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mole repellent for lawns

Launch it

A $3.6M/yr market growing +155.2% this quarter with returns at 0.6% — clears our launch bar.

Market size 96Growth 96Conversion 82Competition 70Returns 97Price range 93Avg price 95Brand share 79Review moat 55Quality gap 100

Quality gap

Incredible3.5★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Market size

Incredible$3.6M

$3.6M/yr · 1.1M searches

Growth

Incredible+155.2%

90-day search growth — must beat 0% to launch

Avg price

Incredible$36.66

avg listing price — sweet spot $15–$100

Price range

Great$13.27–$86.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.8%

search→purchase rate — share of searches ending in a sale

Brand share

Great56%

top-5 brand share — no brand owns this niche

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,293.02

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, mole repellent for lawns is a $3.6M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 56% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 87/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

mole repellent for lawns market data

Units sold / yr
100K–125K
avg 3,000–4,000/product
Revenue / yr
$3.7M–$4.6M
units × avg price
Conversion rate
8.8%
Avg BSR
#302
Page quality
0%
Prime
98%
Sponsored
79%
Out of stock
22.3%
Avg brand age
50 months
Avg seller age
143 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

27 rising

Sellers

95

Top-5 brand share

56%

Top 20: 95%

Top-5 click share

43%

Top 20: 73%

Open market

37%

  • Bonide20%
  • LEBMP10%
  • BORHOOD10%
  • KQCWKH8%
  • CLVDOFSS7%
  • Natural Elements7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +155.2% search growth over the last 90 days.
90K70KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 5.0×

Top mole repellent for lawns search terms

  • mole repellent solar powered282K/yr
  • mole repellent292K/yr
  • groundhog repellent83K/yr
  • gopher repellent104K/yr
  • solar mole repellent stakes33K/yr
  • vole repellent54K/yr
  • groundhog repellent outdoor35K/yr
  • gopher repellent ultrasonic40K/yr
  • solar mole repellent ultrasonic35K/yr
  • groundhog deterrent18K/yr
All search terms

Top mole repellent for lawns products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$108K6%$217K9%$325K12%$434K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about mole repellent for lawns

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use24%

“Easy to apply”

Pest/Insect Control9%

“Repellent works”

Assembly/Installation9%

“Installation is quick”

Smell8%

“The scent is fresh”

Plant Growth7%

“our plants are actually thriving again”

Quality-Overall5%

“Decent build quality”

Value For Money4%

“GOOD PRICE”

Ease Of Cleaning3%

“clean to use”

Advertised Vs Actual Product3%

“As advertised”

Durability2%

“it seemed to last well outside”

What buyers complain about

Functionality-Overall32%

“DON'T WORK”

Pest/Insect Control12%

“Did not keep the squirrels away”

Value For Money7%

“Wasted money”

Smell6%

“truly an unpleasant smell”

Durability5%

“Not durable at all”

Plant Growth4%

“it was starting to affect the roots of some plants”

Quality-Overall3%

“Inconsistent quality”

Ease Of Cleaning2%

“making a mess”

Advertised Vs Actual Product2%

“Not as advertised”

Maintenance And Repair1%

“it was getting frustrating to maintain”

Top return reasons

Functionality-Overall38%
Advertised Vs Actual Product14%
Pest/Insect Control11%
Defective Material/Parts9%
Value For Money5%
Leak-Proof4%
Product Condition4%
Size-Overall3%
Smell1%
Charging1%

Common questions

Is mole repellent for lawns profitable to sell on Amazon United States?
The niche generates $3.6M/yr across 52 tracked products. 21 of 30 products launched in the last 360 days are still selling. 90-day search growth is +155.2%. Flapen's verdict: Launch it (87/100).
How competitive is the mole repellent for lawns niche?
27 brands and 95 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in mole repellent for lawns?
Top complaints mined from reviews: Functionality-Overall, Pest/Insect Control, Value For Money. The return rate is 0.6%.
When does demand for mole repellent for lawns peak?
Demand peaks in May–Jun–Jul; the busiest month runs 5.0× the quietest.
What does it cost to enter the mole repellent for lawns niche?
Listings span $13.27–$86.26; the average listing price is $36.66 (sweet spot $15–$100). The average incumbent carries 1,293 reviews — the moat a new listing must climb.