folding table
Launch itA $18.2M/yr market growing +4.8% this quarter with returns at 2.3% — clears our launch bar.
Market size
Incredible$18.2M$18.2M/yr · 19.2M searches
Competition
Incredible14%top-5 click share — an open shelf
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Avg price
Good$105.37avg listing price — sweet spot $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,570.27avg incumbent reviews — the moat a new listing must climb
Growth
Okay+4.8%90-day search growth — must beat 0% to launch
Price range
Bad$19.41–$439.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, folding table is a $18.2M/yr Amazon United States market (19.2M searches/yr). The top 5 brands hold 30% of demand. Demand peaks in May. Verdict: Launch it — 64/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
folding table market data
- Units sold / yr
- 200K–250K
- avg 1,250–1,500/product
- Revenue / yr
- $21.1M–$26.3M
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #662
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 97%
- Out of stock
- 5.4%
- Avg brand age
- 34 months
- Avg seller age
- 171 days
Competition & brand share
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.Brands
88 rising
Sellers
97
Top-5 brand share
30%
Top 20: 68%
Top-5 click share
14%
Top 20: 38%
Open market
66%
- Our Modern Space11%
- Amazon Basics5%
- LITTLE TREE5%
- MAKE CHANGES5%
- BestOffice5%
- FDW4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.8% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 2.3×
Top folding table search terms
- dining table5.5M/yr
- folding table4.6M/yr
- kitchen table3.5M/yr
- foldable table1.3M/yr
- small folding table831K/yr
- mesas de comedor652K/yr
- folding tables427K/yr
- portable table418K/yr
- mesas para fiestas202K/yr
- plastic table201K/yr
Top folding table products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PayLessHere | 6FT Folding Table | Portable Plastic Table with Carry Handle | Waterproof & Foldable Table Design | Steel Frame with Lock | White | for Events Camping Indoor & Outdoor Use
PayLessHere$29.634.4★1,283 rev
6 Feet Foldable Table with Built in Handle & Steel Legs | 6FT Heavy Duty Folding Portable | Perfect for Party Dining Wedding Events Picnic Indoor Outdoor Camping Utility Folding - 6 Foot
Our Modern Space$52.634.5★4,268 rev
BestOffice Outdoor 6 FT Folding Camping Table Plastic Table Portable Square Height Dining Table Perfect for Picnics Parties Party and Camping White
BestOffice$48.254.2★2,005 rev
4 Feet Foldable Table Adjustable Height with Built in Handle Steel Legs | 4FT Heavy Duty Portable | Perfect for Party Dining Wedding Events Picnic Indoor Outdoor Camping Utility Folding - 4 Foot
Our Modern Space$46.384.5★4,268 rev
6 Feet Foldable Table with Built in Handle & Steel Legs | 6FT Heavy Duty Folding Portable | Perfect for Party Dining Wedding Events Picnic Indoor Outdoor Camping Utility Folding - 6 Foot
Our Modern Space$52.334.5★4,268 rev
Newest
by launch date
Garvee 78.7 Inch Industrial Dining Table for 8-10 People Large Dinner Kitchen Tables with Sturdy Metal Frame Multi-Use for Dining Room Living Room Indoor Restaurant Office Desk (Only Table)
Garvee$95.218 rev
2 Pack of 6 Feet Foldable Table with Built in Handle & Steel Legs | Heavy Duty Portable | Perfect for Party Dining Wedding Events Picnic Indoor Outdoor Camping Utility Temporary
Our Modern Space$99.384,268 rev
Sweetcrispy 4 FT Folding Picnic Table Easy to Fold and Store Foldable Table for Camping Picnic Dining Party Kitchen Outdoor Indoor with Carrying Handle
Sweetcrispy$36.4298 rev
FurniEdge 6FT Folding Table 2 Pack Heavy Duty Plastic Table with Handel 400 lbs Portable Table Reinforced Steel Legs Fold-in-Half Table Ideal for Parties Picnics Weddings Camping White
FurniEdge$94.30195 rev
MAKE CHANGES Folding Table 2 Pack 6 FT Foldable Plastic Table with Carrying Handle Heavy Duty Portable Fold-in-Half Utility Table for Party Camping Banquet Craft Wedding Indoor & Outdoor Use
MAKE CHANGES$92.82405 rev
Trending
90-day click momentumGarvee 78.7 Inch Industrial Dining Table for 8-10 People Large Dinner Kitchen Tables with Sturdy Metal Frame Multi-Use for Dining Room Living Room Indoor Restaurant Office Desk (Only Table)
Garvee$95.214.2★
2 Pack of 6 Feet Foldable Table with Built in Handle & Steel Legs | Heavy Duty Portable | Perfect for Party Dining Wedding Events Picnic Indoor Outdoor Camping Utility Temporary
Our Modern Space$99.384.5★
Sweetcrispy 4 FT Folding Picnic Table Easy to Fold and Store Foldable Table for Camping Picnic Dining Party Kitchen Outdoor Indoor with Carrying Handle
Sweetcrispy$36.424.4★
FurniEdge 6FT Folding Table 2 Pack Heavy Duty Plastic Table with Handel 400 lbs Portable Table Reinforced Steel Legs Fold-in-Half Table Ideal for Parties Picnics Weddings Camping White
FurniEdge$94.304.4★
MAKE CHANGES Folding Table 2 Pack 6 FT Foldable Plastic Table with Carrying Handle Heavy Duty Portable Fold-in-Half Utility Table for Party Camping Banquet Craft Wedding Indoor & Outdoor Use
MAKE CHANGES$92.824.6★
What buyers say about folding table
What buyers praise and complain about, mined from review topics.What buyers love
“Feels sturdy”
“Excellent product as described”
“Ease to assemble”
“So easy to fit”
“very affordable”
“As described”
“Easy to Handle”
“Great storage capacity”
“easy to transport”
“Nice lightweight table”
What buyers complain about
“does not fit”
“Poor quality control”
“Assembly difficult”
“NOt sturdy”
“Broke quickly”
“Very heavy”
“Sometimes Cheaper Really Isn't the Best”
“False advertisement”
“Unstable”
“Difficult to fold”
Top return reasons
Common questions
- Is folding table profitable to sell on Amazon United States?
- The niche generates $18.2M/yr across 179 tracked products. 59 of 71 products launched in the last 360 days are still selling. 90-day search growth is +4.8%. Flapen's verdict: Launch it (64/100).
- How competitive is the folding table niche?
- 88 brands and 97 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 30% of demand.
- What do buyers complain about in folding table?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Assembly/Installation. The return rate is 2.3%.
- When does demand for folding table peak?
- Demand peaks in May; the busiest month runs 2.3× the quietest.
- What does it cost to enter the folding table niche?
- Listings span $19.41–$439.88; the average listing price is $105.37 (sweet spot $15–$100). The average incumbent carries 1,570 reviews — the moat a new listing must climb.