Fall Candles
PassFall Candles scores 75 out of 100, a Pass. Shoppers spend an estimated $620K a year here, search demand grew +155.9% this quarter, and an estimated 0.9% of orders come back.
- Flapen Score
- 75 / 100Top 1% of 11,240 Home & Kitchen niches · +26 vs the category median of 4975
- Market size
- $620K/yr1.1M searches / yr
- 90-day growth
- +155.9%search demand this quarter
- Competition
- 36%top-5 click share · 28 brands · 72 sellers
Flapen Score
Fall Candles against its category
The dotted line is the Home & Kitchen average. Past it, Fall Candles is stronger. Inside it, weaker.
Market
The Fall Candles market on Amazon at a glance
Shoppers on Amazon United States searched for Fall Candles 1.1M times last year and spent an estimated $620K. The top 5 brands take 58% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 75 out of 100, a Pass.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +155.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $620K a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- +155.9%
- Conversion, latest week
- 3.0%
- Market size, estimated
- $620Ka year
- Peak month
- September79.1× the quietest month
- Top search term
- pumpkin candle311K searches a year
02 · Price
A sale here is worth $18.11.
Listings sell for $18.11 on average, from $6.16 to $30.95. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At $18.11 that is $14K to $18K a year per listing.
- Average price
- $18.11inside the $15 to $100 sweet spot
- Price range
- $6.16–$30.95
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $14K–$18K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.9% of listings are out of stock. The average listing ranks #1,244 within Candles. It carries 626 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 100%
- Out of stock, average day
- 19.9%
- Average rank
- #1,244in Candles
- Average rating
- 4.35 starsAmazon United States average 4.42 stars
- Average reviews
- 626per listing
- Listings tracked
- 42
04 · Newcomers
1 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Fall Candles products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
28 falling
Sellers
72
Top-5 brand share
58%
Top 20: 92%
Top-5 click share
36%
Top 20: 72%
Open market
38%
- Brand 127%
- Brand 212%
- Brand 310%
- Brand 44%
- Brand 54%
- Brand 64%
Demand
Fall Candles search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 79.1×
Search terms
Top Fall Candles search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pumpkin candle311K/yr
- fall candle301K/yr
- pumpkin spice candle146K/yr
- pumpkin candles78K/yr
- autumn candles22K/yr
- spiced pumpkin5K/yr
- autumn candle25K/yr
- pumpkin spice candles18K/yr
- fall candles clearance63K/yr
- candles fall21K/yr
Reviews and returns
What reviews say buyers love and hate about Fall Candles
We read the reviews and the return reasons for every product selling here.
“The fragrance is just barely noticeable”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fall Candles questions
Answered from the same tracked data.