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Case study · BBQ and bar accessories

GrillX

The worst-performing ad line rebuilt into a keeper, while sea freight negotiated to $1.04/kg kept the landed cost honest.

GrillX is a BBQ and bar accessories brand that Flapen manages on Amazon, from the ad account down to the freight quotes. It runs on our Full Account Management membership, with listings, inventory and reporting handled by one team.

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Marko Tähtivaara in a customer interview for Flapen

“One tool instead of five. Research, forecast, optimize, done. Exactly what I needed.”

Marko Tähtivaara · Business owner

The brand store

GrillX on Amazon

A BBQ-accessories storefront built around the grill: roaster pans, rib racks, rotisserie baskets and griddles.

Grill 4U storefront banner with a rotisserie basket, glazed ribs in a rib rack and a beer-can chicken on a rustic wooden table
Visit the storefront

The product

Cast Iron Vertical Chicken Roaster

The listing that carries the brand and the range around it. The hero product links to its live Amazon page.

Cast-iron beer-can chicken holder pan with two loop handles and centre cone, with insets of a roasted chicken standing in the pan

Primary listing image

See it on Amazon

The creative

GrillX on video

The brand's own spots, straight off the listing.

The spots that run on the listing and the storefront.

Results

See what sellers are saying

Mike Grady in a customer interview for FlapenView story — Mike Grady+30% year over year“May was a great month. Up 30% over last year. Let's keep it rolling in June.”Mike Grady · Grady's Pitching School
Chris Garvey in a customer interview for FlapenView story — Chris GarveyTACoS 10.8% → 9.9%“Was burning hours on research that Flapen's AI does in minutes. Told me exactly what was worth pursuing and what wasn't. Wish I'd found it sooner.”Chris Garvey · SnoreLessNow
Matt Dorband in a customer interview for FlapenView story — Matt Dorband+41% YoY pace“Flapen found baby product sub-niches I'd completely missed. Ran the profit calculator, numbers checked out, placed my first order with actual confidence.”Matt Dorband · Tiny Tinker
Logan Leckie in a customer interview for FlapenView story — Logan Leckie5.7% TACoS at scale“Nice $3K day yesterday… new record?!”Logan Leckie · Vora Bowl
Brecht Powell in a customer interview for FlapenView story — Brecht PowellRepeat buyers 7% → 14%“Repeat customers doubled. That's when we knew it was working.”Brecht Powell · Oral Pouch Solution
Stephanie Hansen in a customer interview for FlapenView story — Stephanie Hansen16.9% conversion rate“Thank you for all of your hard work and continued support. We really appreciate everything you've done.”Stephanie Hansen · Silver Aid
Marko Tähtivaara in a customer interview for FlapenView story — Marko TähtivaaraACoS 88% → 32%“One tool instead of five. Research, forecast, optimize, done. Exactly what I needed.”Marko Tähtivaara · GrillX
John Mallia in a customer interview for FlapenView story — John Mallia157 active subscriptions“Didn't know where to start with research. Flapen connected the dots and by launch day the numbers already made sense.”John Mallia · Purefiz
Aubrey Laflamme in a customer interview for FlapenView story — Aubrey Laflamme9.5x creator-ads return“Flapen found the product, launched it, and had us profitable in under 6 months. They now manage our 2 brands with 15+ SKUs — we're growing faster than we ever did alone.”Aubrey Laflamme · TuffTynz

The method

The story, the system, and the science

Three pages tell the whole method. Pick where to go deeper.

Flapen's founders together at an Amazon seller conference

The Flapen Story

How a software engineer ended up launching 500+ Amazon brands, and why the whole method is public.

Flapen's founder on the floor of an e-commerce conference

The Flapen System

The five steps between a product idea and a profitable brand, published end to end.

Flapen's founder presenting the Flapen Score radar on a conference stage

The science behind our niche scores

How the Flapen Score grades every niche, and the evidence behind each component.