12000 Btu Window Air Conditioner
Pass12000 Btu Window Air Conditioner scores 69 out of 100, a Pass. Shoppers spend an estimated $2.2M a year here, search demand grew +188.8% this quarter, and an estimated 1.5% of orders come back.
- Flapen Score
- 69 / 100Top 2% of 11,240 Home & Kitchen niches · +20 vs the category median of 4969
- Market size
- $2.2M/yr505K searches / yr
- 90-day growth
- +188.8%search demand this quarter
- Competition
- 45%top-5 click share · 22 brands · 74 sellers
Flapen Score
12000 Btu Window Air Conditioner against its category
The dotted line is the Home & Kitchen average. Past it, 12000 Btu Window Air Conditioner is stronger. Inside it, weaker.
Market
The 12000 Btu Window Air Conditioner market on Amazon at a glance
Shoppers on Amazon United States searched for 12000 Btu Window Air Conditioner 505K times last year and spent an estimated $2.2M. The top 5 brands take 65% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 69 out of 100, a Pass.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 505K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +188.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.
- Searches, last 12 months
- 505K
- Growth, 90 days vs prior 90
- +188.8%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $2.2Ma year
- Peak month
- June20.7× the quietest month
- Top search term
- 12000 btu window air conditioner214K searches a year
02 · Price
A sale here is worth $323.20.
Listings sell for $323.20 on average, from $144.41 to $519.01. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $323.20 that is $32K to $81K a year per listing.
- Average price
- $323.20above the $15 to $100 sweet spot
- Price range
- $144.41–$519.01
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $32K–$81K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
97% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #63 within Air Conditioners. It carries 354 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 79%
- Out of stock, average day
- 9.7%
- Average rank
- #63in Air Conditioners
- Average rating
- 4.19 starsAmazon United States average 4.42 stars
- Average reviews
- 354per listing
- Listings tracked
- 34
04 · Newcomers
11 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 15 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 13
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 15 months
Products
Top 12000 Btu Window Air Conditioner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 7, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Midea 12 000 BTU U Shaped Window Air Conditioner Cools up to 550 Sq Ft
- Price
- $455.47
- Rating
- 4.5/5
- Reviews
- 311
- Age
- 8mo ago
Frigidaire 12 000 BTU Window Air Conditioner with Remote Control Cools Up to 550 Sq. Ft. Quiet Operation Eco Mode 3 Fan Speeds Auto Restart White
- Price
- $347.54
- Rating
- 4.2/5
- Reviews
- 378
- Age
- 2y ago
12 000 BTU Window Air Conditioner 3-in-1 AC Unit with Dehumidifier for Large Room/Living Room Up to 550 Sq. Ft Quiet & Energy Saving Window AC with Remote 4 Fan Speeds 24H Timer Sleep Mode
- Price
- $341.28
- Rating
- 4.6/5
- Reviews
- 55
- Age
- 5mo ago
10000 BTU 115V Window Air Conditioner Fast Cooling for 550 Sq.Ft Window AC Mount with Remote for Apartment Office
- Price
- $278.57
- Rating
- 4.4/5
- Reviews
- 81
- Age
- 1y ago
Midea 12 000 BTU Window Air Conditioner with Heat 550 Sq Ft
- Price
- $436.27
- Rating
- 4.5/5
- Reviews
- 214
- Age
- 6mo ago
Trending
estimated 90-day click momentum
HAVEMY Window AC 6000 BTU WiFi App Cools 250 sq.ft Energy Saving
- Price
- $144.41
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
Coolblus 12000 BTU Portable Air Conditioners 3-in-1 AC Unit Cools Up to 550 Sq.Ft. with Remote Control/Smart Sleep Mode/24Hrs Timer/Window Installation Kit & Filter Cleaning Brush White-12000BTU
- Price
- $245.31
- Rating
- 3.9/5
- Reviews
- 1,686
- Age
- 2y ago
Midea 12 000 BTU U Shaped Window Air Conditioner Cools up to 550 Sq Ft
- Price
- $455.47
- Rating
- 4.5/5
- Reviews
- 311
- Age
- 8mo ago
12000 BTU Window Air Conditioner Energy Saving Window AC Unit with Remote & App Control Timer Function & Easy Install Kit for Rooms up to 550 Square Feet 115V/60Hz White
- Price
- $265.04
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
10000 BTU 115V Window Air Conditioner Fast Cooling for 550 Sq.Ft Window AC Mount with Remote for Apartment Office
- Price
- $278.57
- Rating
- 4.4/5
- Reviews
- 81
- Age
- 1y ago
Newest
by launch dateHAVEMY Window AC 6000 BTU WiFi App Cools 250 sq.ft Energy Saving
- Price
- $144.41
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
12000 BTU Window Air Conditioner Energy Saving Window AC Unit with Remote & App Control Timer Function & Easy Install Kit for Rooms up to 550 Square Feet 115V/60Hz White
- Price
- $265.04
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Midea Duo 12 000 BTU Portable Air Conditioner Inverter Ultra Quiet
- Price
- $519.01
- Rating
- 4.1/5
- Reviews
- 66
- Age
- 4mo ago
12 000 BTU Window Air Conditioner 3-in-1 AC Unit with Dehumidifier for Large Room/Living Room Up to 550 Sq. Ft Quiet & Energy Saving Window AC with Remote 4 Fan Speeds 24H Timer Sleep Mode
- Price
- $341.28
- Rating
- 4.6/5
- Reviews
- 55
- Age
- 5mo ago
12 000-BTU Window Air Conditioner with Remote Window AC for Rooms Up to 550 Sq. ft Fixed-Frequency Cooling with Multiple Modes Energy-Saving Features and Easy Window Installation
- Price
- $227.56
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 rising
Sellers
74
Est. top-5 brand share
65%
Top 20: 98%
Est. top-5 click share
45%
Top 20: 85%
Open market
30%
- Midea30%
- MilleLoom11%
- Frigidaire9%
- ZAFRO8%
- hykolity6%
- BLACK+DECKER5%
Demand
12000 Btu Window Air Conditioner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 20.7×
Search terms
Top 12000 Btu Window Air Conditioner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 12000 btu window air conditioner214K/yr
- 12000 btu air conditioner53K/yr
- midea 12000 btu air conditioner38K/yr
- 12 000 btu window air conditioner33K/yr
- air conditioner 12000 btu21K/yr
- window air conditioner 12000 btu20K/yr
- 12 000 btu air conditioner14K/yr
- window ac 12000 btu11K/yr
- ac unit 12000 btu11K/yr
- ac 12000 btu10K/yr
Reviews and returns
What reviews say buyers love and hate about 12000 Btu Window Air Conditioner
We read the reviews and the return reasons for every product selling here.
“Very noisy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
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FAQ
Common 12000 Btu Window Air Conditioner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data