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4th of July Kitchen Towels

Pass

4th of July Kitchen Towels scores 72 out of 100, a Pass. Shoppers spend an estimated $54K a year here, search demand grew +679.7% this quarter, and an estimated 1.0% of orders come back.

Flapen Score
72
72 / 100
Top 1% of 11,240 Home & Kitchen niches · +23 vs the category median of 49
Market size
$54K/yr143K searches / yr
90-day growth
+679.7%search demand this quarter
Competition
14%top-5 click share · 72 brands · 79 sellers

Flapen Score

4th of July Kitchen Towels against its category

The dotted line is the Home & Kitchen average. Past it, 4th of July Kitchen Towels is stronger. Inside it, weaker.

72Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 4th of July Kitchen Towels market on Amazon at a glance

Shoppers on Amazon United States searched for 4th of July Kitchen Towels 143K times last year and spent an estimated $54K. The top 5 brands take 44% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 72 out of 100, a Pass.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +679.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months
143K
Growth, 90 days vs prior 90
+679.7%
Conversion, latest week
2.6%
Market size, estimated
$54Ka year
Peak month
June20.4× the quietest month
Top search term
4th of july kitchen towels28K searches a year

02 · Price

A sale here is worth $14.63.

Listings sell for $14.63 on average, from $6.13 to $36.28. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $14.63 that is $0 to $1K a year per listing.

Average price
$14.63under the $15 to $100 sweet spot
Price range
$6.13–$36.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #1,378 within Towels. It carries 272 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
9.6%
Average rank
#1,378in Towels
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
272per listing
Listings tracked
166

04 · Newcomers

18 of last year's 102 launches cleared the first-year sales bar.

102 products launched here in the last 12 months. 18 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
102
Successful launches
18Amazon's first-year sales bar
Average brand age
29 months

Products

Top 4th of July Kitchen Towels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

Brands

72 rising

Sellers

79

Top-5 brand share

44%

Top 20: 72%

Top-5 click share

14%

Top 20: 35%

Open market

53%

  • Brand 120%
  • Brand 210%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

4th of July Kitchen Towels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 20.4×

Search terms

Top 4th of July Kitchen Towels search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 4th of july kitchen towels28K/yr
  • patriotic kitchen towels22K/yr
  • patriotic hand towels15K/yr
  • 4th of july hand towels13K/yr
  • patriotic dish towels13K/yr
  • 4th of july hand towels for bathroom8K/yr
  • fourth of july kitchen towels9K/yr
  • 4th of july towels7K/yr
  • 4th of july dish towels7K/yr
  • red white and blue kitchen towels7K/yr

Reviews and returns

What reviews say buyers love and hate about 4th of July Kitchen Towels

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Quality-Overall”
1.0%of orders come back
“Lower quality than I expected”
A buyer, on “Quality-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common 4th of July Kitchen Towels questions

Answered from the same tracked data.