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4th of July Party Supplies

4th of July Party Supplies shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

75
Worth a look

Top 1% of 11,240 Home & Kitchen niches · +26 vs the category median of 49

Market size 45Growth 100Conversion 53Competition 96Returns 96Price range 71Avg price 72Brand share 97Review moat 62Quality gap 45
This niche Category average · 11,240 niches

Is 4th of July Party Supplies profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 4th of July Party Supplies is a $240K/yr Amazon United States market (381K searches/yr). The top 5 brands hold 27% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 75/100.

4th of July Party Supplies: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved >1,000% over the last 90 days and 4.3% of searches end in a purchase.

$240K

revenue / yr

Units sold / yr13K
Search volume / yr>1,000%381K
Conversion rate4.3%
Avg price$14.58

Who owns the niche?

The top 5 brands hold 27% of demand, so 73% of the market is open.

73%

open market share

Brands · sellers97 · 139
Top-5 product click share16%
Open market73%
Avg brand age21 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 128 products

Sponsored placement97%
New entrants (1y)42· 31 succeeded
Avg rating4.5★
Avg reviews1,019

Top 4th of July Party Supplies products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.

$0$5K$10K$14K$19K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

97 falling

Sellers

139

Top-5 brand share

27%

Top 20: 55%

Top-5 click share

16%

Top 20: 43%

Open market

70%

  • OHOME8%
  • Childom6%
  • Gatherfun5%
  • Socutebabe5%
  • ZATAYE3%
  • MGparty3%

4th of July Party Supplies demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume381KCVR4.3%Products128Brands97Top 5 Brands27%OOS Rate6.7%Rating4.5★Reviews1,019Avg BSR#3,359
100K60KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 50.7×

Top 4th of July Party Supplies search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 4th of july party supplies102K/yr
  • 4th of july party decorations74K/yr
  • fourth of july party supplies29K/yr
  • 4th of july for kids22K/yr
  • patriotic party supplies29K/yr
  • kids 4th of july21K/yr
  • fourth of july party decorations21K/yr
  • 4th of july party decor17K/yr
  • patriotic party decorations19K/yr
  • july 4th party supplies13K/yr

What reviews say buyers love and hate about 4th of July Party Supplies

What buyers mention most, as a share of all reviews.

What buyers love

68% of reviews
Quality-Overall15%

They are good quality cups

Color11%

Bright and colorful

Value For Money10%

Great deal

Advertised Vs Actual Product6%

Just as advertised

Size-Overall5%

Good size

What buyers complain about

58% of reviews
Size-Overall15%

Smaller than expected

Quality-Overall11%

These are not meant to be high-end quality

Color5%

Coloring is off

Advertised Vs Actual Product5%

False advertising

Thickness4%

not as thick as I like them to be

4th of July Party Supplies return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

51%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
30%
2Material Quality
11%
3Quality-Overall
10%
4Value For Money
8%
5Advertised Vs Actual Product
7%

Common 4th of July Party Supplies questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 4th of July Party Supplies 75/100 on Amazon United States — Worth a look. The niche generates $240K/yr across 128 tracked products. 31 of 42 products launched in the last 360 days are still selling. Search demand moved >1,000% over the last 90 days.
Search demand for 4th of July Party Supplies on Amazon United States peaks in May–Jun–Jul, where the busiest month runs 50.7× the quietest.