Under Eye Patches
Under Eye Patches clears our launch bar: a $18.5M/yr market growing +0.1% this quarter with returns at 0.6%.
Flapen Score
Top 1% of 10,978 Beauty & Personal Care niches · +22 vs the category median of 48
Is Under Eye Patches profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Under Eye Patches is a $18.5M/yr Amazon United States market (15.0M searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Dec. Verdict: Launch it — 70/100.
Under Eye Patches: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +0.1% over the last 90 days and 7.7% of searches end in a purchase.
$18.5M
revenue / yr
Who owns the niche?
The top 5 brands hold 55% of demand, so 45% of the market is open.
45%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 41 products
Top Under Eye Patches products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
grace & stella Award Winning Under Eye Mask - Birthday Gifts for Women - Gel Eye Patches for Dark Circles Puffy Eyes Undereye Bags - Gifts for Mom - Vegan Self Care (24 Pairs Gold)
- Price
- $20.66
- Rating
- 4.4/5
- Reviews
- 48,048
- Age
- 10y ago
BIODANCE Collagen Peptide Eye Patches Anti Wrinkle & Smile Line Patches for Face Under Eye Mask for Fine Lines & Eye Bags Travel Essentials & Self Care Gifts for Women Korean Skin Care (60 Count)
- Price
- $20.84
- Rating
- 4.6/5
- Reviews
- 1,768
- Age
- 6mo ago
Topicals Faded Brightening Under Eye Masks | Patches to Depuff Hydrate Brighten and Cool | Reduce Dark Circles and Fine Lines | Contains Kojic Acid Caffeine and Niacinamide (Set of 6)
- Price
- $20.81
- Rating
- 4.5/5
- Reviews
- 3,987
- Age
- 3y ago
COSRX Pink Peptides Collagen Hydrogel Eye Patch for Puffy Eyes Cooling & Firming Under Eye Patches with 4-Peptide & Caffeine (60) Depuffing Gel Eye Mask Korean Skin Care
- Price
- $19.98
- Rating
- 4.4/5
- Reviews
- 4,324
- Age
- 1y ago
Abib Vegan Collagen Eye Patches for Wrinkles & Fine Line with Jericho Rose Jelly & Peptides 60 Count Korean Skin Care
- Price
- $18.76
- Rating
- 4.6/5
- Reviews
- 3,212
- Age
- 10y ago
Trending
90-day click momentum
medicube Jelly Eye Mask PDRN Pink Collagen | Hydrogel Eye Patches with PDRN Collagen NAD | Refreshing for Puffy Tired Eyes | Firming for Look of Wrinkles Fine Lines | Korean Skincare (6 Pairs)
- Price
- $9.60
- Rating
- 4.6/5
- Reviews
- 100
- Age
- 5mo ago
BIODANCE Collagen Peptide Eye Patches Anti Wrinkle & Smile Line Patches for Face Under Eye Mask for Fine Lines & Eye Bags Travel Essentials & Self Care Gifts for Women Korean Skin Care (60 Count)
- Price
- $20.84
- Rating
- 4.6/5
- Reviews
- 1,768
- Age
- 6mo ago
BIODANCE Caviar PDRN Eye Patches Nourishing Under Eye Patches for Dark Circles Depuffing Eye Mask for Puffy & Tired Eyes Travel Essentials & Self Care Gifts for Women Korean Skin Care (60 Count)
- Price
- $20.79
- Rating
- 4.6/5
- Reviews
- 909
- Age
- 6mo ago
Eakroo Under Eye Patches - 60PCS Aloe Vera Eye Patches for Puffy Eyes and Dark Circles Eye Mask Skincare Eye Patches for Women Under Eye Mask Parches Para Ojeras Reduce Wrinkles and Fine Lines
- Price
- $7.16
- Rating
- 4.4/5
- Reviews
- 444
- Age
- 2y ago
grace & stella Award Winning Under Eye Mask - Reduce Dark Circles Puffy Eyes Undereye Bags Wrinkles - Gel Under Eye Patches - Small Birthday Gifts - Vegan Cruelty-Free (Pink 6 Pairs)
- Price
- $9.68
- Rating
- 4.4/5
- Reviews
- 48,048
- Age
- 3y ago
Newest
by launch datemedicube Jelly Eye Mask PDRN Pink Collagen | Hydrogel Eye Patches with PDRN Collagen NAD | Refreshing for Puffy Tired Eyes | Firming for Look of Wrinkles Fine Lines | Korean Skincare (6 Pairs)
- Price
- $9.60
- Rating
- 4.6/5
- Reviews
- 100
- Age
- 5mo ago
BIODANCE Collagen Peptide Eye Patches Anti Wrinkle & Smile Line Patches for Face Under Eye Mask for Fine Lines & Eye Bags Travel Essentials & Self Care Gifts for Women Korean Skin Care (60 Count)
- Price
- $20.84
- Rating
- 4.6/5
- Reviews
- 1,768
- Age
- 6mo ago
BIODANCE Caviar PDRN Eye Patches Nourishing Under Eye Patches for Dark Circles Depuffing Eye Mask for Puffy & Tired Eyes Travel Essentials & Self Care Gifts for Women Korean Skin Care (60 Count)
- Price
- $20.79
- Rating
- 4.6/5
- Reviews
- 909
- Age
- 6mo ago
Beauty of Joseon Revive Under Eye Patch with Retinal and Ginseng for Puffy Eyes Fine Lines and Wrinkles Collagen Peptide Adenosine and Bakuchiol for All Skin Types 60 Sheets 30 Pairs
- Price
- $17.76
- Rating
- 4.4/5
- Reviews
- 883
- Age
- 1y ago
Abib PDRN Retinal Eye Patches for Rejuvenating & Puffy Eyes with Glow Jelly Niacinamide 60 Count Korean Skin Care
- Price
- $18.48
- Rating
- 4.6/5
- Reviews
- 1,529
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
Brands
26 falling
Sellers
65
Top-5 brand share
55%
Top 20: 95%
Top-5 click share
37%
Top 20: 79%
Open market
41%
- grace & stella28%
- BIODANCE9%
- Topicals7%
- COSRX6%
- abib5%
- Taimand4%
Under Eye Patches demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 2.1×
Top Under Eye Patches search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- eye patches5.1M/yr
- under eye patches3.6M/yr
- eye masks800K/yr
- eye patch762K/yr
- eye patches for puffy eyes and dark circles663K/yr
- grace and stella eye masks804K/yr
- eye patches for women442K/yr
- grace and stella490K/yr
- parches para ojeras198K/yr
- under eye mask365K/yr
What reviews say buyers love and hate about Under Eye Patches
What buyers mention most, as a share of all reviews.
What buyers love
65% of reviews“dries quickly”
“Great product very effective”
“They are affordable”
“My skin feels smooth”
“Easy to put on”
What buyers complain about
59% of reviews“Doesnt Stay in Place”
“No Results”
“Dried up”
“Allergic reaction”
“Not worth the price”
Under Eye Patches return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
25%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Under Eye Patches questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
