heated robe
Worth a lookShows no brand lock-in (top 5 brands take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Avg price
Great$61.87avg listing price — sweet spot $15–$100
Price range
Great$18.21–$107.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great33%top-5 click share — an open shelf
Market size
Great$926K$926K/yr · 1.8M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.0%return rate — above 5% kills the launch gate
Review moat
Okay1,751.75avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-62.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, heated robe is a $926K/yr Amazon United States market (1.8M searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
heated robe market data
- Units sold / yr
- 30K–40K
- avg 250–500/product
- Revenue / yr
- $1.9M–$2.5M
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #240
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 98%
- Out of stock
- 20.4%
- Avg brand age
- 31 months
- Avg seller age
- 181 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
35 rising
Sellers
45
Top-5 brand share
39%
Top 20: 88%
Top-5 click share
33%
Top 20: 72%
Open market
56%
- Westinghouse11%
- MAXEVE8%
- yescool7%
- ACCU-WARMTH7%
- Dueelala6%
- KINGTE6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -62.1% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 49.0×
Top heated robe search terms
- wearable heated blanket543K/yr
- heated robe213K/yr
- heated wearable blanket191K/yr
- heated snuggie127K/yr
- wearable heated blanket with foot pocket121K/yr
- heated blanket with foot pocket131K/yr
- heated robe with foot pockets44K/yr
- cozy robe heated7K/yr
- cozy robe heated blanket4K/yr
- heated snuggies for women55K/yr
Top heated robe products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Westinghouse Wearable Heated Blanket Throw Electric Snuggle Throw Blankets with Foot Pocket and Sleeves 6 Heating Levels & 2-10 Auto Shut-Off Gift for Family Friends 50 * 70+18 Grey
Westinghouse$90.964.5★1,717 rev
Heated Blanket Wearable Electric Blanket with Foot Pocket and Sleeves Heating Throw Blanket Electric Snuggle Blankets 6 Heating Levels Setting & 4 Hours Auto Shut Off Machine Washable (Long Grey)
MAXEVE$79.814.6★279 rev
yescool Wearable Blanket Hoodie - Birthday Gifts for Women Mom Girlfriend Oversized Flannel Sherpa Cozy Hooded Blanket Sweatshirt Adult With Hood Pocket & Sleeves One Size Fits All (Grey)
yescool$25.534.8★4,840 rev
KINGTE Wearable Heated Blanket Portable with Sleeves & Foot Pocket - Electric Snuggle Throw Blanket 8 Heat Settings 1-12H Auto Shut-Off 50x70+14 Electric Blanket for Her/Him/Family
KINGTE$51.904.3★144 rev
WOOMER Wearable Heated Blanket 5070 Soft Faux Fur & Cozy Sherpa Heated Snuggle with Foot Pockets and Sleeves 4 Heating Levels & 4H Auto Off ETL Certified Machine Washable
WOOMER$68.364.6★91 rev
Newest
by launch date
PASAMIC Electric Wearable Heated Blanket with Foot Pocket Heated Blanket Wearable with Sleeves Flannel & Sherpa Electric Throw 10 Heat Settings & 2-8H Auto Shut-Off 50 * 70+18 Gray
PASAMIC$59.62183 rev
Wearable Heated Blanket with Foot Pocket Electric Wearable Throw Blanket with Sleeves Hood Portable Heated Blanket with 8 Heat Settings 1-10 Hours Auto Shut-off Gift for Family Friends 50*70
Dueelala$100.04519 rev
Wearable Heated Blanket With Sleeves & Foot Pocket Heated Throw Blankets Fast Heating Blanket With 10 Heat Settings Auto Shut Off Over-Heat Protection-Warm Gift Machine Washable 52*72+18
Qieryun$64.465 rev
Bedsure Portable Heated Wearable Blanket Hoodie - Faux Cashmere Electric Blanket with 20000mAh Battery Pack Cordless USB Heated Throw Winter Gifts for Women 4 Heat Levels & 4 Timers 22x43 Grey
Bedsure$107.5230 rev
THREE POODLE Heated Wearable Blanket Hoodie Oversized Sherpa Electric Hoodie Blanket Gifts for Women(Battery Not Included)
THREE POODLE$45.85198 rev
Trending
90-day click momentumWearable Heated Blanket With Sleeves & Foot Pocket Heated Throw Blankets Fast Heating Blanket With 10 Heat Settings Auto Shut Off Over-Heat Protection-Warm Gift Machine Washable 52*72+18
Qieryun$64.464.3★
PASAMIC Electric Wearable Heated Blanket with Foot Pocket Heated Blanket Wearable with Sleeves Flannel & Sherpa Electric Throw 10 Heat Settings & 2-8H Auto Shut-Off 50 * 70+18 Gray
PASAMIC$59.624.5★
Templewet Heated Blanket Throw - Wearable Electric Blanket with 6 Heat Levels & 9 Hours Auto Off Gifts for Women Home Office Use Machine Washable 50x70(Beige)
Templewet$47.124.3★
Wearable Heated Shark Blanket Hoodie with 16000mAh Battery Onesie Cordless Heating Throw Wearable Blanket Heated Robe Electric Throw Blanket Soft Cozy Shark Pajamas Funny Gift for Family Shark Lovers
PETREL$81.444.0★
Wearable Heated Blanket with Foot Pocket Electric Wearable Throw Blanket with Sleeves Hood Portable Heated Blanket with 8 Heat Settings 1-10 Hours Auto Shut-off Gift for Family Friends 50*70
Dueelala$100.044.5★
What buyers say about heated robe
What buyers praise and complain about, mined from review topics.What buyers love
“Keeps me warm”
“Feels very luxurious”
“Comfy and warm”
“Christmas gift”
“Fits as should”
“Excellent quality”
“Good value for the price”
“Exactly what I needed”
“The heating part works great”
“The color is pretty”
What buyers complain about
“Does not heat”
“break really easily”
“Comes up a little bit short”
“It does not get very warm at all”
“Too heavy”
“this is a waste of money with shoddy quality”
“Not as described”
“it has stopped working”
“a little thinner than I expected”
“Kinda expensive in my opinion”
Top return reasons
Common questions
- Is heated robe profitable to sell on Amazon United States?
- The niche generates $926K/yr across 55 tracked products. 12 of 24 products launched in the last 360 days are still selling. 90-day search growth is -62.1%. Flapen's verdict: Worth a look (56/100).
- How competitive is the heated robe niche?
- 35 brands and 45 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 39% of demand.
- What do buyers complain about in heated robe?
- Top complaints mined from reviews: Heating, Durability, Size-Overall. The return rate is 3.0%.
- When does demand for heated robe peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 49.0× the quietest.
- What does it cost to enter the heated robe niche?
- Listings span $18.21–$107.52; the average listing price is $61.87 (sweet spot $15–$100). The average incumbent carries 1,752 reviews — the moat a new listing must climb.