Rocking Chair
MaybeShoppers spend an estimated $5.7M a year here. But buyers convert on only 0.3% of searches, so Rocking Chair is a Maybe.
- Flapen Score
- 61 / 100Top 8% of 11,240 Home & Kitchen niches · +12 vs the category median of 4961
- Market size
- $5.7M/yr11.1M searches / yr
- 90-day growth
- +9.8%search demand this quarter
- Competition
- 40%top-5 click share · 30 brands · 47 sellers
Flapen Score
Rocking Chair against its category
The dotted line is the Home & Kitchen average. Past it, Rocking Chair is stronger. Inside it, weaker.
Market
The Rocking Chair market on Amazon at a glance
Shoppers on Amazon United States searched for Rocking Chair 11.1M times last year and spent an estimated $5.7M. The top 5 brands take 54% of clicks. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 11.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.7M a year.
- Searches, last 12 months
- 11.1M
- Growth, 90 days vs prior 90
- +9.8%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $5.7Ma year
- Peak month
- July1.2× the quietest month
- Top search term
- rocking chair2.6M searches a year
02 · Price
A sale here is worth $176.97.
Listings sell for $176.97 on average, from $42.97 to $721.22. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $176.97 that is $133K to $177K a year per listing.
- Average price
- $176.97above the $15 to $100 sweet spot
- Price range
- $42.97–$721.22
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $133K–$177K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 41% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #359 within Game & Recreation Room Furniture. It carries 3,168 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 41%
- Out of stock, average day
- 4.8%
- Average rank
- #359in Game & Recreation Room Furniture
- Average rating
- 4.34 starsAmazon United States average 4.42 stars
- Average reviews
- 3,168per listing
- Listings tracked
- 39
04 · Newcomers
13 of last year's 14 launches cleared the first-year sales bar.
14 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 14
- Successful launches
- 13Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Rocking Chair products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
30 falling
Sellers
47
Top-5 brand share
54%
Top 20: 90%
Top-5 click share
40%
Top 20: 80%
Open market
40%
- Brand 117%
- Brand 217%
- Brand 37%
- Brand 47%
- Brand 56%
- Brand 66%
Demand
Rocking Chair search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Rocking Chair search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- rocking chair2.6M/yr
- rocking chair nursery1.9M/yr
- outdoor rocking chair833K/yr
- nursery rocking chairs1.2M/yr
- rocking chair outdoor653K/yr
- nursery chair640K/yr
- glider rocking chair531K/yr
- nursing chair400K/yr
- nursery glider338K/yr
- patio rocking chairs178K/yr
Reviews and returns
What reviews say buyers love and hate about Rocking Chair
We read the reviews and the return reasons for every product selling here.
“Assembly Confusing”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rocking Chair questions
Answered from the same tracked data.