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Olive Tree

Pass

Olive Tree scores 65 out of 100, a Pass. Shoppers spend an estimated $3.1M a year here, search demand grew +24.9% this quarter, and an estimated 2.3% of orders come back.

Flapen Score
65
65 / 100
Top 3% of 11,240 Home & Kitchen niches · +16 vs the category median of 49
Market size
$3.1M/yr3.4M searches / yr
90-day growth
+24.9%search demand this quarter
Competition
33%top-5 click share · 28 brands · 45 sellers

Flapen Score

Olive Tree against its category

The dotted line is the Home & Kitchen average. Past it, Olive Tree is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Olive Tree market on Amazon at a glance

Shoppers on Amazon United States searched for Olive Tree 3.4M times last year and spent an estimated $3.1M. The top 5 brands take 60% of clicks. Demand peaks in Jan–Jul. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 3.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +24.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.1M a year.

Searches, last 12 months
3.4M
Growth, 90 days vs prior 90
+24.9%
Conversion, latest week
1.4%
Market size, estimated
$3.1Ma year
Peak month
January2.1× the quietest month
Top search term
olive tree1.4M searches a year

02 · Price

A sale here is worth $65.96.

Listings sell for $65.96 on average, from $30.96 to $159.40. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 750 to 1,000 of them. At $65.96 that is $49K to $66K a year per listing.

Average price
$65.96inside the $15 to $100 sweet spot
Price range
$30.96–$159.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
750–1,000
Revenue per listing a year
$49K–$66K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #176 within Artificial Trees. It carries 717 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
77%
Out of stock, average day
3.0%
Average rank
#176in Artificial Trees
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
717per listing
Listings tracked
48

04 · Newcomers

20 of last year's 22 launches cleared the first-year sales bar.

22 products launched here in the last 12 months. 20 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
22
Successful launches
20Amazon's first-year sales bar
Average brand age
26 months

Products

Top Olive Tree products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

28 rising

Sellers

45

Top-5 brand share

60%

Top 20: 95%

Top-5 click share

33%

Top 20: 75%

Open market

35%

  • Brand 122%
  • Brand 213%
  • Brand 312%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Olive Tree search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Jul · busiest ÷ quietest = 2.1×

Search terms

Top Olive Tree search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • olive tree1.4M/yr
  • olive trees artificial indoor664K/yr
  • faux olive tree255K/yr
  • fake olive tree142K/yr
  • arbol de olivo artificial135K/yr
  • olive tree 7 feet139K/yr
  • olive tree 6ft97K/yr
  • artificial olive tree86K/yr
  • faux olive tree 6ft56K/yr
  • artificial olive tree indoor58K/yr

Reviews and returns

What reviews say buyers love and hate about Olive Tree

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Size-Overall”
2.3%of orders come back
“Huge”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Olive Tree questions

Answered from the same tracked data.