Under Eye Patches
PassUnder Eye Patches scores 70 out of 100, a Pass. Shoppers spend an estimated $18.5M a year here, search demand grew +0.1% this quarter, and an estimated 0.6% of orders come back.
- Flapen Score
- 70 / 100Top 1% of 10,978 Beauty & Personal Care niches · +22 vs the category median of 4870
- Market size
- $18.5M/yr15.0M searches / yr
- 90-day growth
- +0.1%search demand this quarter
- Competition
- 37%top-5 click share · 26 brands · 65 sellers
Flapen Score
Under Eye Patches against its category
The dotted line is the Beauty & Personal Care average. Past it, Under Eye Patches is stronger. Inside it, weaker.
Market
The Under Eye Patches market on Amazon at a glance
Shoppers on Amazon United States searched for Under Eye Patches 15.0M times last year and spent an estimated $18.5M. The top 5 brands take 55% of clicks. Demand peaks in Dec. Flapen scores it 70 out of 100, a Pass.
01 · Demand
An estimated 7.7% of those searches ended in a purchase.
Shoppers searched for this 15.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18.5M a year.
- Searches, last 12 months
- 15.0M
- Growth, 90 days vs prior 90
- +0.1%
- Conversion, latest week
- 7.7%
- Market size, estimated
- $18.5Ma year
- Peak month
- December2.1× the quietest month
- Top search term
- eye patches5.1M searches a year
02 · Price
A sale here is worth $15.95.
Listings sell for $15.95 on average, from $4.22 to $44.52. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 25,000 to 30,000 of them. At $15.95 that is $399K to $479K a year per listing.
- Average price
- $15.95inside the $15 to $100 sweet spot
- Price range
- $4.22–$44.52
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 25,000–30,000
- Revenue per listing a year
- $399K–$479K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #13 within Eyes. It carries 12,797 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 100%
- Out of stock, average day
- 0.9%
- Average rank
- #13in Eyes
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 12,797per listing
- Listings tracked
- 41
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Under Eye Patches products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
grace & stella Award Winning Under Eye Mask - Birthday Gifts for Women - Gel Eye Patches for Dark Circles Puffy Eyes Undereye Bags - Gifts for Mom - Vegan Self Care (24 Pairs Gold)
- Price
- $20.66
- Rating
- 4.4/5
- Reviews
- 48,048
- Age
- 10y ago
BIODANCE Collagen Peptide Eye Patches Anti Wrinkle & Smile Line Patches for Face Under Eye Mask for Fine Lines & Eye Bags Travel Essentials & Self Care Gifts for Women Korean Skin Care (60 Count)
- Price
- $20.84
- Rating
- 4.6/5
- Reviews
- 1,768
- Age
- 6mo ago
Topicals Faded Brightening Under Eye Masks | Patches to Depuff Hydrate Brighten and Cool | Reduce Dark Circles and Fine Lines | Contains Kojic Acid Caffeine and Niacinamide (Set of 6)
- Price
- $20.81
- Rating
- 4.5/5
- Reviews
- 3,987
- Age
- 3y ago
COSRX Pink Peptides Collagen Hydrogel Eye Patch for Puffy Eyes Cooling & Firming Under Eye Patches with 4-Peptide & Caffeine (60) Depuffing Gel Eye Mask Korean Skin Care
- Price
- $19.98
- Rating
- 4.4/5
- Reviews
- 4,324
- Age
- 1y ago
Abib Vegan Collagen Eye Patches for Wrinkles & Fine Line with Jericho Rose Jelly & Peptides 60 Count Korean Skin Care
- Price
- $18.76
- Rating
- 4.6/5
- Reviews
- 3,212
- Age
- 10y ago
Trending
estimated 90-day click momentum
