Under Eye Patches
PassUnder Eye Patches scores 70 out of 100, a Pass. Shoppers spend an estimated $18.5M a year here, search demand grew +0.1% this quarter, and an estimated 0.6% of orders come back.
- Flapen Score
- 70 / 100Top 1% of 10,978 Beauty & Personal Care niches · +22 vs the category median of 4870
- Market size
- $18.5M/yr15.0M searches / yr
- 90-day growth
- +0.1%search demand this quarter
- Competition
- 37%top-5 click share · 26 brands · 65 sellers
Flapen Score
Under Eye Patches against its category
The dotted line is the Beauty & Personal Care average. Past it, Under Eye Patches is stronger. Inside it, weaker.
Market
The Under Eye Patches market on Amazon at a glance
Shoppers on Amazon United States searched for Under Eye Patches 15.0M times last year and spent an estimated $18.5M. The top 5 brands take 55% of clicks. Demand peaks in Dec. Flapen scores it 70 out of 100, a Pass.
01 · Demand
An estimated 7.7% of those searches ended in a purchase.
Shoppers searched for this 15.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18.5M a year.
- Searches, last 12 months
- 15.0M
- Growth, 90 days vs prior 90
- +0.1%
- Conversion, latest week
- 7.7%
- Market size, estimated
- $18.5Ma year
- Peak month
- December2.1× the quietest month
- Top search term
- eye patches5.1M searches a year
02 · Price
A sale here is worth $15.95.
Listings sell for $15.95 on average, from $4.22 to $44.52. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 25,000 to 30,000 of them. At $15.95 that is $399K to $479K a year per listing.
- Average price
- $15.95inside the $15 to $100 sweet spot
- Price range
- $4.22–$44.52
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 25,000–30,000
- Revenue per listing a year
- $399K–$479K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #13 within Eyes. It carries 12,797 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 100%
- Out of stock, average day
- 0.9%
- Average rank
- #13in Eyes
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 12,797per listing
- Listings tracked
- 41
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Under Eye Patches products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
26 falling
Sellers
65
Top-5 brand share
55%
Top 20: 95%
Top-5 click share
37%
Top 20: 79%
Open market
41%
- Brand 128%
- Brand 29%
- Brand 37%
- Brand 46%
- Brand 55%
- Brand 64%
Demand
Under Eye Patches search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.1×
Search terms
Top Under Eye Patches search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- eye patches5.1M/yr
- under eye patches3.6M/yr
- eye masks800K/yr
- eye patch762K/yr
- eye patches for puffy eyes and dark circles663K/yr
- grace and stella eye masks804K/yr
- eye patches for women442K/yr
- grace and stella490K/yr
- parches para ojeras198K/yr
- under eye mask365K/yr
Reviews and returns
What reviews say buyers love and hate about Under Eye Patches
We read the reviews and the return reasons for every product selling here.
“Doesnt Stay in Place”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Under Eye Patches questions
Answered from the same tracked data.