Is 4th of july pillow covers 18x18 profitable to sell on Amazon United States?

The niche generates $171K/yr across 109 tracked products. 24 of 35 products launched in the last 360 days are still selling. 90-day search growth is +389.0%. Flapen's verdict: Worth a look (70/100).

How competitive is the 4th of july pillow covers 18x18 niche?

54 brands and 68 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 45% of demand.

What do buyers complain about in 4th of july pillow covers 18x18?

Top complaints mined from reviews: Color, Size-Overall, Quality-Overall. The return rate is 0.9%.

When does demand for 4th of july pillow covers 18x18 peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 76.9× the quietest.

What does it cost to enter the 4th of july pillow covers 18x18 niche?

Listings span $5.21–$41.50; the average listing price is $14.61 (sweet spot $15–$100). The average incumbent carries 215 reviews — the moat a new listing must climb.

4th of july pillow covers 18x18

Worth a look

Shows demand growing +389.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+389.0%

90-day search growth — must beat 0% to launch

Competition

Incredible19%

top-5 click share — an open shelf

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Brand share

Great45%

top-5 brand share — no brand owns this niche

Review moat

Great214.52

avg incumbent reviews — the moat a new listing must climb

Price range

Good$5.21–$41.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$14.61

avg listing price — sweet spot $15–$100

Market size

Okay$171K

$171K/yr · 624K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Signals Trending No Dominant Brand

According to Flapen's Amazon United States niche tracking, 4th of july pillow covers 18x18 is a $171K/yr Amazon United States market (624K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 70/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

4th of july pillow covers 18x18 market data

Units sold / yr: 20K–25K; avg 100–250/product
Revenue / yr: $292K–$365K; units × avg price
Conversion rate: 1.9%
Avg BSR: #964
Page quality: 0%
Prime: 99%
Sponsored: 99%
Out of stock: 2.4%
Avg brand age: 29 months
Avg seller age: 179 days

Competition & brand share

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

Brands

54 falling

Sellers

Top-5 brand share

45%

Top 20: 80%

Top-5 click share

19%

Top 20: 49%

Open market

50%

AVOIN colorlife19%
RABUSOFA9%
DFXSZ6%
Jonhier6%
Hongsome5%
YOSICHY4%

Demand & seasonality

Weekly Amazon search volume, last 100 weeks — +389.0% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 76.9×

Open Trend

Top 4th of july pillow covers 18x18 search terms

patriotic pillow covers76K/yr +355.0%2.3% conv.
4th of july pillow covers54K/yr +611.8%2.5% conv.
patriotic pillow covers 18x1854K/yr +208.0%3.0% conv.
patriotic outdoor pillows42K/yr +540.3%2.0% conv.
4th of july pillow covers 18x1847K/yr +185.5%2.9% conv.
4th of july pillows35K/yr +757.9%1.9% conv.
patriotic pillows37K/yr +455.7%1.8% conv.
4th of july outdoor pillows21K/yr >1,000%2.3% conv.
american flag pillow31K/yr +264.0%1.3% conv.
red white and blue pillow covers22K/yr +319.2%2.0% conv.

All search terms

Top 4th of july pillow covers 18x18 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Jonhier 4th of July Throw Pillow Cover Independence Day Patriotic Throw Pillow Case Tufted American Flag Pattern Textured Cushion Cases Memorial Day Flag Day Decor for Sofa Bed (Blue 18 x 18)

Jonhier$19.374.6★79 rev

DFXSZ 4th of July Pillow Covers 18x18 inch Set of 2 4th of July Decor Red Embroidery Star Decoration Soft Plush Faux Fur Jacquard Throw Pillows Independence Day Decorations for Home Sofa PTK027A18

DFXSZ$14.614.8★121 rev

4th of July Pillow Covers 18x18 Inch Set of 4 Patriotic Red White Blue Summer Outdoor Throw Pillow Covers Independence Memorial Day USA Flag Linen Fourth of July Cushion Case for Sofa Couch Decor

