Christmas Crackers

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $817K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-8.9%

Conversion, latest week

2.3%

Market size, estimated

$817Ka year

Peak month

December297.0× the quietest month

Top search term

christmas crackers525K searches a year

Listings sell for $28.66 on average, from $11.74 to $145.50. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At $28.66 that is $14K to $21K a year per listing.

Average price

$28.66inside the $15 to $100 sweet spot

Price range

$11.74–$145.50

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

500–750

Revenue per listing a year

$14K–$21K

Returns

1.9%of orders · Amazon United States median 2.1%

32% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 52.2% of listings are out of stock. The average listing ranks #6,631 within Favors. It carries 158 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

32%

Prime listings

63%

Out of stock, average day

52.2%

Average rank

#6,631in Favors

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

158per listing

Listings tracked

56

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

13

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months