medicube Jelly Eye Mask PDRN Pink Collagen | Hydrogel Eye Patches with PDRN Collagen NAD | Refreshing for Puffy Tired Eyes | Firming for Look of Wrinkles Fine Lines | Korean Skincare (6 Pairs)
- Price
- $9.60
- Rating
- 4.6/5
- Reviews
- 100
- Age
- 5mo ago
BIODANCE Collagen Peptide Eye Patches Anti Wrinkle & Smile Line Patches for Face Under Eye Mask for Fine Lines & Eye Bags Travel Essentials & Self Care Gifts for Women Korean Skin Care (60 Count)
- Price
- $20.84
- Rating
- 4.6/5
- Reviews
- 1,768
- Age
- 6mo ago
BIODANCE Caviar PDRN Eye Patches Nourishing Under Eye Patches for Dark Circles Depuffing Eye Mask for Puffy & Tired Eyes Travel Essentials & Self Care Gifts for Women Korean Skin Care (60 Count)
- Price
- $20.79
- Rating
- 4.6/5
- Reviews
- 909
- Age
- 6mo ago
Eakroo Under Eye Patches - 60PCS Aloe Vera Eye Patches for Puffy Eyes and Dark Circles Eye Mask Skincare Eye Patches for Women Under Eye Mask Parches Para Ojeras Reduce Wrinkles and Fine Lines
- Price
- $7.16
- Rating
- 4.4/5
- Reviews
- 444
- Age
- 2y ago
grace & stella Award Winning Under Eye Mask - Reduce Dark Circles Puffy Eyes Undereye Bags Wrinkles - Gel Under Eye Patches - Small Birthday Gifts - Vegan Cruelty-Free (Pink 6 Pairs)
- Price
- $9.68
- Rating
- 4.4/5
- Reviews
- 48,048
- Age
- 3y ago
Newest
by launch datemedicube Jelly Eye Mask PDRN Pink Collagen | Hydrogel Eye Patches with PDRN Collagen NAD | Refreshing for Puffy Tired Eyes | Firming for Look of Wrinkles Fine Lines | Korean Skincare (6 Pairs)
- Price
- $9.60
- Rating
- 4.6/5
- Reviews
- 100
- Age
- 5mo ago
BIODANCE Collagen Peptide Eye Patches Anti Wrinkle & Smile Line Patches for Face Under Eye Mask for Fine Lines & Eye Bags Travel Essentials & Self Care Gifts for Women Korean Skin Care (60 Count)
- Price
- $20.84
- Rating
- 4.6/5
- Reviews
- 1,768
- Age
- 6mo ago
BIODANCE Caviar PDRN Eye Patches Nourishing Under Eye Patches for Dark Circles Depuffing Eye Mask for Puffy & Tired Eyes Travel Essentials & Self Care Gifts for Women Korean Skin Care (60 Count)
- Price
- $20.79
- Rating
- 4.6/5
- Reviews
- 909
- Age
- 6mo ago
Beauty of Joseon Revive Under Eye Patch with Retinal and Ginseng for Puffy Eyes Fine Lines and Wrinkles Collagen Peptide Adenosine and Bakuchiol for All Skin Types 60 Sheets 30 Pairs
- Price
- $17.76
- Rating
- 4.4/5
- Reviews
- 883
- Age
- 1y ago
Abib PDRN Retinal Eye Patches for Rejuvenating & Puffy Eyes with Glow Jelly Niacinamide 60 Count Korean Skin Care
- Price
- $18.48
- Rating
- 4.6/5
- Reviews
- 1,529
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.
Brands
26 falling
Sellers
65
Est. top-5 brand share
55%
Top 20: 95%
Est. top-5 click share
37%
Top 20: 79%
Open market
41%
- grace & stella28%
- BIODANCE9%
- Topicals7%
- COSRX6%
- abib5%
- Taimand4%
Demand
Under Eye Patches search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.1×
Search terms
Top Under Eye Patches search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- eye patches5.1M/yr
- under eye patches3.6M/yr
- eye masks800K/yr
- eye patch762K/yr
- eye patches for puffy eyes and dark circles663K/yr
- grace and stella eye masks804K/yr
- eye patches for women442K/yr
- grace and stella490K/yr
- parches para ojeras198K/yr
- under eye mask365K/yr
Reviews and returns
What reviews say buyers love and hate about Under Eye Patches
We read the reviews and the return reasons for every product selling here.
“Doesnt Stay in Place”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Under Eye Patches questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data