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Bar

Maybe

Shoppers spend an estimated $4.8M a year here. But buyers convert on only 0.4% of searches, so Bar is a Maybe.

Flapen Score
58
58 / 100
Top 14% of 11,240 Home & Kitchen niches · +9 vs the category median of 49
Market size
$4.8M/yr10.3M searches / yr
90-day growth
+0.9%search demand this quarter
Competition
29%top-5 click share · 45 brands · 64 sellers

Flapen Score

Bar against its category

The dotted line is the Home & Kitchen average. Past it, Bar is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bar market on Amazon at a glance

Shoppers on Amazon United States searched for Bar 10.3M times last year and spent an estimated $4.8M. The top 5 brands take 49% of clicks. Demand peaks in Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 10.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.8M a year.

Searches, last 12 months
10.3M
Growth, 90 days vs prior 90
+0.9%
Conversion, latest week
0.4%
Market size, estimated
$4.8Ma year
Peak month
December1.6× the quietest month
Top search term
bar4.3M searches a year

02 · Price

A sale here is worth $114.15.

Listings sell for $114.15 on average, from $23.95 to $599.24. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At $114.15 that is $29K to $57K a year per listing.

Average price
$114.15above the $15 to $100 sweet spot
Price range
$23.95–$599.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
250–500
Revenue per listing a year
$29K–$57K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #35 within Game & Recreation Room Furniture. It carries 497 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
74%
Out of stock, average day
3.7%
Average rank
#35in Game & Recreation Room Furniture
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
497per listing
Listings tracked
78

04 · Newcomers

12 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
12Amazon's first-year sales bar
Average brand age
36 months

Products

Top Bar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

45 falling

Sellers

64

Top-5 brand share

49%

Top 20: 82%

Top-5 click share

29%

Top 20: 57%

Open market

45%

  • Brand 114%
  • Brand 210%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Bar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350K250KHoliday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Bar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bar4.3M/yr
  • bar cart2.9M/yr
  • bar table1.1M/yr
  • home bar379K/yr
  • mini bar337K/yr
  • mini bar for home197K/yr
  • bar tables120K/yr
  • bar stand116K/yr
  • bar carts92K/yr
  • bar table set111K/yr

Reviews and returns

What reviews say buyers love and hate about Bar

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Assembly/Installation”
16%of negative reviews mention “Assembly/Installation”
2.9%of orders come back
“set up was a little difficult”
A buyer, on “Assembly/Installation”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bar questions

Answered from the same tracked data.