Bio Oil Lotion

Shoppers searched for this 778K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +95.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $654K a year.

Searches, last 12 months

778K

Growth, 90 days vs prior 90

+95.9%

Conversion, latest week

4.0%

Market size, estimated

$654Ka year

Peak month

December3.6× the quietest month

Top search term

beauty from bees body serum433K searches a year

Listings sell for $21.07 on average, from $12.61 to $51.76. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $21.07 that is $11K to $16K a year per listing.

Average price

$21.07inside the $15 to $100 sweet spot

Price range

$12.61–$51.76

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

$11K–$16K

Returns

0.6%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 20.6% of listings are out of stock. The average listing ranks #808 within Oils. It carries 2,489 reviews at 3.73 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

68%

Out of stock, average day

20.6%

Average rank

#808in Oils

Average rating

3.73 starsAmazon United States average 4.42 stars

Average reviews

2,489per listing

Listings tracked

31

23 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

23

Successful launches

10Amazon's first-year sales bar

Average brand age

47 months