California King Mattress
MaybeShoppers spend an estimated $4.6M a year here. But prices span $65.76–$835.41, mostly outside the sweet spot, so California King Mattress is a Maybe.
- Flapen Score
- 61 / 100Top 8% of 11,240 Home & Kitchen niches · +12 vs the category median of 4961
- Market size
- $4.6M/yr1.6M searches / yr
- 90-day growth
- -9.7%search demand this quarter
- Competition
- 22%top-5 click share · 32 brands · 37 sellers
Flapen Score
California King Mattress against its category
The dotted line is the Home & Kitchen average. Past it, California King Mattress is stronger. Inside it, weaker.
Market
The California King Mattress market on Amazon at a glance
Shoppers on Amazon United States searched for California King Mattress 1.6M times last year and spent an estimated $4.6M. The top 5 brands take 49% of clicks. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.6M a year.
- Searches, last 12 months
- 1.6M
- Growth, 90 days vs prior 90
- -9.7%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $4.6Ma year
- Peak month
- March1.3× the quietest month
- Top search term
- california king mattress1.0M searches a year
02 · Price
A sale here is worth $357.85.
Listings sell for $357.85 on average, from $65.76 to $835.41. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $357.85 that is $36K to $89K a year per listing.
- Average price
- $357.85above the $15 to $100 sweet spot
- Price range
- $65.76–$835.41
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $36K–$89K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 56.4% of listings are out of stock. The average listing ranks #277 within Mattresses & Box Springs. It carries 3,224 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 79%
- Out of stock, average day
- 56.4%
- Average rank
- #277in Mattresses & Box Springs
- Average rating
- 4.28 starsAmazon United States average 4.42 stars
- Average reviews
- 3,224per listing
- Listings tracked
- 77
04 · Newcomers
38 of last year's 57 launches cleared the first-year sales bar.
57 products launched here in the last 12 months. 38 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 57
- Successful launches
- 38Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top California King Mattress products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 22% of clicks. An open shelf where new products get seen.
Brands
32 rising
Sellers
37
Top-5 brand share
49%
Top 20: 92%
Top-5 click share
22%
Top 20: 58%
Open market
45%
- Brand 114%
- Brand 211%
- Brand 39%
- Brand 48%
- Brand 57%
- Brand 65%
Demand
California King Mattress search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top California King Mattress search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- california king mattress1.0M/yr
- cal king mattress194K/yr
- cali king mattress69K/yr
- california king66K/yr
- california king size mattress41K/yr
- california king memory foam mattress26K/yr
- california king mattress 14 inch21K/yr
- mattress california king28K/yr
- california king hybrid mattress13K/yr
- california king mattress firm18K/yr
Reviews and returns
What reviews say buyers love and hate about California King Mattress
We read the reviews and the return reasons for every product selling here.
“Just a hard mattress”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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FAQ
Common California King Mattress questions
Answered from the same tracked data.