Pura Diffuser Refills

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved +10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.9M a year.

Searches, last 12 months

1.8M

Growth, 90 days vs prior 90

+10.2%

Conversion, latest week

8.7%

Market size, estimated

$4.9Ma year

Peak month

November2.4× the quietest month

Top search term

pura diffuser refills1.2M searches a year

Listings sell for $31.24 on average, from $21.46 to $52.18. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 3,000 to 4,000 of them. At $31.24 that is $94K to $125K a year per listing.

Average price

$31.24inside the $15 to $100 sweet spot

Price range

$21.46–$52.18

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

3,000–4,000

Revenue per listing a year

$94K–$125K

Returns

0.6%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #39 within Home Fragrance. It carries 274 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

5.1%

Average rank

#39in Home Fragrance

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

274per listing

Listings tracked

26

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

45 months