Kitchen Island
MaybeShoppers spend an estimated $6.9M a year here. But buyers convert on only 0.3% of searches, so Kitchen Island is a Maybe.
- Flapen Score
- 63 / 100Top 5% of 11,240 Home & Kitchen niches · +14 vs the category median of 4963
- Market size
- $6.9M/yr12.2M searches / yr
- 90-day growth
- -3.9%search demand this quarter
- Competition
- 20%top-5 click share · 58 brands · 81 sellers
Flapen Score
Kitchen Island against its category
The dotted line is the Home & Kitchen average. Past it, Kitchen Island is stronger. Inside it, weaker.
Market
The Kitchen Island market on Amazon at a glance
Shoppers on Amazon United States searched for Kitchen Island 12.2M times last year and spent an estimated $6.9M. The top 5 brands take 35% of clicks. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 12.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.9M a year.
- Searches, last 12 months
- 12.2M
- Growth, 90 days vs prior 90
- -3.9%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $6.9Ma year
- Peak month
- January1.3× the quietest month
- Top search term
- kitchen island4.8M searches a year
02 · Price
A sale here is worth $203.63.
Listings sell for $203.63 on average, from $14.01 to $1610.57. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 100 to 250 of them. At $203.63 that is $20K to $51K a year per listing.
- Average price
- $203.63above the $15 to $100 sweet spot
- Price range
- $14.01–$1610.57
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $20K–$51K
- Returns
- 2.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
98% of listings pay for placement with sponsored ads. 41% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #67 within Kitchen Furniture. It carries 783 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 41%
- Out of stock, average day
- 13.3%
- Average rank
- #67in Kitchen Furniture
- Average rating
- 4.32 starsAmazon United States average 4.42 stars
- Average reviews
- 783per listing
- Listings tracked
- 122
04 · Newcomers
68 of last year's 77 launches cleared the first-year sales bar.
77 products launched here in the last 12 months. 68 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 77
- Successful launches
- 68Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Kitchen Island products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 20% of clicks. An open shelf where new products get seen.
Brands
58 rising
Sellers
81
Top-5 brand share
35%
Top 20: 79%
Top-5 click share
20%
Top 20: 51%
Open market
61%
- Brand 111%
- Brand 28%
- Brand 37%
- Brand 45%
- Brand 54%
- Brand 64%
Demand
Kitchen Island search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Kitchen Island search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kitchen island4.8M/yr
- kitchen island with storage1.5M/yr
- kitchen island with seating954K/yr
- island table for kitchen812K/yr
- kitchen cart809K/yr
- island371K/yr
- small kitchen island387K/yr
- kitchen island on wheels484K/yr
- rolling kitchen island345K/yr
- kitchen counter228K/yr
Reviews and returns
What reviews say buyers love and hate about Kitchen Island
We read the reviews and the return reasons for every product selling here.
“Difficult to build”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kitchen Island questions
Answered from the same tracked data.









