is worth £20.31.
Listings sell for £20.31 on average, from £7.17 to £57.49. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 2,000 to 2,500 of them. At £20.31 that is £41K to £51K a year per listing.
- Average price
- £20.31inside the $15 to $100 sweet spot
- Price range
- £7.17–£57.49
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £41K–£51K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #188 within Building & Construction Toys. It carries 1,663 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 2.9%
- Average rank
- #188in Building & Construction Toys
- Average rating
- 4.69 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,663per listing
- Listings tracked
- 36
04 · Newcomers
Amazon counts 13 of last year's 14 launches as successful.
14 products launched here in the last 12 months. Amazon counts 13 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 14
- Successful launches
- 13Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Minecraft products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LEGO Minecraft Chicken Farm - Building Toy w/a Chicken Fan Minifigure Baby Zombie & Fox Mob Figures - Gamer Gift for 7+ Year Old Boys & Girls - 21585
- Price
- £11.50
- Rating
- 4.9/5
- Reviews
- 783
- Age
- 6mo ago
LEGO Minecraft Zombie Dungeon - Interactive Toy with a Wanderer Minifigure 3 Zombie Figures a Slime & Crafting Table - Gaming Gift for 8+ Year Old Boys & Girls - 21587
- Price
- £17.05
- Rating
- 4.8/5
- Reviews
- 431
- Age
- 6mo ago
LEGO Minecraft The Pale Garden Toy - Miniature Biome w/Creaking Minifigure & Mothman Creeper & Skeleton Mobs Figures - Gamer Gift for 7+ Year Old Boys & Girls - 21586
- Price
- £12.43
- Rating
- 4.7/5
- Reviews
- 346
- Age
- 6mo ago
LEGO Minecraft The Baby Pig House Toy - Building Set incl. a Hero Figure Mobs a Farm & Forest Biome - Gaming Gift for 7+ Year Old Girls & Boys - 21268
- Price
- £10.90
- Rating
- 4.8/5
- Reviews
- 3,267
- Age
- 1y ago
LEGO Minecraft The TNT Jungle House Toy - Interactive Set with a boat model Steve Creeper and Zombie Figures plus a TNT Function - Gamer Gift for 8+ Year Old Girls & Boys - 21275
- Price
- £17.07
- Rating
- 4.8/5
- Reviews
- 879
- Age
- 1y ago
Trending
90-day click momentum
LEGO Minecraft First Night Adventure - Interactive Toy w/ 7 Figures incl. Alex Creeper Skeleton & Woods Wolf - Gaming Gift for 8+ Year Old Boys & Girls - 21593
- Price
- £20.80
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 1mo ago
LEGO Minecraft The Skeleton Toy - Figure w/Diamond Helmet Bow & Arrow and Grass Base for Kids Room Decor - Gaming Gift for 10+ Year Old Boys Girls & Fans - 21594
- Price
- £30.43
- Rating
- 4.6/5
- Reviews
- 52
- Age
- 1mo ago
Minecraft Hoodie | Gaming Hoodie | Boys Zip Up Hoodie | Boys Hoodies | Green 8-9 Years
- Price
- £16.22
- Rating
- 4.6/5
- Reviews
- 5,943
- Age
- 7y ago
Minecraft Mini Mobs T-Shirt Kids 3-15 Years Heather Grey Official Merchandise
- Price
- £8.92
- Rating
- 4.7/5
- Reviews
- 615
- Age
- 5y ago
Minecraft Hoodie | Gaming Hoodie | Boys Zip Up Hoodie | Boys Hoodies | Green 7-8 Years
- Price
- £16.18
- Rating
- 4.6/5
- Reviews
- 5,943
- Age
- 7y ago
Newest
by launch dateLEGO Minecraft First Night Adventure - Interactive Toy w/ 7 Figures incl. Alex Creeper Skeleton & Woods Wolf - Gaming Gift for 8+ Year Old Boys & Girls - 21593
- Price
- £20.80
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 1mo ago
LEGO Minecraft The Skeleton Toy - Figure w/Diamond Helmet Bow & Arrow and Grass Base for Kids Room Decor - Gaming Gift for 10+ Year Old Boys Girls & Fans - 21594
- Price
- £30.43
- Rating
- 4.6/5
- Reviews
- 52
- Age
- 1mo ago
LEGO Minecraft Chicken Farm - Building Toy w/a Chicken Fan Minifigure Baby Zombie & Fox Mob Figures - Gamer Gift for 7+ Year Old Boys & Girls - 21585
- Price
- £11.50
- Rating
- 4.9/5
- Reviews
- 783
- Age
- 6mo ago
LEGO Minecraft Zombie Dungeon - Interactive Toy with a Wanderer Minifigure 3 Zombie Figures a Slime & Crafting Table - Gaming Gift for 8+ Year Old Boys & Girls - 21587
- Price
- £17.05
- Rating
- 4.8/5
- Reviews
- 431
- Age
- 6mo ago
LEGO Minecraft The Pale Garden Toy - Miniature Biome w/Creaking Minifigure & Mothman Creeper & Skeleton Mobs Figures - Gamer Gift for 7+ Year Old Boys & Girls - 21586
- Price
- £12.43
- Rating
- 4.7/5
- Reviews
- 346
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
236
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
40%
Top 20: 85%
Open market
2%
- LEGO85%
- Minecraft7%
- Popgear2%
- Heroes of Goo Jit Zu2%
- SSAWER2%
- GraceDuck1%
- Open — no brand owns it (2 brands, 2%)
Demand
Minecraft search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, Dec · busiest ÷ quietest = 4.6×
Search terms
Top Minecraft search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- minecraft lego1.3M/yr
- lego minecraft752K/yr
- minecraft toys825K/yr
- lego minecraft sets104K/yr
- minecraft lego set96K/yr
- minecraft toy63K/yr
- minecraft lego sets for boys 7-1443K/yr
- mine craft gifts for boys40K/yr
- mine craft44K/yr
- roblox lego49K/yr
Reviews and returns
What reviews say buyers love and hate about Minecraft
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
very cheap
trust me, for the price it is not worth it
Overpriced
sellotaped box up unable to give this as a gift really poor quality
Cheaply made
Average quality
The fox is bigger than I thought it would be
was larger than picture of child
Very small
Doesnt turn on at all
Is not working
It doesnt work at all
Four stars because the full experience did not quite stick with me like the stronger ones do
Will pick up dust easily as its slightly sticky
Love
Good Value
Excellent value for money
Money well spent
Great gift
A fun gift
Christmas present
Fun to build
Great toy
Good fun
Very high quality as are all Lego products
Lego is always amazing value and quality
Good quality
Much fun is had putting it together
Easy to build
Very easy to assemble
Return
0.8% Return rate 22% Fixable by listing
Doesnt turn on at all
Is not working
It doesnt work at all
The fox is bigger than I thought it would be
was larger than picture of child
Very small
Does not turn on
sellotaped box up unable to give this as a gift really poor quality
Cheaply made
Average quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Minecraft questions
Answered from the same tracked data.