For Amazon sellers

Build a profitable Amazon business.Platform for research, launch, and growth.

1
Find a product to sell on Amazon.
Every niche scored on demand, margins, and competition.
81Health CareMostly launch
A $30.0M/yr branch with 500 tracked niches — median niche growing +367.1% this quarter.
Market/yr
$30.0M
Niches tracked
500
Median growth
+367.1%
2
Plan your Amazon launch budget.
Startup cost, profit, and break-even, forecast over 12 months. Free.
Launch cost calculator Inventory forecast Pallet calculator All 7 free tools
3
Launch with the process from 300+ brands.
Research → listing → advertising. Written down. Free.
A–Z Amazon launch Product research Amazon advertising All guides

Trusted by 2,000+ Amazon sellers

+30 more brands

Flapen Radar

What should I sell?

Our radar scores every Amazon niche from 0 to 100 on demand, competition, and margins — then names a verdict. Today's top six, ranked, and why each one clears the bar.

Today's top 6

Score = a blend of 10 signals. 70+ is launch territory.

Browse all 115,062 niches

squirrel repellent

Launch it

A $2.3M/yr niche growing +140.5% this quarter — today's #1 of 115,062 tracked niches.

Market/yr: $2.3M
90-day growth: +140.5%
Avg price: $26.86

Quality gap — stronger than 92% of tracked niches
Brand share — stronger than 82% of tracked niches
Review moat — beats only 22% of niches

Open Patio, Lawn & Garden research

Will it make money?

Every number, before you spend a dollar.

Eight calculators — profit, cash, import costs, restocks, reviews, exit value. Each card shows the tool's own answer at its defaults; open one and put in your numbers.

All tools in the free Seller Hub

Will this product profit?Profit Calculator

How much cash do I need?Launch Cost Calculator

What does importing cost?Tariff Calculator

When do I reorder?Inventory Forecast

How do I ship it?Pallet Calculator

How many reviews do I need?Review Calculator

What is it worth when I sell?Business Value Calculator

Where does my stock go?Warehouse Locations

How do I actually launch?

Idea to first sale in 90 days, written down.

The playbook from 300+ launches, phase by phase. Open a phase for what gets done — and the free guide that covers it.

All guides

M1M2M3M4M5

What gets done

Ranked product opportunity report
Market size and demand analysis
Market landscape mapping (100+ datapoints)
Margin modeling and demand validation
Go/no-go decision with investment plan

Open the Product research track

What gets done

Complete brand identity (name, logo, packaging)
Brand guidelines documented
Product strategic positioning
Sourcing brief and testing started

Open the Trademark & Brand Registry guide

What gets done

Approved supplier with locked pricing
Signed purchase order & payment schedule
Initial inventory forecast & order quantity
Samples tested and approved
Compliance certifications secured
Packaging and insert designs finalized
Freight timeline confirmed

Open the Product sourcing track

What gets done

Company incorporation completed
Business license obtained
Trademark application filed (USPTO)
Amazon Seller Account opened
UPC/GTIN codes purchased
Approved Amazon brand registry

Open the Account setup guide

What gets done

Optimized listing with keyword strategy
FBA account set up with shipping plan
Inventory shipped to Amazon FBA
Amazon compliance and certification validated

Open the Listing optimization track

What gets done

Product photography (15+ images per SKU)
Premium main image photo
Product video produced
Product listing images & infographics designed
Brand storefront designed

What gets done

Product live and available for purchase
Keyword targeting plan built from your brand's own search query performance data
5–7 priority keywords launched in Exact SKC campaigns
Coupons or price drops deployed to boost early conversion
Amazon Vine enrollment submitted
Enroll 20 affiliates from Amazon Creator Connections