Twin Xl

Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.7M a year.

Searches, last 12 months

2.5M

Growth, 90 days vs prior 90

+15.9%

Conversion, latest week

2.0%

Market size, estimated

$6.7Ma year

Peak month

August5.0× the quietest month

Top search term

twin xl mattress1.6M searches a year

Listings sell for $133.33 on average, from $20.12 to $537.26. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 750 to 1,000 of them. At $133.33 that is $100K to $133K a year per listing.

Average price

$133.33above the $15 to $100 sweet spot

Price range

$20.12–$537.26

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

750–1,000

Revenue per listing a year

$100K–$133K

Returns

1.4%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #204 within Mattresses & Box Springs. It carries 7,115 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

75%

Out of stock, average day

11.1%

Average rank

#204in Mattresses & Box Springs

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

7,115per listing

Listings tracked

67

32 products launched here in the last 12 months. 28 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

32

Successful launches

28Amazon's first-year sales bar

Average brand age

33 months