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Queen Mattresses

Pass

Queen Mattresses scores 66 out of 100, a Pass. Shoppers spend an estimated $125.9M a year here, search demand grew +5.3% this quarter, and an estimated 1.2% of orders come back.

Flapen Score
66
66 / 100
Top 3% of 11,240 Home & Kitchen niches · +17 vs the category median of 49
Market size
$125.9M/yr44.9M searches / yr
90-day growth
+5.3%search demand this quarter
Competition
20%top-5 click share · 68 brands · 86 sellers

Flapen Score

Queen Mattresses against its category

The dotted line is the Home & Kitchen average. Past it, Queen Mattresses is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Queen Mattresses market on Amazon at a glance

Shoppers on Amazon United States searched for Queen Mattresses 44.9M times last year and spent an estimated $125.9M. The top 5 brands take 46% of clicks. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 44.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $125.9M a year.

Searches, last 12 months
44.9M
Growth, 90 days vs prior 90
+5.3%
Conversion, latest week
1.4%
Market size, estimated
$125.9Ma year
Peak month
July1.3× the quietest month
Top search term
queen mattress17.6M searches a year

02 · Price

A sale here is worth $195.93.

Listings sell for $195.93 on average, from $43.42 to $635.43. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 5,000 to 6,000 of them. At $195.93 that is $980K to $1.2M a year per listing.

Average price
$195.93above the $15 to $100 sweet spot
Price range
$43.42–$635.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
600K–800K
Units per listing a year
5,000–6,000
Revenue per listing a year
$980K–$1.2M
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 66% ship with Prime. On an average day, 19.4% of listings are out of stock. The average listing ranks #215 within Mattresses & Box Springs. It carries 2,528 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
66%
Out of stock, average day
19.4%
Average rank
#215in Mattresses & Box Springs
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
2,528per listing
Listings tracked
113

04 · Newcomers

60 of last year's 65 launches cleared the first-year sales bar.

65 products launched here in the last 12 months. 60 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
65
Successful launches
60Amazon's first-year sales bar
Average brand age
36 months

Products

Top Queen Mattresses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

Brands

68 rising

Sellers

86

Top-5 brand share

46%

Top 20: 70%

Top-5 click share

20%

Top 20: 46%

Open market

51%

  • Brand 121%
  • Brand 210%
  • Brand 38%
  • Brand 43%
  • Brand 53%
  • Brand 63%

Demand

Queen Mattresses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1.5M1.0MSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Queen Mattresses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • queen mattress17.6M/yr
  • mattress10.4M/yr
  • queen size mattresses3.6M/yr
  • colchones queen1.7M/yr
  • mattress queen size1.5M/yr
  • memory foam mattress1.7M/yr
  • queen size mattress1.3M/yr
  • mattresses1.3M/yr
  • mattress queen702K/yr
  • queen memory foam mattress515K/yr

Reviews and returns

What reviews say buyers love and hate about Queen Mattresses

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Comfort-Overall”
12%of negative reviews mention “Comfort-Overall”
1.2%of orders come back
“Not as comfortable as I expected”
A buyer, on “Comfort-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Queen Mattresses questions

Answered from the same tracked data.