For Amazon sellers

Build a profitable Amazon business.Platform for research, launch, and growth.

1
Find a product to sell on Amazon.
Every niche scored on demand, margins, and competition.
81Health CareMostly launch
A $30.0M/yr branch with 500 tracked niches — median niche growing +367.1% this quarter.
Market/yr
$30.0M
Niches tracked
500
Median growth
+367.1%
2
Plan your Amazon launch budget.
Startup cost, profit, and break-even, forecast over 12 months. Free.
Launch estimator Reorder point FBA packing All 7 free tools
3
Launch with the process from 300+ brands.
Research → listing → advertising. Written down. Free.
A–Z Amazon launch Product research Amazon advertising All guides

Trusted by 2,000+ Amazon sellers

+30 more brands

Flapen Radar

What should I sell?

Our radar scores every Amazon niche from 0 to 100 on demand, competition, and margins — then names a verdict. Today's top six, and why each one clears the bar, in plain English.

Browse all 113,603 niches

squirrel repellent

Launch it

$2.3M/yr moves through this niche
Searches up +140.5% in the last 90 days
Quality gap — stronger than 93% of tracked niches
Brand share — stronger than 80% of tracked niches
Review moat — beats only 21% of niches

Open Patio, Lawn & Garden research

tomato cage

Launch it

$4.4M/yr moves through this niche
Searches up +261.3% in the last 90 days
Price range — stronger than 78% of tracked niches
Quality gap — stronger than 68% of tracked niches
Conversion — beats only 52% of niches

Open Patio, Lawn & Garden research

mole repellent for lawns

Launch it

$3.6M/yr moves through this niche
Searches up +155.2% in the last 90 days
Quality gap — stronger than 92% of tracked niches
Conversion — stronger than 82% of tracked niches
Competition — beats only 28% of niches

Open Patio, Lawn & Garden research

america 250 flag

Launch it

$2.3M/yr moves through this niche
Searches up +389.5% in the last 90 days
Returns — stronger than 96% of tracked niches
Competition — stronger than 89% of tracked niches
Quality gap — beats only 34% of niches

Open Patio, Lawn & Garden research

jet nozzle high pressure hose nozzle

Launch it

$1.5M/yr moves through this niche
Searches up +628.3% in the last 90 days
Quality gap — stronger than 99% of tracked niches
Competition — stronger than 72% of tracked niches
Conversion — beats only 40% of niches

Open Patio, Lawn & Garden research

soaker hose

Launch it

$3.1M/yr moves through this niche
Searches up +223.7% in the last 90 days
Quality gap — stronger than 78% of tracked niches
Conversion — stronger than 74% of tracked niches
Returns — beats only 31% of niches

Open Patio, Lawn & Garden research

Will it make money?

Every number, before you spend a dollar.

Eight calculators — profit, cash, import costs, restocks, reviews, exit value. Each card shows the tool's own answer at its defaults; open one and put in your numbers.

All tools in the free Seller Hub

Will this product profit?Profit Calculator How much cash do I need?Launch Estimator What does importing cost?Landed Cost Calculator When do I reorder?Reorder Point Calculator How do I ship it?FBA Packing Calculator How many reviews do I need?Review Velocity Calculator What is it worth when I sell?FBA Valuation Calculator Where does my stock go?Warehouse Directory

How do I actually launch?

Idea to first sale in 90 days, written down.

The playbook from 300+ launches, phase by phase. Open a phase for what gets done — and the free guide that covers it.

All guides

M1M2M3M4M5

What gets done

Ranked product opportunity report
Market size and demand analysis
Market landscape mapping (100+ datapoints)
Margin modeling and demand validation
Go/no-go decision with investment plan

Open the Product research track

What gets done

Complete brand identity (name, logo, packaging)
Brand guidelines documented
Product strategic positioning
Sourcing brief and testing started

Open the Trademark & Brand Registry guide

What gets done

Approved supplier with locked pricing
Signed purchase order & payment schedule
Initial inventory forecast & order quantity
Samples tested and approved
Compliance certifications secured
Packaging and insert designs finalized
Freight timeline confirmed

Open the Product sourcing track

What gets done

Company incorporation completed
Business license obtained
Trademark application filed (USPTO)
Amazon Seller Account opened
UPC/GTIN codes purchased
Approved Amazon brand registry

Open the Account setup guide

What gets done

Optimized listing with keyword strategy
FBA account set up with shipping plan
Inventory shipped to Amazon FBA
Amazon compliance and certification validated

Open the Listing optimization track

What gets done

Product photography (15+ images per SKU)
Premium main image photo
Product video produced
Product listing images & infographics designed
Brand storefront designed

What gets done

Product live and available for purchase
Keyword targeting plan built from your brand's own search query performance data
5–7 priority keywords launched in Exact SKC campaigns
Coupons or price drops deployed to boost early conversion
Amazon Vine enrollment submitted
Enroll 20 affiliates from Amazon Creator Connections