Wax Melts

Shoppers searched for this 4.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.0M a year.

Searches, last 12 months

4.9M

Growth, 90 days vs prior 90

-6.4%

Conversion, latest week

4.3%

Market size, estimated

$3.0Ma year

Peak month

December2.0× the quietest month

Top search term

wax melts2.9M searches a year

Listings sell for $14.12 on average, from $6.65 to $29.17. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 3,000 to 4,000 of them. At $14.12 that is $42K to $56K a year per listing.

Average price

$14.12under the $15 to $100 sweet spot

Price range

$6.65–$29.17

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

3,000–4,000

Revenue per listing a year

$42K–$56K

Returns

1.1%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #160 within Home Fragrance. It carries 1,164 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

8.7%

Average rank

#160in Home Fragrance

Average rating

4.13 starsAmazon United States average 4.42 stars

Average reviews

1,164per listing

Listings tracked

49

9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

5Amazon's first-year sales bar

Average brand age

53 months