How competitive is the Matcha Set niche on Amazon United States?

36 brands and 45 sellers compete in Matcha Set on Amazon United States. The top 5 Matcha Set products take 38% of clicks and its top 5 brands hold 48% of demand.

What do buyers complain about in Matcha Set?

Matcha Set buyers on Amazon United States complain most about Durability, Quality-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 1.0%.

What does it cost to enter the Matcha Set niche?

Matcha Set sells for $17.72 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $6.24–$36.54. The average incumbent carries 1,317 reviews — the moat a new listing must climb.

Matcha Set

Matcha Set clears our launch bar: a $8.2M/yr market growing +3.1% this quarter with returns at 1.0%.

Signals No Dominant Brand

Flapen Score

Launch it

Top 2% of 11,240 Home & Kitchen niches · +19 vs the category median of 49

This niche Category average · 11,240 niches

Is Matcha Set profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Matcha Set is a $8.2M/yr Amazon United States market (8.4M searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Jul. Verdict: Launch it — 68/100.

Matcha Set: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +3.1% over the last 90 days and 5.5% of searches end in a purchase.

$8.2M

revenue / yr

Units sold / yr500K

Search volume / yr+3.1%8.4M

Conversion rate5.5%

Avg price$17.72

Who owns the niche?

The top 5 brands hold 48% of demand, so 52% of the market is open.

52%

open market share

Brands · sellers36 · 45

Top-5 product click share38%

Open market52%

Avg brand age28 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 46 products

Top Matcha Set products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

YIBO Matcha Whisk Set With Bowl Ceramic Matcha Making Kit Includes Bamboo Whisk (Chasen) Holder Stand Powder Starter Sifter Scoop Measuring Spoon & Cup Tea Tools For Ceremony (Mottled Green)

Price: $19.73
Rating: 4.6/5
Reviews: 326
Age: 10mo ago

JBER Matcha Whisk Set 7PCS Matcha Set with Bamboo Whisk and Ceramic Bowl

Price: $17.83
Rating: 4.8/5
Reviews: 715
Age: 10mo ago

TANG PIN Matcha Set - Match Bowl and Whisk 15 OZ Matcha Whisk Set

Price: $28.49
Rating: 4.8/5
Reviews: 1,261
Age: 3y ago

HUSHHAVN Matcha Whisk Set Ceramic Matcha Set Includes Bowl & Holder Bamboo Whisk (Chasen) Scoop Spoon and Sifter 6PCS Matcha Kit Covers Everything Needed for Making Matcha (Green)

Price: $16.61
Rating: 4.7/5
Reviews: 324
Age: 9mo ago

Clay&Fire Matcha Whisk Set 9 pcs Ceramic Matcha Set Gifts for Women

Price: $17.12
Rating: 4.5/5
Reviews: 673
Age: 1y ago

Newest

by launch date

Matcha Whisk Set with Ceramic Bowl - Complete Matcha Making Kit Bamboo Whisk (Chasen) Whisk Holder Matcha Powder Sifter Scoop Japanese Tea Ceremony ToolsGreen

Price: $10.32
Rating: 4.5/5
Reviews: 280
Age: 3mo ago

ZoeMeilil Matcha Whisk Set Ceramic Matcha Bowl with Pour Spout Bamboo Whisk Whisk Holder Scoop Sifter Japanese Matcha Kit for Beginners (Pink)

Price: $10.54
Rating: 4.6/5
Reviews: 23
Age: 4mo ago

ZENSO Premium Matcha Whisk Set 10 Piece Japanese Matcha Tea Ceremony Kit | Matcha Bowl Tea Canister Purple Bamboo Whisk Whisk Holder Sifter Scoop & Scoop Holder Cup Cloth Spoon - Dark Gray

Price: $36.54
Rating: 4.6/5
Reviews: 158
Age: 8mo ago

HUSHHAVN Matcha Whisk Set Ceramic Matcha Set Includes Bowl & Holder Bamboo Whisk (Chasen) Scoop Spoon and Sifter 6PCS Matcha Kit Covers Everything Needed for Making Matcha (Green)

Price: $16.61
Rating: 4.7/5
Reviews: 324
Age: 9mo ago

Matcha Whisk - 2-pack Bamboo Matcha Whisk Set

Price: $11.25
Rating: 4.7/5
Reviews: 548
Age: 10mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

36 falling

Sellers

Top-5 brand share

48%

Top 20: 87%

Top-5 click share

38%

Top 20: 78%

Open market

47%

YIBO15%
Clay&Fire10%
JBER8%
TANG PIN7%
HUSHHAVN7%
TURIMON5%

Matcha Set demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume8.4MCVR5.5%Products46Brands36Top 5 Brands48%OOS Rate6.5%Rating4.6★Reviews1,317Avg BSR#2,334

Peak months: Jul · busiest ÷ quietest = 2.1×

Top Matcha Set search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

matcha set2.0M/yr +33.3%2.6% conv.
matcha whisk1.4M/yr +16.2%8.0% conv.
matcha whisk set2.1M/yr -31.4%3.9% conv.
matcha kit1.1M/yr +2.0%3.2% conv.
matcha bowl591K/yr +0.8%1.7% conv.
matcha bowl set140K/yr +7.3%1.8% conv.
matcha accessories89K/yr +10.6%0.6% conv.
matcha kit set105K/yr +2.5%2.9% conv.
matcha set kit114K/yr -9.7%2.7% conv.
macha whisk set88K/yr +4.8%3.9% conv.

What reviews say buyers love and hate about Matcha Set

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews

Quality-Overall27%

“Great quality set”

Value For Money12%

“Good value for price”

Color7%

“Beautiful color”

Ease Of Use6%

“easy to handle”

Taste-Overall5%

“smooth taste”

What buyers complain about

65% of reviews

Durability20%

“Breaks easily”

Quality-Overall20%

“Terrible quality, sooo flimsy”

Value For Money5%

“Not worth, spend a little more to get something much better”

Size-Overall4%

“The teacup is small”

Strength4%

“Very weak”

Matcha Set return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

37%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money

15%

2Size-Overall

15%

3Quality-Overall

13%

4Color

10%

5Functionality-Overall

Common Matcha Set questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Matcha Set 68/100 on Amazon United States — Launch it. The niche generates $8.2M/yr across 46 tracked products. 17 of 18 products launched in the last 360 days are still selling. Search demand moved +3.1% over the last 90 days.