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Home & Kitchen

$6.2B/yr of tracked demand across 11,250 niches on Amazon United States (median 90-day growth -0.5%) — led by patriotic wreath at 84/100.

#4 of 20 tracked United States categories · 9% of the tracked market

Niches tracked

11,250

Data through 2026-07-26

Market / yr

$6.2B

across tracked niches

Median growth (90d)

-0.5%

search volume vs the prior quarter

Launch-ready

319

niches that clear our launch bar

319 of 11250 tracked niches clear our launch bar.

Where the money is

Yearly tracked market size by niche

+72 too small to tile at tap-target size — every entry is listed below the map

Top 100 of 250 niches by market size shown

Top picks

The strongest niches we track in Home & Kitchen
79
Worth a look

4th of july garland

Shows demand growing +469.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market/yr
$312K
Growth 90d
+469.9%
Top-5 clicks
14%
Rating
4.5★
Read the full verdict →

Opportunity map

Each bubble is one niche — 90-day growth against how locked the shelf is; bubble size tracks market size, color grades the verdict. Click a bubble to open its verdict.
-50%0%+50%+100%+150%0%25%50%75%100% Top-5 click share — right = concentrated Growth 90d patriotic wreath4th of july garland
Launch it Worth a look Skip it

Demand & seasonality

Weekly Amazon search volume, last 108 weeks — median niche search growth of -0.5% over the last 90 days.
200.0M150.0MSpike '24Holiday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Latest week hidden while niches are still reporting it.

Movers — rising vs cooling niches by 90-day growth

Rising

#NameGrowth (90d)
1↑>1,000%
2
breezamax

$834K/yr

↑>1,000%
3↑831.8%
5↑628.8%

Cooling

#NameGrowth (90d)
1↓99.0%
3↓98.6%
4↓98.3%
5↓97.9%

Niches

11250 tracked
#NicheVerdictScoreMarket/yr90dTop 5RatingPrice
1patriotic wreath

Demand growing +497.9% this quarter

Launch it
84
$936K+497.9%32%4.0★$28.46
2graduation party decorations 2023

A $6.5M/yr market

Launch it
79
$6.5M+143.1%17%4.6★$13.46
34th of july garland

A failed launch gate (market size, growth, or returns) keeps it on the watch list

Worth a look
79
$312K+469.9%14%4.5★$14.45
4portable air conditioners

A $94.3M/yr market

Launch it
78
$94.3M+218.6%15%3.8★$216.12
5beach towel

A $10.8M/yr market

Launch it
78
$10.8M+126.2%30%4.3★$26.70
6swamp cooler

Beatable incumbent ratings (3.3★)

Launch it
78
$6.8M+247.7%25%3.3★$138.01
7portable ac for car

Beatable incumbent ratings (3.0★)

Launch it
78
$1.4M+273.6%22%3.0★$74.45
8car ac

Demand growing +310.4% this quarter

Launch it
77
$1.3M+310.4%24%3.0★$42.81
94th of july glow sticks

A failed launch gate (market size, growth, or returns) keeps it on the watch list

Worth a look
77
$286K>1,000%22%4.3★$17.69
10lg portable air conditioner

Demand growing +272.4% this quarter

Launch it
76
$5.6M+272.4%13%3.7★$263.21