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Case study · Dry-mouth oral care

Oral Pouch Solution

Sales rose 42% month over month while the repeat-purchase rate doubled, the number that matters most for a consumable.

Oral Pouch Solution is a dry-mouth oral care brand managed by Flapen on Amazon. Because it lives or dies on repeat purchases, our Full Account Management team works the listings, ads and inventory with that number in view.

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Brecht Powell in a customer interview for Flapen

“Repeat customers doubled. That's when we knew it was working.”

Brecht Powell · Business owner

The brand store

Oral Pouch Solution on Amazon

A dry-mouth care storefront built around the RHEO pouch: three flavors on one natural saliva-stimulation formula.

Storefront banner with three OPS pouch bags in Cool Rush, Watermelon Ice and Citrus Splash flavors standing in rippling water
Visit the storefront

The product

RHEO Dry Mouth Pouches · Cool Rush

The listing that carries the brand and the flavors around it. The hero product links to its live Amazon page.

Blue OPS Dry Mouth Pouch resealable bag, Cool Rush flavor, with two white pouches and fresh mint leaves

Primary listing image

See it on Amazon

The creative

The Oral Pouch Solution video ad

The brand's spot for the RHEO Dry Mouth Pouches · Cool Rush.

Results

See what sellers are saying

Mike Grady in a customer interview for FlapenView story — Mike Grady+30% year over year“May was a great month. Up 30% over last year. Let's keep it rolling in June.”Mike Grady · Grady's Pitching School
Chris Garvey in a customer interview for FlapenView story — Chris GarveyTACoS 10.8% → 9.9%“Was burning hours on research that Flapen's AI does in minutes. Told me exactly what was worth pursuing and what wasn't. Wish I'd found it sooner.”Chris Garvey · SnoreLessNow
Matt Dorband in a customer interview for FlapenView story — Matt Dorband+41% YoY pace“Flapen found baby product sub-niches I'd completely missed. Ran the profit calculator, numbers checked out, placed my first order with actual confidence.”Matt Dorband · Tiny Tinker
Logan Leckie in a customer interview for FlapenView story — Logan Leckie5.7% TACoS at scale“Nice $3K day yesterday… new record?!”Logan Leckie · Vora Bowl
Brecht Powell in a customer interview for FlapenView story — Brecht PowellRepeat buyers 7% → 14%“Repeat customers doubled. That's when we knew it was working.”Brecht Powell · Oral Pouch Solution
Stephanie Hansen in a customer interview for FlapenView story — Stephanie Hansen16.9% conversion rate“Thank you for all of your hard work and continued support. We really appreciate everything you've done.”Stephanie Hansen · Silver Aid
Marko Tähtivaara in a customer interview for FlapenView story — Marko TähtivaaraACoS 88% → 32%“One tool instead of five. Research, forecast, optimize, done. Exactly what I needed.”Marko Tähtivaara · GrillX
John Mallia in a customer interview for FlapenView story — John Mallia157 active subscriptions“Didn't know where to start with research. Flapen connected the dots and by launch day the numbers already made sense.”John Mallia · Purefiz
Aubrey Laflamme in a customer interview for FlapenView story — Aubrey Laflamme9.5x creator-ads return“Flapen found the product, launched it, and had us profitable in under 6 months. They now manage our 2 brands with 15+ SKUs — we're growing faster than we ever did alone.”Aubrey Laflamme · TuffTynz

The method

The story, the system, and the science

Three pages tell the whole method. Pick where to go deeper.

Flapen's founders together at an Amazon seller conference

The Flapen Story

How a software engineer ended up launching 500+ Amazon brands, and why the whole method is public.

Flapen's founder on the floor of an e-commerce conference

The Flapen System

The five steps between a product idea and a profitable brand, published end to end.

Flapen's founder presenting the Flapen Score radar on a conference stage

The science behind our niche scores

How the Flapen Score grades every niche, and the evidence behind each component.