fall candles
Worth a lookShows demand growing +155.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+155.9%90-day search growth — must beat 0% to launch
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$18.11avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Brand share
Great58%top-5 brand share — no brand owns this niche
Review moat
Good626.21avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$620K$620K/yr · 1.1M searches
Price range
Good$6.16–$30.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, fall candles is a $620K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 75/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
fall candles market data
- Units sold / yr
- 60K–80K
- avg 750–1,000/product
- Revenue / yr
- $1.1M–$1.4M
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #1,244
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 69%
- Out of stock
- 19.9%
- Avg brand age
- 42 months
- Avg seller age
- 145 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
28 falling
Sellers
72
Top-5 brand share
58%
Top 20: 92%
Top-5 click share
36%
Top 20: 72%
Open market
38%
- Yankee Candle27%
- Village Candle12%
- AOOVOO10%
- Putart4%
- CANDLE-LITE4%
- CJVIUS4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +155.9% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 79.1×
Top fall candles search terms
- pumpkin candle311K/yr
- fall candle301K/yr
- pumpkin spice candle146K/yr
- pumpkin candles78K/yr
- autumn candles22K/yr
- spiced pumpkin5K/yr
- autumn candle25K/yr
- pumpkin spice candles18K/yr
- fall candles clearance63K/yr
- candles fall21K/yr
Top fall candles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yankee Candle Spiced Pumpkin Fall Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable
Yankee Candle$16.014.4★1,420 rev
Village Candle Spiced Pumpkin Large Apothecary Jar Scented Candle 21.25 oz.
Village Candle$18.184.5★4,845 rev
Scented Candles for Home 2 Pack Wood Wick Pumpkin Spice Scented Candles 22.6 oz Natural Soy Wax Candles with Gift Box Long Lasting Candles for Home Decor Gifts for Women
CJVIUS$20.214.0★28 rev
Pumpkin Spice Candle; 9.7 oz: 55 Hrs Burn Time Soy Wax Orange Frosted Jar with Crackling Wooden Wick & Luxury Gift Box: Pumpkin Spice Scented Candle by Spotless Candles
Spotless Leopard$15.384.3★583 rev
Fall Decorations for Home - Fall Candles Gifts for Women Natural Soy Wax Pumpkin Spice Scented Candles
Lihome$10.744.3★188 rev
Newest
by launch date
AOOVOO 6 Pack Fall Candles Set - 42oz Autumn Candle Gift for Home Scented
AOOVOO$30.8840 rev
AOOVOO Fall Candles Set - 4 Pack Candles for Home Scented 28 oz Natural Soy Wax 200 Hour Long Lasting Autumn Gifts Set for Women Men Fall Fragrance of Pumpkin/Apple Cinnamon/Clove/Wheat Vanilla
AOOVOO$26.31653 rev
AOOVOO Fall Scented Candles - 6 PC Soy Candle 42 oz
AOOVOO$30.9571 rev
Scented Candles for Home 2 Pack Wood Wick Pumpkin Spice Scented Candles 22.6 oz Natural Soy Wax Candles with Gift Box Long Lasting Candles for Home Decor Gifts for Women
CJVIUS$20.2128 rev
LumiSpace Pumpkin Spice Soy Wax Candle Fall Seasonal Decor 50+ Hours Burn Time Halloween & Thanksgiving Gift Eco-Friendly
LumiSpace$10.764 rev
Trending
90-day click momentumAOOVOO Fall Candles Set - 4 Pack Candles for Home Scented 28 oz Natural Soy Wax 200 Hour Long Lasting Autumn Gifts Set for Women Men Fall Fragrance of Pumpkin/Apple Cinnamon/Clove/Wheat Vanilla
AOOVOO$26.314.5★
AOOVOO Pumpkin Spice Candles - 9 oz Scented Candles Aromatherapy Candle Soy Candle for Home Scented
AOOVOO$10.223.6★
AOOVOO Fall Scented Candles - 6 PC Soy Candle 42 oz
AOOVOO$30.954.4★
AOOVOO 6 Pack Fall Candles Set - 42oz Autumn Candle Gift for Home Scented
AOOVOO$30.884.4★
LumiSpace Pumpkin Spice Soy Wax Candle Fall Seasonal Decor 50+ Hours Burn Time Halloween & Thanksgiving Gift Eco-Friendly
LumiSpace$10.765.0★
What buyers say about fall candles
What buyers praise and complain about, mined from review topics.What buyers love
“Cozy Fragrance”
“the light is more than sufficient to set the mood”
“Great quality candle with long burn time”
“Good value”
“Great gift”
“Long-lasting candle”
“as advertised”
“Color is beautiful”
“Size is great”
“Very strong”
What buyers complain about
“The fragrance is just barely noticeable”
“Not the best purchase”
“Not a good value for the cost”
“Candle is bigger than it looks in the picture”
“Doesn't give off a ton of heat”
“Waste of Money”
“the wood wick broke”
“just doesnt last long”
“I didnt feel comfortable leaving it burning for very long because it didnt seem to burn cleanly or safely”
“The price is high for a simple little candle that doesnt smell as advertised”
Top return reasons
Common questions
- Is fall candles profitable to sell on Amazon United States?
- The niche generates $620K/yr across 42 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is +155.9%. Flapen's verdict: Worth a look (75/100).
- How competitive is the fall candles niche?
- 28 brands and 72 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in fall candles?
- Top complaints mined from reviews: Smell, Quality-Overall, Value For Money. The return rate is 0.9%.
- When does demand for fall candles peak?
- Demand peaks in Aug–Sep–Oct; the busiest month runs 79.1× the quietest.
- What does it cost to enter the fall candles niche?
- Listings span $6.16–$30.95; the average listing price is $18.11 (sweet spot $15–$100). The average incumbent carries 626 reviews — the moat a new listing must climb.