Kitchen Island
MaybeShoppers spend an estimated $6.9M a year here. But buyers convert on only 0.3% of searches, so Kitchen Island is a Maybe.
- Flapen Score
- 63 / 100Top 5% of 11,240 Home & Kitchen niches · +14 vs the category median of 4963
- Market size
- $6.9M/yr12.2M searches / yr
- 90-day growth
- -3.9%search demand this quarter
- Competition
- 20%top-5 click share · 58 brands · 81 sellers
Flapen Score
Kitchen Island against its category
The dotted line is the Home & Kitchen average. Past it, Kitchen Island is stronger. Inside it, weaker.
Market
The Kitchen Island market on Amazon at a glance
Shoppers on Amazon United States searched for Kitchen Island 12.2M times last year and spent an estimated $6.9M. The top 5 brands take 35% of clicks. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 12.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.9M a year.
- Searches, last 12 months
- 12.2M
- Growth, 90 days vs prior 90
- -3.9%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $6.9Ma year
- Peak month
- January1.3× the quietest month
- Top search term
- kitchen island4.8M searches a year
02 · Price
A sale here is worth $203.63.
Listings sell for $203.63 on average, from $14.01 to $1610.57. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 100 to 250 of them. At $203.63 that is $20K to $51K a year per listing.
- Average price
- $203.63above the $15 to $100 sweet spot
- Price range
- $14.01–$1610.57
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $20K–$51K
- Returns
- 2.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
98% of listings pay for placement with sponsored ads. 41% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #67 within Kitchen Furniture. It carries 783 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 41%
- Out of stock, average day
- 13.3%
- Average rank
- #67in Kitchen Furniture
- Average rating
- 4.32 starsAmazon United States average 4.42 stars
- Average reviews
- 783per listing
- Listings tracked
- 122
04 · Newcomers
68 of last year's 77 launches cleared the first-year sales bar.
77 products launched here in the last 12 months. 68 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 77
- Successful launches
- 68Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Kitchen Island products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
GRUSIGN 49.6 Kitchen Island on Wheels with Storage-Multifunctional Kitchen Island Cart with Drop Leaf Rolling Island with Spice/Towel Rack Expandable Island Table Kitchen White
- Price
- $121.56
- Rating
- 4.3/5
- Reviews
- 326
- Age
- 7mo ago

HOSTACK 47 W Kitchen Island Cart with Storage Rolling Island Table White
- Price
- $187.36
- Rating
- 4.5/5
- Reviews
- 317
- Age
- 1y ago

LITTLE TREE 55 Inches Kitchen Island with Storage 3-Tier Farmhouse Wooden Stationary Island Table with Large Worktop & Leg Room Modern Coffee Bar Table with Storage Shelf for Kitchen Rustic Brown
- Price
- $181.80
- Rating
- 4.1/5
- Reviews
- 185
- Age
- 11mo ago

ONBRILL 60 Kitchen Island with Power Outlet & Drop Leaf Rolling Island with Spice Rack & Towel Rack Kitchen Island Cart with Trash Storage Cabinet Island Table for Kitchen Black+Rustic Brown
- Price
- $225.68
- Rating
- 4.4/5
- Reviews
- 763
- Age
- 12mo ago

Shintenchi Kitchen Island with Folding Drop Leaf Rolling Island Table with Storage Kitchen Cabinet on Wheels with Seating Area for Kitchen Bar Cart with Cabinet White
- Price
- $123.36
- Rating
- 4.4/5
- Reviews
- 906
- Age
- 1y ago
Trending
estimated 90-day click momentum
Shintenchi Kitchen Island with Folding Drop Leaf Rolling Island Table with Storage Kitchen Cabinet on Wheels with Seating Area for Kitchen Bar Cart with Cabinet White
- Price
- $123.36
- Rating
- 4.4/5
- Reviews
- 906
- Age
- 1y ago

Homiflex Kitchen Island with Storage Imitation Marble Island Table with LED
- Price
- $229.42
- Rating
- 3.6/5
- Reviews
- 28
- Age
- 3mo ago

VASAGLE Mobile Kitchen Island with Drop Leaf Portable Island with Spice Rack Mobile Cart with Storage Cabinet 17.7-28.7 x 49.3 x 36 Inches for Dining Room Rustic White and Honey Brown UKKI012W01
- Price
- $168.01
- Rating
- 4.2/5
- Reviews
- 470
- Age
- 11mo ago

ONBRILL 47.3 Kitchen Island with 2 Storage Cabinets & 4 Drawers Modern Imitation Marble Dining Table with Power Outlet Island Bar Table for Kitchen Dining Room Living Room White
- Price
- $242.64
- Rating
- 4.7/5
- Reviews
- 57
- Age
- 6mo ago

FINETONES 52 Kitchen Island with Storage Rolling Kitchen Carts on Wheels
- Price
- $196.24
- Rating
- 4.6/5
- Reviews
- 259
- Age
- 9mo ago
Newest
by launch date
Homiflex Kitchen Island with Storage Imitation Marble Island Table with LED
- Price
- $229.42
- Rating
- 3.6/5
- Reviews
- 28
- Age
- 3mo ago

Tribesigns 55 Kitchen Island with Seating and Storage 3-Tier Farmhouse Wood Stationary Island Table with Large Worktop & Leg Room Coffee Bar Table with Storage Shelves for Kitchen Natural Brown
- Price
- $252.56
- Rating
- 4.0/5
- Reviews
- 167
- Age
- 6mo ago

ONBRILL 47.3 Kitchen Island with 2 Storage Cabinets & 4 Drawers Modern Imitation Marble Dining Table with Power Outlet Island Bar Table for Kitchen Dining Room Living Room White
- Price
- $242.64
- Rating
- 4.7/5
- Reviews
- 57
- Age
- 6mo ago

GRUSIGN 49.6 Kitchen Island on Wheels with Storage-Multifunctional Kitchen Island Cart with Drop Leaf Rolling Island with Spice/Towel Rack Expandable Island Table Kitchen White
- Price
- $121.56
- Rating
- 4.3/5
- Reviews
- 326
- Age
- 7mo ago

Shintenchi Kitchen Island cart with Storage Portable Bar Cabinet on Wheels Rolling Microwave Cart Side Table with Workstation for Kitchen Dinning Room White
- Price
- $96.82
- Rating
- 4.1/5
- Reviews
- 913
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 20% of clicks, no more. An open shelf where new products get seen.
Brands
58 rising
Sellers
81
Est. top-5 brand share
35%
Top 20: 79%
Est. top-5 click share
20%
Top 20: 51%
Open market
61%
- ONBRILL11%
- Shintenchi8%
- GRUSIGN7%
- HOSTACK5%
- Tribesigns4%
- LITTLE TREE4%
Demand
Kitchen Island search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Kitchen Island search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kitchen island4.8M/yr
- kitchen island with storage1.5M/yr
- kitchen island with seating954K/yr
- island table for kitchen812K/yr
- kitchen cart809K/yr
- island371K/yr
- small kitchen island387K/yr
- kitchen island on wheels484K/yr
- rolling kitchen island345K/yr
- kitchen counter228K/yr
Reviews and returns
What reviews say buyers love and hate about Kitchen Island
We read the reviews and the return reasons for every product selling here.
“Difficult to build”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kitchen Island questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









