squirrel repellent
Launch itA $2.3M/yr market growing +140.5% this quarter with returns at 0.8% — clears our launch bar.
Quality gap
Incredible3.4★avg incumbent rating — lower means beatable quality
Growth
Incredible+140.5%90-day search growth — must beat 0% to launch
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Market size
Incredible$2.3M$2.3M/yr · 1.5M searches
Avg price
Incredible$26.86avg listing price — sweet spot $15–$100
Brand share
Great41%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Price range
Great$11.05–$50.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,029.09avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, squirrel repellent is a $2.3M/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Apr–May–Jun. Verdict: Launch it — 88/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
squirrel repellent market data
- Units sold / yr
- 100K–125K
- avg 2,000–2,500/product
- Revenue / yr
- $2.7M–$3.4M
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #427
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 97%
- Out of stock
- 18.4%
- Avg brand age
- 40 months
- Avg seller age
- 158 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
45 rising
Sellers
83
Top-5 brand share
41%
Top 20: 79%
Top-5 click share
28%
Top 20: 63%
Open market
54%
- Bonide11%
- Messinas10%
- Mighty Mint7%
- IMUSTGARDEN7%
- NatureStop6%
- ROTIAH5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +140.5% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 3.8×
Top squirrel repellent search terms
- squirrel repellent830K/yr
- squirrel repellent outdoor153K/yr
- squirrel deterrent134K/yr
- chipmunk repellent outdoor61K/yr
- chipmunk repellent75K/yr
- squirrel repellent spray30K/yr
- squirrel deterrent for garden17K/yr
- squirrel stopper25K/yr
- squirrel scarer15K/yr
- squirrel repellent for garden12K/yr
Top squirrel repellent products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Squirrel Stopper Repellent Spray - Chipmunk & Squirrel Deterrent for Bird Feeders Garden & Homes - Weather-Resistant Formula - Scent Taste & Touch Barrier - Safe Around Kids & Pets - 1 Gallon
Messinas$21.573.0★4,121 rev
Bonide Repels-All Animal Repellent Granules 3 lbs. Ready-to-Use Deer & Rabbit Repellent Deter Pests from Lawn & Garden
Bonide$14.173.6★16,489 rev
Pest Rodent Repellent 24 Pack Peppermint Oil Repellent for Mouse Rats Spider Roach Ant Squirrel Pest Control Indoor & Outdoor Natural Mice Deterrent Replace Trap Poisoning Family & Pet Safe Green
ROTIAH$24.064.2★1,444 rev
AWISH Solar Ultrasonic Animal Repeller Outdoor Motion Sensor 2 Pack
AWISH$37.194.2★70 rev
Mighty Mint Peppermint Oil Rodent Repellent Spray with Microfiber Cloth Natural Indoor & Outdoor Control for Mice and Rats Plant-Based Extra-Strong Formula - 1 Gallon (128 oz)
Mighty Mint$35.614.2★38,224 rev
Newest
by launch date
12 Pack Squirrel Repellent Balls-Squirrel &Chipmunk Repellent Outdoor Keep Squirrels Out of Plants Squirrel Deterrent for Bird Feeders Attics Cars&Gardens Outdoor & Indoor Use Plant-Based
Kufonsung$26.9420 rev
Squirrel Repellent for Attic Chipmunk Repellent Outdoor & Garden 12-Pack
Atindirey$26.9671 rev
Squirrel Repellent Outdoor Chipmunks Repellent for Outdoor & Indoor
Fnaialonj$26.9742 rev
Pest Rodent Repellent 24 Pack Peppermint Oil Repellent for Mouse Rats Spider Roach Ant Squirrel Pest Control Indoor & Outdoor Natural Mice Deterrent Replace Trap Poisoning Family & Pet Safe Green
ROTIAH$24.061,444 rev
AUDQQM Squirrel Repellent Chipmunk Repellent for Garden Outdoor Squirrel Deterrent Keep Squirrel & Chipmunk Away Squirrels Repellant Easy to Place for Yard Attic & Bird Feeders- 8 Count
AUDQQM$29.2452 rev
Trending
90-day click momentumSquirrel Repellent for Attic Chipmunk Repellent Outdoor & Garden 12-Pack
Atindirey$26.962.0★
Mouse Rodent Repellent 24 Pack Peppermint Lemon Oil Mice Repellent for Squirrel Rats Spider Pests Natural Deterrent for Kitchen Warehouse Car Indoor Outdoor Safe for Pets Family
Nihasker$23.754.2★
Squirrel Repellent Outdoor Chipmunks Repellent for Outdoor & Indoor
Fnaialonj$26.972.0★
AUDQQM Squirrel Repellent Outdoor Chipmunk Repellent Keep Squirrels Away from Garden Yard and Potted Plants Chipmunk Deterrent Indoor Squirrel Deterrent for Attic Family & Pet Safe 8 Pouches
AUDQQM$28.783.7★
AUDQQM Squirrel Repellent Chipmunk Repellent for Garden Outdoor Squirrel Deterrent Keep Squirrel & Chipmunk Away Squirrels Repellant Easy to Place for Yard Attic & Bird Feeders- 8 Count
AUDQQM$29.243.4★
What buyers say about squirrel repellent
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent repellent”
“Amazing Smell”
“easy to handle”
“The build quality is solid”
“Worth every penny”
“It Does What It Says”
“Easy setup”
“well-built”
“Easy to use and no mess”
“Safe for my cats”
What buyers complain about
“DOESN'T WORK”
“Did not repel”
“Smells strong”
“Expensive,”
“Cheap spray bottle”
“died in 2 days”
“FALSE ADVERTISING”
“Absolute garbage”
“Small bottle”
“sprayer leaks”
Top return reasons
Common questions
- Is squirrel repellent profitable to sell on Amazon United States?
- The niche generates $2.3M/yr across 67 tracked products. 23 of 44 products launched in the last 360 days are still selling. 90-day search growth is +140.5%. Flapen's verdict: Launch it (88/100).
- How competitive is the squirrel repellent niche?
- 45 brands and 83 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 41% of demand.
- What do buyers complain about in squirrel repellent?
- Top complaints mined from reviews: Functionality-Overall, Pest/Insect Control, Smell. The return rate is 0.8%.
- When does demand for squirrel repellent peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 3.8× the quietest.
- What does it cost to enter the squirrel repellent niche?
- Listings span $11.05–$50.68; the average listing price is $26.86 (sweet spot $15–$100). The average incumbent carries 4,029 reviews — the moat a new listing must climb.