Queen Mattresses
PassQueen Mattresses scores 66 out of 100, a Pass. Shoppers spend an estimated $125.9M a year here, search demand grew +5.3% this quarter, and an estimated 1.2% of orders come back.
- Flapen Score
- 66 / 100Top 3% of 11,240 Home & Kitchen niches · +17 vs the category median of 4966
- Market size
- $125.9M/yr44.9M searches / yr
- 90-day growth
- +5.3%search demand this quarter
- Competition
- 20%top-5 click share · 68 brands · 86 sellers
Flapen Score
Queen Mattresses against its category
The dotted line is the Home & Kitchen average. Past it, Queen Mattresses is stronger. Inside it, weaker.
Market
The Queen Mattresses market on Amazon at a glance
Shoppers on Amazon United States searched for Queen Mattresses 44.9M times last year and spent an estimated $125.9M. The top 5 brands take 46% of clicks. Flapen scores it 66 out of 100, a Pass.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 44.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $125.9M a year.
- Searches, last 12 months
- 44.9M
- Growth, 90 days vs prior 90
- +5.3%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $125.9Ma year
- Peak month
- July1.3× the quietest month
- Top search term
- queen mattress17.6M searches a year
02 · Price
A sale here is worth $195.93.
Listings sell for $195.93 on average, from $43.42 to $635.43. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 5,000 to 6,000 of them. At $195.93 that is $980K to $1.2M a year per listing.
- Average price
- $195.93above the $15 to $100 sweet spot
- Price range
- $43.42–$635.43
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 600K–800K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- $980K–$1.2M
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 66% ship with Prime. On an average day, 19.4% of listings are out of stock. The average listing ranks #215 within Mattresses & Box Springs. It carries 2,528 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 66%
- Out of stock, average day
- 19.4%
- Average rank
- #215in Mattresses & Box Springs
- Average rating
- 4.30 starsAmazon United States average 4.42 stars
- Average reviews
- 2,528per listing
- Listings tracked
- 113
04 · Newcomers
60 of last year's 65 launches cleared the first-year sales bar.
65 products launched here in the last 12 months. 60 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 65
- Successful launches
- 60Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Queen Mattresses products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 20% of clicks. An open shelf where new products get seen.
Brands
68 rising
Sellers
86
Top-5 brand share
46%
Top 20: 70%
Top-5 click share
20%
Top 20: 46%
Open market
51%
- Brand 121%
- Brand 210%
- Brand 38%
- Brand 43%
- Brand 53%
- Brand 63%
Demand
Queen Mattresses search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Queen Mattresses search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- queen mattress17.6M/yr
- mattress10.4M/yr
- queen size mattresses3.6M/yr
- colchones queen1.7M/yr
- mattress queen size1.5M/yr
- memory foam mattress1.7M/yr
- queen size mattress1.3M/yr
- mattresses1.3M/yr
- mattress queen702K/yr
- queen memory foam mattress515K/yr
Reviews and returns
What reviews say buyers love and hate about Queen Mattresses
We read the reviews and the return reasons for every product selling here.
“Not as comfortable as I expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Queen Mattresses questions
Answered from the same tracked data.









