swivel chair
Worth a lookShows a fragmented shelf (top 5 take 14% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible14%top-5 click share — an open shelf
Market size
Incredible$3.0M$3.0M/yr · 4.7M searches
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Good$105.94avg listing price — sweet spot $15–$100
Review moat
Okay1,900.39avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-7.4%90-day search growth — must beat 0% to launch
Price range
Bad$9.82–$661.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, swivel chair is a $3.0M/yr Amazon United States market (4.7M searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Dec. Verdict: Worth a look — 62/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
swivel chair market data
- Units sold / yr
- 30K–40K
- avg 100–250/product
- Revenue / yr
- $3.2M–$4.2M
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #347
- Page quality
- 0%
- Prime
- 56%
- Sponsored
- 98%
- Out of stock
- 16.2%
- Avg brand age
- 32 months
- Avg seller age
- 168 days
Competition & brand share
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.Brands
110 rising
Sellers
116
Top-5 brand share
35%
Top 20: 65%
Top-5 click share
14%
Top 20: 36%
Open market
62%
- Sweetcrispy12%
- DUMOS9%
- OLIXIS7%
- NEO CHAIR4%
- Nrizc3%
- KCC3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.4% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.7×
Top swivel chair search terms
- swivel chair1.1M/yr
- vanity chair with wheels760K/yr
- desk chair no wheels568K/yr
- small chair297K/yr
- white chair303K/yr
- armless office chair206K/yr
- office chair no wheels193K/yr
- spinning chair228K/yr
- nail tech chair140K/yr
- desk chair cute154K/yr
Top swivel chair products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nrizc Velvet Office Desk Chair Upholstered Home Office Desk Chairs with Adjustable Swivel Wheels Ergonomic Office Chair for Living Room Bedroom Office Vanity Study (Beige)
Nrizc$49.714.5★1,482 rev
Sweetcrispy Small Office Desk Chair Armless PU Leather with Comfy Lumbar Support Height Adjustable Rolling Swivel Task for No Arms for Adult Student Bedroom Home Vanity Beige White
Sweetcrispy$39.974.7★2,188 rev
CANMOV Swivel Accent Chair with Armrest Modern 360 Degree Swivel Barrel Chair with Curve Back and Soft Cushion Comfy Round Sherpa Teddy Armchair Single Sofa for Living Room Bedroom Waiting Room Beige
CANMOV$147.364.4★164 rev
BestEra Vanity Chair with Wheels Comfy Home Office Desk Chairs Adjustable Modern Velvet Makeup Vanity Chairs for Bedroom Living Room-Beige
BestEra$90.054.6★306 rev
Sweetcrispy Criss Cross Chair Legged Furry Armless Office Swivel Desk Chairs No Wheels Vanity Height Adjustable Wide Seat Comfy Cute Computer Task Chair for Home Bedroom Teddy Beige
Sweetcrispy$51.104.5★377 rev
Newest
by launch date
DUMOS Armless Home Office Chair: Small Desk Chair with Low Back Lumbar Support Height Adjustable PU Leather Computer Task with 360 Swivel Wheels for Adults Pink
DUMOS$40.19423 rev
Sweetcrispy Criss Cross Chair Legged Furry Armless Office Swivel Desk Chairs No Wheels Vanity Height Adjustable Wide Seat Comfy Cute Computer Task Chair for Home Bedroom Teddy Beige
Sweetcrispy$51.10377 rev
Sweetcrispy Criss Cross Chair Legged Armless Office Swivel Desk Chairs No Wheels Vanity Height Adjustable Wide Seat Comfy Cute Computer Task Seating for Home Bedroom Grey
Sweetcrispy$50.93377 rev
MALOL 360 Swivel Accent Chair- Comfy Living Room Armchair No-Sag Foam & Sturdy Metal Base Fully Assembled Swivel Accent Single Sofa for Bedroom Office Beige
MALOL$178.8618 rev
NEO CHAIR Office Vanity Chair with Wheels Comfy Desk Chair for Girls Cute Computer Small Armless Adjustable Height Swivel for Home Bedroom Task (White)
NEO CHAIR$53.3096 rev
Trending
90-day click momentumSweetcrispy Criss Cross Chair Legged Armless Office Swivel Desk Chairs No Wheels Vanity Height Adjustable Wide Seat Comfy Cute Computer Task Seating for Home Bedroom Grey
Sweetcrispy$50.934.5★
DUMOS Armless Home Office Chair: Small Desk Chair with Low Back Lumbar Support Height Adjustable PU Leather Computer Task with 360 Swivel Wheels for Adults Pink
DUMOS$40.194.7★
Sweetcrispy Criss Cross Chair Legged Furry Armless Office Swivel Desk Chairs No Wheels Vanity Height Adjustable Wide Seat Comfy Cute Computer Task Chair for Home Bedroom Teddy Beige
Sweetcrispy$51.104.5★
MALOL 360 Swivel Accent Chair- Comfy Living Room Armchair No-Sag Foam & Sturdy Metal Base Fully Assembled Swivel Accent Single Sofa for Bedroom Office Beige
MALOL$178.864.8★
WXJHL Small Round Rolling Desk Chair Armless Comfy Vanity Computer Chair Height Adjustable Swivel Work Spa Chair
WXJHL$43.784.4★
What buyers say about swivel chair
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable Chair”
“Easy Assembly”
“Money well spent”
“This is such a great quality cover for the price”
“Nice comfortable sturdy chair”
“it fits me comfortably”
“Cushion is comfy”
“Color is true”
“Its durable, all the pieces came with extra pieces”
“Just as described”
What buyers complain about
“Pretty small”
“Cheap and uncomfortable”
“Did Not Last”
“Difficult to assemble”
“Bad quality”
“No padding”
“TOO LOW”
“No wheels”
“Not sturdy”
“instructions kinda confusing”
Top return reasons
Common questions
- Is swivel chair profitable to sell on Amazon United States?
- The niche generates $3.0M/yr across 204 tracked products. 79 of 92 products launched in the last 360 days are still selling. 90-day search growth is -7.4%. Flapen's verdict: Worth a look (62/100).
- How competitive is the swivel chair niche?
- 110 brands and 116 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 35% of demand.
- What do buyers complain about in swivel chair?
- Top complaints mined from reviews: Size-Overall, Comfort-Overall, Durability. The return rate is 1.6%.
- When does demand for swivel chair peak?
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- What does it cost to enter the swivel chair niche?
- Listings span $9.82–$661.98; the average listing price is $105.94 (sweet spot $15–$100). The average incumbent carries 1,900 reviews — the moat a new listing must climb.