Beauty & Personal Care on Amazon United States
Every Beauty & Personal Care niche, scored and ranked. The shelf at a glance, the demand over the year, the products that sell. Start with the niches marked Pass.
- Tracked market / yr
- $8.1Byearly demand across the category
- Median 90-day growth
- -1.1%search demand, this quarter
- Pass verdicts
- 316 of 10,978worth a closer look
- Best score
- 83Yuli Collagen Night Wrapping Mask
Market map
Every niche, sized by demand.
Area is yearly demand. Color is the verdict.
wow hair products for women
$68.8Mscore 71 · Pass
sunscreen
$40.3Mscore 77 · Pass
shampoo and conditioner set
$36.3Mscore 70 · Pass
kerastase
$36.0Mscore 68 · Pass
skinceuticals sunscreen
$28.3Mscore 66 · Pass
hair oil
$20.0Mscore 66 · Pass
under eye patches
$18.5Mscore 70 · Pass
vitamin c serum
$16.1Mscore 71 · Pass
face razors for women
$15.4Mscore 70 · Pass
self tanner
$15.2Mscore 67 · Pass
press on nails
$15.1Mscore 66 · Pass
spray bottles
$13.2Mscore 67 · Pass
bikini trimmer
$13.1Mscore 71 · Pass
callus remover for feet
$13.1Mscore 66 · Pass
thrive mascara
$12.8Mscore 69 · Pass
foot scrubber
$12.8Mscore 66 · Pass
leave in conditioner
$12.7Mscore 69 · Pass
gel x nail kit
$12.1Mscore 67 · Pass
nail kit
$12.1Mscore 67 · Pass
clear sunscreen
$11.4Mscore 70 · Pass
bath bombs
$11.4Mscore 71 · Pass
hypochlorous acid spray
$10.3Mscore 67 · Pass
wax beads
$9.8Mscore 75 · Pass
minoxidil for women
$9.6Mscore 66 · Pass
pureology shampoo and conditioner
$9.4Mscore 66 · Pass
blackhead remover
$9.4Mscore 68 · Pass
lume for men
$9.3Mscore 69 · Pass
hair growth
$9.0Mscore 68 · Pass
electric razors for women
$8.0Mscore 76 · Pass
curly hair products
$7.4Mscore 71 · Pass
tinted moisturizer
$7.3Mscore 69 · Pass
mens body spray
$7.0Mscore 70 · Pass
nioxin shampoo
$6.9Mscore 66 · Pass
hair growth vitamins
$6.9Mscore 68 · Pass
face scrub
$6.6Mscore 66 · Pass
hair gel
$6.2Mscore 66 · Pass
tanning lotion
$6.1Mscore 70 · Pass
shower steamers
$6.1Mscore 69 · Pass
makeup brush cleaner
$6.1Mscore 70 · Pass
hair growth oil
$5.8Mscore 69 · Pass
hair mousse
$5.8Mscore 66 · Pass
acne treatment
$5.3Mscore 67 · Pass
face scrubber
$5.0Mscore 67 · Pass
magnesium lotion
$4.9Mscore 67 · Pass
shower mirror
$4.7Mscore 67 · Pass
wax strips
$4.6Mscore 70 · Pass
rosemary shampoo and conditioner
$4.3Mscore 66 · Pass
toe separator
$4.3Mscore 70 · Pass
back shavers for men
$4.3Mscore 67 · Pass
native deodorant spray
$4.3Mscore 67 · Pass
retinol body lotion
$4.2Mscore 69 · Pass
exfoliating glove
$4.0Mscore 66 · Pass
mama bear
$4.0Mscore 66 · Pass
mama bear oasis
$4.0Mscore 66 · Pass
curly hair shampoo and conditioner set
$3.7Mscore 69 · Pass
sunscreen stick
$3.7Mscore 73 · Pass
neck cream
$3.3Mscore 69 · Pass
boar bristle hair brush
$3.2Mscore 67 · Pass
hair tinsel
$2.3Mscore 66 · Pass
skin tightening cream
$2.1Mscore 67 · Pass
+40 too small to tile at tap-target size — every entry is listed below the map
Top 100 of 250 niches by market size shown
Niches
Beauty & Personal Care, four ways.
Best score. Biggest market. Trending. New.
Best Flapen score
Biggest markets
Trending
Demand
Beauty & Personal Care search demand.
