Is under eye patches profitable to sell on Amazon United States?

The niche generates $18.5M/yr across 41 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +0.1%. Flapen's verdict: Launch it (70/100).

How competitive is the under eye patches niche?

26 brands and 65 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in under eye patches?

Top complaints mined from reviews: Grip, Functionality-Overall, Moist/Dry. The return rate is 0.6%.

When does demand for under eye patches peak?

Demand peaks in Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the under eye patches niche?

Listings span $4.22–$44.52; the average listing price is $15.95 (sweet spot $15–$100). The average incumbent carries 12,797 reviews — the moat a new listing must climb.

under eye patches

Launch it

A $18.5M/yr market growing +0.1% this quarter with returns at 0.6% — clears our launch bar.

Market size

Incredible$18.5M

$18.5M/yr · 15.0M searches

Returns

Incredible0.6%

return rate — above 6% kills the launch gate

Brand share

Great55%

top-5 brand share — no brand owns this niche

Conversion

Great7.7%

search→purchase rate — share of searches ending in a sale

Competition

Great37%

top-5 click share — an open shelf

Avg price

Great$15.95

avg listing price — sweet spot $15–$100

Price range

Good$4.22–$44.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+0.1%

90-day search growth — must beat 0% to launch

Review moat

Bad12,796.56

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, under eye patches is a $18.5M/yr Amazon United States market (15.0M searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Dec. Verdict: Launch it — 70/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 1.0M–1.0M; avg 25,000–30,000/product
Revenue / yr: $15.9M–$15.9M; units × avg price
Launch success: 100%; 5 of 5 new (360d)
Conversion rate: 7.7%
Avg BSR: #13
Page quality: 0%
Prime: 100%
Sponsored: 98%
Out of stock: 0.9%
Avg brand age: 44 months
Avg seller age: 129 days

Competition

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

26 falling

Sellers

Top-5 brand share

55%

Top 20: 95%

Top-5 click share

37%

Top 20: 79%

Open market

41%

grace & stella28%
BIODANCE9%
Topicals7%
COSRX6%
abib5%
Taimand4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.1% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.1×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 41 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

grace & stella Award Winning Under Eye Mask - Birthday Gifts for Women - Gel Eye Patches for Dark Circles Puffy Eyes Undereye Bags - Gifts for Mom - Vegan Self Care (24 Pairs Gold)

grace & stella$20.664.4★48,048 rev

BIODANCE Collagen Peptide Eye Patches Anti Wrinkle & Smile Line Patches for Face Under Eye Mask for Fine Lines & Eye Bags Travel Essentials & Self Care Gifts for Women Korean Skin Care (60 Count)

BIODANCE$20.844.6★1,768 rev

Topicals Faded Brightening Under Eye Masks | Patches to Depuff Hydrate Brighten and Cool | Reduce Dark Circles and Fine Lines | Contains Kojic Acid Caffeine and Niacinamide (Set of 6)

Topicals$20.814.5★3,987 rev

COSRX Pink Peptides Collagen Hydrogel Eye Patch for Puffy Eyes Cooling & Firming Under Eye Patches with 4-Peptide & Caffeine (60) Depuffing Gel Eye Mask Korean Skin Care

COSRX$19.984.4★4,324 rev

Abib Vegan Collagen Eye Patches for Wrinkles & Fine Line with Jericho Rose Jelly & Peptides 60 Count Korean Skin Care

abib$18.764.6★3,212 rev

Newest

by launch date

medicube Jelly Eye Mask PDRN Pink Collagen | Hydrogel Eye Patches with PDRN Collagen NAD | Refreshing for Puffy Tired Eyes | Firming for Look of Wrinkles Fine Lines | Korean Skincare (6 Pairs)

medicube$9.60100 rev

5mo ago

BIODANCE Collagen Peptide Eye Patches Anti Wrinkle & Smile Line Patches for Face Under Eye Mask for Fine Lines & Eye Bags Travel Essentials & Self Care Gifts for Women Korean Skin Care (60 Count)

BIODANCE$20.841,768 rev

6mo ago

BIODANCE Caviar PDRN Eye Patches Nourishing Under Eye Patches for Dark Circles Depuffing Eye Mask for Puffy & Tired Eyes Travel Essentials & Self Care Gifts for Women Korean Skin Care (60 Count)

BIODANCE$20.79909 rev

6mo ago

medicube Eye Patch PDRN Caffeine Collagen | Gel Eye Patches for the appearance of Dark Circles Undereye Bags | Firming Age-Defying Care with Retinol Collagen | Korean Skincare | 30 Pairs

medicube$20.28576 rev

7mo ago

firstfly 60 Pcs Avocado Eye Mask Under Eye Patches for Dark Circles and Puffiness Moisturizing Nourishing Eye Treatment Mask Improving Eye Skin Dryness Fine Lines and Wrinkles

firstfly$6.83486 rev

9mo ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry15%

“dries quickly”

Quality-Overall12%

“Great product very effective”

Value For Money10%

“They are affordable”

Soft Feel7%

“My skin feels smooth”

Ease Of Use5%

“Easy to put on”

Efficiency3%

“Improvement is promising”

Brightness/Shine/Glow3%

“Nice shimmer”

Comfort-Overall3%

“It is comfortable”

Suitability Dry Skin3%

“These really help with the dry an around the eyes”

Suitability Combination Skin3%

“Good for your face”

What buyers complain about

Grip11%

“Doesnt Stay in Place”

Functionality-Overall10%

“No Results”

Moist/Dry8%

“Dried up”

Allergies7%

“Allergic reaction”

Value For Money6%

“Not worth the price”

Adhesion/Stickiness5%

“Not sticking”

Quality-Overall4%

“Bad quality”

Symptom Reduction3%

“Didnt see much improvement”

Thickness3%

“Too thick”

Skin Health3%

“Skin needs cleaned up after use”

Top return reasons

Functionality-Overall14%

Adhesion/Stickiness11%

Advertised Vs Actual Product10%

Size-Overall9%

Value For Money8%

Moist/Dry8%

Leak-Proof5%

Smell4%

Defective Material/Parts3%

Grip3%

Common questions

Is under eye patches profitable to sell on Amazon United States?: The niche generates $18.5M/yr across 41 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +0.1%. Flapen's verdict: Launch it (70/100).
How competitive is the under eye patches niche?: 26 brands and 65 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in under eye patches?: Top complaints mined from reviews: Grip, Functionality-Overall, Moist/Dry. The return rate is 0.6%.
When does demand for under eye patches peak?: Demand peaks in Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the under eye patches niche?: Listings span $4.22–$44.52; the average listing price is $15.95 (sweet spot $15–$100). The average incumbent carries 12,797 reviews — the moat a new listing must climb.

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under eye patches

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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