YOSICHY$15.504.8★328 rev

RABUSOFA 4th of July Pillow Covers 12x20 Red Patriotic Signs Decoration

RABUSOFA$8.664.4★149 rev

Gohdiwh 4th of July Throw Pillow Cover 18x18 Inch Set of 2 Blue Red White Stars Patriotic Decorative Outdoor Cushion Cover Independence Memorial Day Pillow Cases Linen Farmhouse for Sofa Couch Bed

Gohdiwh$17.264.5★275 rev

Newest

by launch date

ONFAON 4th of July Pillow Covers 18x18 Set of 2 Blue Embroidery Star Independence Day Decorations Home of The Free Memorial Day Patriotic Throw Cushion Case for Home Sofa Couch

ONFAON$7.64541 rev

4mo ago

ONFAON 4th of July Freedom Throw Pillow Cover 18x18 Inch Let Freedom Ring Stars Red White Flower Patriotic Independence Memorial Day USA Flag Cushion Case for Sofa Couch Set of 4

ONFAON$9.89289 rev

4mo ago

1PC 4th of July Pillow Cover 12x20 Inch Patriotic Lumbar Pillow Cover with Cotton Tassels Vintage Americana Flag Stripe Decor for Fourth of July Memorial Day Boho Farmhouse Red White Blue Decor

Bunny Chorus$25.7313 rev

6mo ago

AVOIN colorlife 4th of July Patriotic Embroidered Throw Pillow Covers 18 x 18 Inch Striped Star Flag Stars Decor Tufted Patterned Linen Cushion Case for Sofa Couch Set of 2

AVOIN colorlife$26.4628 rev

7mo ago

Jonhier 4th of July Throw Pillow Cover Independence Day Patriotic Throw Pillow Case Tufted American Flag Pattern Textured Cushion Cases Memorial Day Flag Day Decor for Sofa Bed (Blue 18 x 18)

Jonhier$19.3779 rev

1y ago

What buyers say about 4th of july pillow covers 18x18

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Excellent Quality”

Color13%

“bold colors”

Size-Overall7%

“These fit as advertised”

Value For Money7%

“Amazing value”

Cushion6%

“This is a beaautiful little cover for a lumbar pillow”

Upholstery/Fabric Quality6%

“Great fabric”

Soft Feel4%

“buttery soft, too”

Design-Overall4%

“Great design”

Advertised Vs Actual Product4%

“As described”

Material Quality3%

“Soft material”

What buyers complain about

Color17%

“Color off”

Size-Overall14%

“Size was off”

Quality-Overall9%

“Cheaply made”

Material Quality6%

“the material is scratchy”

Hard Feel3%

“rough feel”

Value For Money3%

“Not worth the price”

Advertised Vs Actual Product3%

“Not like the picture”

Thickness3%

“which was very flat”

Cushion2%

“have little cushioning to them”

Upholstery/Fabric Quality2%

“Terrible fabric”

Top return reasons

Size-Overall28%

Color21%

Material Quality13%

Advertised Vs Actual Product9%

Quality-Overall6%

Cushion5%

Display Colors3%

Print Quality2%

Value For Money1%

Thin1%

Common questions

Is 4th of july pillow covers 18x18 profitable to sell on Amazon United States?: The niche generates $171K/yr across 109 tracked products. 24 of 35 products launched in the last 360 days are still selling. 90-day search growth is +389.0%. Flapen's verdict: Worth a look (70/100).
How competitive is the 4th of july pillow covers 18x18 niche?: 54 brands and 68 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 45% of demand.
What do buyers complain about in 4th of july pillow covers 18x18?: Top complaints mined from reviews: Color, Size-Overall, Quality-Overall. The return rate is 0.9%.
When does demand for 4th of july pillow covers 18x18 peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 76.9× the quietest.
What does it cost to enter the 4th of july pillow covers 18x18 niche?: Listings span $5.21–$41.50; the average listing price is $14.61 (sweet spot $15–$100). The average incumbent carries 215 reviews — the moat a new listing must climb.