4th of july party supplies
Worth a lookShows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Brand share
Incredible27%top-5 brand share — no brand owns this niche
Competition
Incredible16%top-5 click share — an open shelf
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Good$14.58avg listing price — sweet spot $15–$100
Price range
Good$5.06–$39.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,019.09avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Market size
Okay$240K$240K/yr · 381K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, 4th of july party supplies is a $240K/yr Amazon United States market (381K searches/yr). The top 5 brands hold 27% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 75/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
4th of july party supplies market data
- Units sold / yr
- 10K–13K
- avg 0–100/product
- Revenue / yr
- $146K–$182K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #3,359
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 6.7%
- Avg brand age
- 21 months
- Avg seller age
- 169 days
Competition & brand share
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.Brands
97 falling
Sellers
139
Top-5 brand share
27%
Top 20: 55%
Top-5 click share
16%
Top 20: 43%
Open market
70%
- OHOME8%
- Childom6%
- Gatherfun5%
- Socutebabe5%
- ZATAYE3%
- MGparty3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — >1,000% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 50.7×
Top 4th of july party supplies search terms
- 4th of july party supplies102K/yr
- 4th of july party decorations74K/yr
- fourth of july party supplies29K/yr
- 4th of july for kids22K/yr
- patriotic party supplies29K/yr
- kids 4th of july21K/yr
- fourth of july party decorations21K/yr
- 4th of july party decor17K/yr
- patriotic party decorations19K/yr
- july 4th party supplies13K/yr
Top 4th of july party supplies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Socutebabe Toddler 4th Of July Outfit Baby Girl USA T-Shirt And Tulle Skirts Little Girls Dress Fourth Of July Clothess (USA Stars Blue 3-4T)
Socutebabe$16.574.6★147 rev
ZATAYE 2 Pack Blue Silver Red Foil Curtain Streamer Decorations
ZATAYE$7.164.6★4,989 rev
4th of July Party Supplies Set Patriotic Theme Kit for Independence & Election Day Decorations Includes Plates Napkins Cups Banner Tablecloth -Patriotic & 4th of July Party Decorations-24 Guests
Gatherfun$23.754.8★640 rev
MGparty 4th of July Accessories 138Pcs Patriotic Party Favors Supplies Set Fourth of July Decorations Independence Day Celebrations Memorial Day Decor Classroom Prizes for kids
MGparty$23.034.4★126 rev
Hefty Party On Disposable Plastic Party Cups 76 Count 16 Oz Cups in Assorted Patriotic Colors and 18 Oz Clear Cups with Festive Firework Print for Summer Entertaining
Hefty$9.734.8★36,158 rev
Newest
by launch date
123PCS Patriotic Party Supplies Set Serve 24 Guests American
Liato$11.7323 rev
4th of July Party Supplies 115pcs 4th of July Plates and Napkins-Serve 24 Including USA 250th Anniversary Banner Balloons Tablecloth for America 250 Party Patriotic Independence Day Decorations
Miucat$16.70173 rev
BKYVFDP 4th of July Party Supplies USA 250th Anniversary Patriotic Party Kit Include Plates Balloons Banner Tablecloth Cake Topper Napkins Cups Tableware Serves 24
BKYVFDP$23.2426 rev
Hefty Party On Disposable Plastic Party Cups 76 Count 16 Oz Cups in Assorted Patriotic Colors and 18 Oz Clear Cups with Festive Firework Print for Summer Entertaining
Hefty$9.7336,158 rev
30 Pack Red White Blue Star Food Trays Disposable Paper Serving Containers Boats for Popcorn Snacks Food Trucks 4th of July Memorial Day BBQs Patriotic Parties Picnics Summer Party Supplies
Merriva$13.1022 rev
Trending
90-day click momentum4th of July Party Supplies 115pcs 4th of July Plates and Napkins-Serve 24 Including USA 250th Anniversary Banner Balloons Tablecloth for America 250 Party Patriotic Independence Day Decorations
Miucat$16.704.6★
Hefty Party On Disposable Plastic Party Cups 76 Count 16 Oz Cups in Assorted Patriotic Colors and 18 Oz Clear Cups with Festive Firework Print for Summer Entertaining
Hefty$9.734.8★
Socutebabe Toddler 4th Of July Outfit Baby Girl USA T-Shirt And Tulle Skirts Little Girls Dress Fourth Of July Clothess (USA Stars Blue 3-4T)
Socutebabe$16.574.6★
123PCS Patriotic Party Supplies Set Serve 24 Guests American
Liato$11.734.4★
Sineeko Kids Red White and Blue Shirt Patriotic 4th of July USA Flag Star T-Shirt for Boys and Girls Memorial Day Independence Day Tops 6Y
Sineeko$13.504.5★
What buyers say about 4th of july party supplies
What buyers praise and complain about, mined from review topics.What buyers love
“They are good quality cups”
“Bright and colorful”
“Great deal”
“Just as advertised”
“Good size”
“Easy to hang”
“Love the sparkles”
“Cute designs”
“They look to be made of durable material”
“Very sturdy and beautiful cups”
What buyers complain about
“Smaller than expected”
“These are not meant to be high-end quality”
“Coloring is off”
“False advertising”
“not as thick as I like them to be”
“I feel like the price is a bit steep for such a small amount”
“So very thin material”
“Not very sturdy as described”
“Broken”
“Mediocre adhesion”
Top return reasons
Common questions
- Is 4th of july party supplies profitable to sell on Amazon United States?
- The niche generates $240K/yr across 128 tracked products. 31 of 42 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (75/100).
- How competitive is the 4th of july party supplies niche?
- 97 brands and 139 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 27% of demand.
- What do buyers complain about in 4th of july party supplies?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 0.7%.
- When does demand for 4th of july party supplies peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 50.7× the quietest.
- What does it cost to enter the 4th of july party supplies niche?
- Listings span $5.06–$39.22; the average listing price is $14.58 (sweet spot $15–$100). The average incumbent carries 1,019 reviews — the moat a new listing must climb.