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65

olive tree

Launch it

A $3.1M/yr market growing +24.9% this quarter with returns at 2.3% — clears our launch bar.

Market size 96Growth 53Conversion 17Competition 82Returns 67Price range 54Avg price 87Brand share 75Review moat 70Quality gap 43

Market size

Incredible$3.1M

$3.1M/yr · 3.4M searches

Avg price

Great$65.96

avg listing price — sweet spot $15–$100

Competition

Great33%

top-5 click share — an open shelf

Brand share

Good60%

top-5 brand share — brands hold most of the demand

Review moat

Good716.77

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.3%

return rate — above 5% kills the launch gate

Price range

Good$30.96–$159.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+24.9%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, olive tree is a $3.1M/yr Amazon United States market (3.4M searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jan–Jul. Verdict: Launch it — 65/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

olive tree market data

Units sold / yr
50K–60K
avg 750–1,000/product
Revenue / yr
$3.3M–$4.0M
units × avg price
Conversion rate
1.4%
Avg BSR
#176
Page quality
0%
Prime
77%
Sponsored
100%
Out of stock
3.0%
Avg brand age
26 months
Avg seller age
165 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

28 rising

Sellers

45

Top-5 brand share

60%

Top 20: 95%

Top-5 click share

33%

Top 20: 75%

Open market

35%

  • VIVATREES22%
  • LuceAlberi13%
  • REALEAD12%
  • Alupssuc7%
  • plantsworld6%
  • LYERSE5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +24.9% search growth over the last 90 days.
125K75KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Jul · busiest ÷ quietest = 2.1×

Top olive tree search terms

  • olive tree1.4M/yr
  • olive trees artificial indoor664K/yr
  • faux olive tree255K/yr
  • fake olive tree142K/yr
  • arbol de olivo artificial135K/yr
  • olive tree 7 feet139K/yr
  • olive tree 6ft97K/yr
  • artificial olive tree86K/yr
  • faux olive tree 6ft56K/yr
  • artificial olive tree indoor58K/yr
All search terms

Top olive tree products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$93K6%$187K9%$280K12%$373K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about olive tree

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“The quality is really solid”

Assembly/Installation14%

“Easy assemble”

Value For Money13%

“Great buy”

Design-Overall12%

“The design looks very realistic”

Size-Overall10%

“it fits the room perfectly”

Advertised Vs Actual Product6%

“Better than I expected”

Color3%

“Perfect pop of color”

Strength3%

“It is sturdy”

Shape/Style2%

“shape is perfect”

Wood Quality2%

“I am impressed with the realistic wood look/feel of the trunk”

What buyers complain about

Size-Overall19%

“Huge”

Quality-Overall14%

“The quality is extremely subpar”

Advertised Vs Actual Product9%

“nothing like picture”

Value For Money8%

“A little bit pricey”

Strength3%

“not bendable and sturdy”

Color3%

“Trunk should be brown”

Thickness3%

“Tree is thin”

Weight Heavy3%

“It is a little bit top-heavy”

Material Quality2%

“looks cheap feels cheap”

Assembly/Installation2%

“However the problems start with the assembly”

Top return reasons

Size-Overall34%
Advertised Vs Actual Product21%
Quality-Overall11%
Defective Material/Parts5%
Color5%
Value For Money4%
Material Quality2%
Shape/Style2%
Functionality-Overall2%
Thin2%

Common questions

Is olive tree profitable to sell on Amazon United States?
The niche generates $3.1M/yr across 48 tracked products. 20 of 22 products launched in the last 360 days are still selling. 90-day search growth is +24.9%. Flapen's verdict: Launch it (65/100).
How competitive is the olive tree niche?
28 brands and 45 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in olive tree?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 2.3%.
When does demand for olive tree peak?
Demand peaks in Jan–Jul; the busiest month runs 2.1× the quietest.
What does it cost to enter the olive tree niche?
Listings span $30.96–$159.40; the average listing price is $65.96 (sweet spot $15–$100). The average incumbent carries 717 reviews — the moat a new listing must climb.