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Amazon JP Niche Research — 14,733 Niches Scored (2026)

Live analysis of 14,733 Amazon niches across 4 categories in the Japan marketplace — ¥180.9B/yr tracked market, median 90-day growth +4.2%.

Niches tracked

14,733

across 4 categories

Market size/yr

¥180.9B

Median growth (90d)

+4.2%

90-day search growth

Latest weekly searches

53.2M

week of 2026-07-26

4041 of 14733 tracked niches clear our launch bar.

Where the money is

Yearly tracked market size by category

Demand

Weekly Amazon search volume, last 104 weeks.
90.0M70.0MSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Prime Day '26Aug '24Dec '24Mar '25Jul '25Nov '25Mar '26

Movers — 90-day search growth

Rising

#NameGrowth (90d)
1↑17.8%
2↑2.8%
3↑2.2%

Cooling

#NameGrowth (90d)
1
おもちゃ

3,749 niches

↓2.6%

Categories

#CategoryNichesMarket/yrMedian 90dLaunch-readyScore
1ドラッグストア3,383¥84.0B+2.2%879
53
2DIY・工具・ガーデン4,191¥40.3B+2.8%1,360
57
3スポーツ&アウトドア3,410¥33.1B+17.8%1,295
56
4おもちゃ3,749¥23.5B-2.6%507
48

Best niches right now

#NicheVerdictScoreMarket/yr90dTop 5RatingPrice
1

熊笛

スポーツ&アウトドア

Launch it
81
¥5.5M+260.5%32%4.0★¥1299.77
2

水鉄砲

おもちゃ

Launch it
80
¥90.2M+574.0%20%3.8★¥2791.97
3

熊鈴

スポーツ&アウトドア

Launch it
79
¥91.3M+342.9%42%4.1★¥1247.71
4

草刈り機 替え刃

DIY・工具・ガーデン

Launch it
79
¥38.2M+268.1%20%3.7★¥2057.86
5

スーパーボール

おもちゃ

Launch it
79
¥33.6M+208.7%26%4.2★¥2281.71
6

風鈴

DIY・工具・ガーデン

Launch it
79
¥14.2M+658.9%25%4.0★¥1801.25
7

草刈り機 ハンドル

DIY・工具・ガーデン

Launch it
79
¥5.2M+385.4%30%3.5★¥2452.64
8

電動ウォーターガン

おもちゃ

Launch it
79
¥4.8M+660.5%22%3.7★¥4476.30