Display Case

Shoppers searched for this 8.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.5M a year.

Searches, last 12 months

8.5M

Growth, 90 days vs prior 90

-6.0%

Conversion, latest week

0.5%

Market size, estimated

$5.5Ma year

Peak month

January1.5× the quietest month

Top search term

display case1.9M searches a year

Listings sell for $118.02 on average, from $9.43 to $243.52. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At $118.02 that is $89K to $118K a year per listing.

Average price

$118.02above the $15 to $100 sweet spot

Price range

$9.43–$243.52

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

750–1,000

Revenue per listing a year

$89K–$118K

Returns

1.7%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 51% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #403 within Dining Room Furniture. It carries 416 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

51%

Out of stock, average day

6.1%

Average rank

#403in Dining Room Furniture

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

416per listing

Listings tracked

67

28 products launched here in the last 12 months. 24 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

28

Successful launches

24Amazon's first-year sales bar

Average brand age

32 months