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Mineral Sunscreen Spray

Mineral Sunscreen Spray clears our launch bar: a $3.8M/yr market growing +183.8% this quarter with returns at 0.2%.

Signals Trending

Flapen Score

75
Launch it

Top 1% of 10,978 Beauty & Personal Care niches · +27 vs the category median of 48

Market size 96Growth 97Conversion 96Competition 79Returns 99Price range 72Avg price 77Brand share 27Review moat 24Quality gap 38
This niche Category average · 10,978 niches

Is Mineral Sunscreen Spray profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Mineral Sunscreen Spray is a $3.8M/yr Amazon United States market (1.8M searches/yr). The top 5 brands hold 89% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 75/100.

Mineral Sunscreen Spray: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +183.8% over the last 90 days and 13.1% of searches end in a purchase.

$3.8M

revenue / yr

Units sold / yr300K
Search volume / yr+183.8%1.8M
Conversion rate13.1%
Avg price$15.85

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers13 · 738
Top-5 product click share36%
Open market11%
Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 51 products

Sponsored placement69%
New entrants (1y)8· 8 succeeded
Avg rating4.5★
Avg reviews6,243

Top Mineral Sunscreen Spray products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

$0$113K$226K$340K$453K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

738

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

36%

Top 20: 76%

Open market

8%

  • Banana Boat27%
  • BLUE LIZARD23%
  • Neutrogena22%
  • Coppertone11%
  • Sun Bum5%
  • THINK3%
  • Open — no brand owns it (7 brands, 8%)

Mineral Sunscreen Spray demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.8MCVR13.1%Products51Brands13Top 5 Brands89%OOS Rate0.0%Rating4.5★Reviews6,243Avg BSR#78
100K60KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 19.4×

Top Mineral Sunscreen Spray search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • banana boat sunscreen380K/yr
  • mineral sunscreen spray262K/yr
  • neutrogena sunscreen spray183K/yr
  • spray sunscreen spf 50138K/yr
  • blue lizard sunscreen spray107K/yr
  • banana boat84K/yr
  • mineral spray sunscreen55K/yr
  • reef safe sunscreen spray91K/yr
  • coppertone pure and simple38K/yr
  • spf 50 sunscreen spray43K/yr

What reviews say buyers love and hate about Mineral Sunscreen Spray

What buyers mention most, as a share of all reviews.

What buyers love

62% of reviews
Smell10%

fragrance free

Quality-Overall9%

Consistent product

Protection9%

Good sun protection

Ease Of Application7%

Easy to Apply

Suitability Combination Skin7%

feels gentle on the skin

What buyers complain about

50% of reviews
Allergies11%

Allergic Reaction

Value For Money6%

expensive

Smell6%

The smell is gross

Color6%

Not even any pink to my face

Functionality-Overall5%

Does Not Work As Expected

Mineral Sunscreen Spray return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

38%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof
12%
2Size-Overall
12%
3Value For Money
11%
4Advertised Vs Actual Product
10%
5Ingredients-Overall
5%

Common Mineral Sunscreen Spray questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mineral Sunscreen Spray 75/100 on Amazon United States — Launch it. The niche generates $3.8M/yr across 51 tracked products. 8 of 8 products launched in the last 360 days are still selling. Search demand moved +183.8% over the last 90 days.
Search demand for Mineral Sunscreen Spray on Amazon United States peaks in May–Jun–Jul, where the busiest month runs 19.4× the quietest.