Amazon Research

Know what to sell on Amazon.

Every niche, scored. One number says whether it is worth your money. Pick your marketplace and start with the niches marked Pass.

Amazon marketplace reports

Every tracked marketplace, largest first

Direct research on Amazon

Flapen Score

Pass

+20 vs the category average of 53

An illustrative niche.

How we score Amazon niches

One score, before you spend a dollar.

The checks: Every niche gets the same ten checks. Demand, competition, margin. The three things that decide a launch.
The score: Ten checks become one number out of 100. Higher means more of the niche is on your side: shoppers already buying, a shelf with room, a price with margin. You read the number. We read the data.
The verdict: Pass, Maybe or Fail. Pass is your shortlist. Maybe is worth a watch. Fail costs you nothing.

See the method

Flapen Radar

This niche Category average

The same niche, over its category average.

The Flapen Radar

Compare any niche with its category in one look.

The radar: Every data point we track on a niche, condensed into one shape. Ten checks, one per axis.
The reference: The dotted line is the category average. The outer line is the niche. Past the dotted line, the niche is stronger than its category. Inside it, weaker. You see what is good and what is bad without reading a number.
The score: The score sums the shape up. High means look closer. Low means move on.

See the method

Where to start

Pick a category you can sell in.

The Amazon United States categories a first private-label product can enter. Each tile shows its yearly market and niche count, and opens the category's report.

Open the Amazon United States report