Fall Candles
Fall Candles shows demand growing +155.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 1% of 11,240 Home & Kitchen niches · +26 vs the category median of 49
Is Fall Candles profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Fall Candles is a $620K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 75/100.
Fall Candles: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +155.9% over the last 90 days and 3.0% of searches end in a purchase.
$620K
revenue / yr
Who owns the niche?
The top 5 brands hold 58% of demand, so 42% of the market is open.
42%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 42 products
Top Fall Candles products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Yankee Candle Spiced Pumpkin Fall Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable
- Price
- $16.01
- Rating
- 4.4/5
- Reviews
- 1,420
- Age
- 1y ago
Village Candle Spiced Pumpkin Large Apothecary Jar Scented Candle 21.25 oz.
- Price
- $18.18
- Rating
- 4.5/5
- Reviews
- 4,845
- Age
- 16y ago
Scented Candles for Home 2 Pack Wood Wick Pumpkin Spice Scented Candles 22.6 oz Natural Soy Wax Candles with Gift Box Long Lasting Candles for Home Decor Gifts for Women
- Price
- $20.21
- Rating
- 4.0/5
- Reviews
- 28
- Age
- 11mo ago
Pumpkin Spice Candle; 9.7 oz: 55 Hrs Burn Time Soy Wax Orange Frosted Jar with Crackling Wooden Wick & Luxury Gift Box: Pumpkin Spice Scented Candle by Spotless Candles
- Price
- $15.38
- Rating
- 4.3/5
- Reviews
- 583
- Age
- 2y ago
Fall Decorations for Home - Fall Candles Gifts for Women Natural Soy Wax Pumpkin Spice Scented Candles
- Price
- $10.74
- Rating
- 4.3/5
- Reviews
- 188
- Age
- 3y ago
Trending
90-day click momentum
AOOVOO Fall Candles Set - 4 Pack Candles for Home Scented 28 oz Natural Soy Wax 200 Hour Long Lasting Autumn Gifts Set for Women Men Fall Fragrance of Pumpkin/Apple Cinnamon/Clove/Wheat Vanilla
- Price
- $26.31
- Rating
- 4.5/5
- Reviews
- 653
- Age
- 4mo ago
AOOVOO Pumpkin Spice Candles - 9 oz Scented Candles Aromatherapy Candle Soy Candle for Home Scented
- Price
- $10.22
- Rating
- 3.6/5
- Reviews
- 11
- Age
- 2y ago
AOOVOO Fall Scented Candles - 6 PC Soy Candle 42 oz
- Price
- $30.95
- Rating
- 4.4/5
- Reviews
- 71
- Age
- 4mo ago
AOOVOO 6 Pack Fall Candles Set - 42oz Autumn Candle Gift for Home Scented
- Price
- $30.88
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 4mo ago
LumiSpace Pumpkin Spice Soy Wax Candle Fall Seasonal Decor 50+ Hours Burn Time Halloween & Thanksgiving Gift Eco-Friendly
- Price
- $10.76
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago
Newest
by launch dateAOOVOO 6 Pack Fall Candles Set - 42oz Autumn Candle Gift for Home Scented
- Price
- $30.88
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 4mo ago
AOOVOO Fall Candles Set - 4 Pack Candles for Home Scented 28 oz Natural Soy Wax 200 Hour Long Lasting Autumn Gifts Set for Women Men Fall Fragrance of Pumpkin/Apple Cinnamon/Clove/Wheat Vanilla
- Price
- $26.31
- Rating
- 4.5/5
- Reviews
- 653
- Age
- 4mo ago
AOOVOO Fall Scented Candles - 6 PC Soy Candle 42 oz
- Price
- $30.95
- Rating
- 4.4/5
- Reviews
- 71
- Age
- 4mo ago
Scented Candles for Home 2 Pack Wood Wick Pumpkin Spice Scented Candles 22.6 oz Natural Soy Wax Candles with Gift Box Long Lasting Candles for Home Decor Gifts for Women
- Price
- $20.21
- Rating
- 4.0/5
- Reviews
- 28
- Age
- 11mo ago
LumiSpace Pumpkin Spice Soy Wax Candle Fall Seasonal Decor 50+ Hours Burn Time Halloween & Thanksgiving Gift Eco-Friendly
- Price
- $10.76
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
Brands
28 falling
Sellers
72
Top-5 brand share
58%
Top 20: 92%
Top-5 click share
36%
Top 20: 72%
Open market
38%
- Yankee Candle27%
- Village Candle12%
- AOOVOO10%
- Putart4%
- CANDLE-LITE4%
- CJVIUS4%
Fall Candles demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 79.1×
Top Fall Candles search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- pumpkin candle311K/yr
- fall candle301K/yr
- pumpkin spice candle146K/yr
- pumpkin candles78K/yr
- autumn candles22K/yr
- spiced pumpkin5K/yr
- autumn candle25K/yr
- pumpkin spice candles18K/yr
- fall candles clearance63K/yr
- candles fall21K/yr
What reviews say buyers love and hate about Fall Candles
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“Cozy Fragrance”
“the light is more than sufficient to set the mood”
“Great quality candle with long burn time”
“Good value”
“Great gift”
What buyers complain about
87% of reviews“The fragrance is just barely noticeable”
“Not the best purchase”
“Not a good value for the cost”
“Candle is bigger than it looks in the picture”
“Doesn't give off a ton of heat”
Fall Candles return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
13%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Fall Candles questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