Weekly searches across the category, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Latest week hidden while niches are still reporting it.
Products
What sells in Beauty & Personal Care.
Top sellers, what they cost, what buyers say.
Prices and ratings as last read from Amazon. The live listing can differ.
Top sellers
Beauty by Earth Self Tanner - USA Made with Natural & Organic Ingredients Moisturizing Self Tanning Lotion with Aloe Vera & Coconut for a Natural Glow Streak-Free Fake Tan (Medium)
- Price
- $34.57
- Rating
- 4.2/5
- Reviews
- 27,498
- Age
- 11y ago
Smooche Color Changing Foundation - Skin Tone Adapting Liquid Foundation for Women Self Adjusting Natural Finish Blurs Imperfections & Fine Lines SPF 15 All Skin Types 1.01 Fl Oz
- Price
- $43.13
- Rating
- 3.6/5
- Reviews
- 605
- Age
- 5mo ago
EltaMD UV Clear Face Sunscreen SPF Oil-Free Sunscreen with Zinc Oxide Dermatologist Recommended
- Price
- $41.22
- Rating
- 4.6/5
- Reviews
- 47,924
- Age
- 22y ago
LPOODDNU Press on Nails
- Price
- $7.15
- Rating
- 4.2/5
- Reviews
- 1,362
- Age
- 11mo ago
Neutrogena Ultra Sheer Dry Touch Sunscreen Lotion SPF 70 Broad Spectrum UVA UVB Protection Lightweight Water Resistant up to 80 Minutes Oil PABA Oxybenzone Free 3 fl oz
- Price
- $7.40
- Rating
- 4.5/5
- Reviews
- 39,418
- Age
- 27y ago
Trending
Shower Steamers Aromatherapy Birthday Gifts for Women - 10 Pack Gifts for Wife Mothers Daughter Sister Stress Relief & Deep Relaxation Self Care Home Spa Essential
- Price
- $7.36
- Rating
- 4.4/5
- Reviews
- 82
- Age
- 6mo ago
20 Pack Unicorn Bath Bombs for Kids Girls with Toys inside Kids Bath Bombs with Surprise Birthday Gifts for Girls Age 3 4 5 6 7 8 9 10 Years Old Bubble Bath Organic Natural Christmas Stocking Stuffers
- Price
- $24.44
- Rating
- 4.9/5
- Reviews
- 24
- Age
- 2mo ago
Bath Bombs for Kids with Surprise Toys Inside 12 Pack Natural Bubble Bath Fizzy Gift Set for Girls Boys Organic Kids Safe Handmade Birthday Christmas and Party Favor Stocking Stuffers
- Price
- $14.22
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 2mo ago
Bath Bombs 12 Pack Surprise Bath Bomb Set Colorful Fizzy Bath Time Fun Great for Gift Giving Party Favors and Home Bath Use
- Price
- $28.81
- Rating
- 3.0/5
- Reviews
- 11
- Age
- 3mo ago
20 Pack Bath Bombs with Toys Inside Bath Bombs for Kids Toddlers Girls Boys Kids Bath Bombs with Surprise Dog Cat Figures Bubble Bath Toys Bulk Stocking Stuffers Birthday Christmas Gift for Kids
- Price
- $22.98
- Rating
- 4.7/5
- Reviews
- 26
- Age
- 4mo ago
Newest
Human Braiding Hair for Boho Braids 150g 20 inch 3 Bundles Highlight Deep Water Wave Bulk Boho Curly Human Hair Bundle for Braiding 4/27 Honey Blonde No Weft Wet and Wavy braiding Hair Extensions
- Price
- $48.77
- Rating
- 1.0/5
- Reviews
- 3
- Age
- today
Mascara
- Price
- $21.88
- Rating
- 5.0/5
- Reviews
- 1
- Age
- today
Mascara (2)
- Price
- $23.15
- Rating
- 0.0/5
- Reviews
- 0
- Age
- today
Volufiline Serum - 30ml Volufiline Under Eye Area337
- Price
- $21.27
- Rating
- 3.0/5
- Reviews
- 7
- Age
- today
one-of-a-kind lip color for old women
- Price
- $10.04
- Rating
- 3.9/5
- Reviews
- 11
- Age
- today
FAQ
Questions sellers ask about Beauty & Personal Care.
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data