Heated Robe

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -62.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $926K a year.

Searches, last 12 months

1.8M

Growth, 90 days vs prior 90

-62.1%

Conversion, latest week

0.9%

Market size, estimated

$926Ka year

Peak month

December49.0× the quietest month

Top search term

wearable heated blanket543K searches a year

Listings sell for $61.87 on average, from $18.21 to $107.52. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $61.87 that is $15K to $31K a year per listing.

Average price

$61.87inside the $15 to $100 sweet spot

Price range

$18.21–$107.52

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

250–500

Revenue per listing a year

$15K–$31K

Returns

3.0%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 20.4% of listings are out of stock. The average listing ranks #240 within Electric Blankets. It carries 1,752 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

98%

Out of stock, average day

20.4%

Average rank

#240in Electric Blankets

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

1,752per listing

Listings tracked

55

24 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

24

Successful launches

12Amazon's first-year sales bar

Average brand age

31 months