Is bio oil lotion profitable to sell on Amazon United States?

The niche generates $654K/yr across 31 tracked products. 10 of 23 products launched in the last 360 days are still selling. 90-day search growth is +95.9%. Flapen's verdict: Worth a look (75/100).

How competitive is the bio oil lotion niche?

23 brands and 44 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in bio oil lotion?

Top complaints mined from reviews: Smell, Moist/Dry, Value For Money. The return rate is 0.6%.

When does demand for bio oil lotion peak?

Demand peaks in Jan–Jun–Jul–Dec; the busiest month runs 3.6× the quietest.

What does it cost to enter the bio oil lotion niche?

Listings span $12.61–$51.76; the average listing price is $21.07 (sweet spot $15–$100). The average incumbent carries 2,489 reviews — the moat a new listing must climb.

bio oil lotion

Worth a look

Shows beatable incumbent ratings (3.7★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Quality gap

Incredible3.7★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.6%

return rate — above 6% kills the launch gate

Avg price

Great$21.07

avg listing price — sweet spot $15–$100

Price range

Great$12.61–$51.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+95.9%

90-day search growth — must beat 0% to launch

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Market size

Good$654K

$654K/yr · 778K searches

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay4.0%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,488.58

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, bio oil lotion is a $654K/yr Amazon United States market (778K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jan–Jun–Jul–Dec. Verdict: Worth a look — 75/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 20K–25K; avg 500–750/product
Revenue / yr: $421K–$527K; units × avg price
Launch success: 43%; 10 of 23 new (360d)
Conversion rate: 4.0%
Avg BSR: #808
Page quality: 0%
Prime: 68%
Sponsored: 100%
Out of stock: 20.6%
Avg brand age: 47 months
Avg seller age: 125 days

Competition

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 rising

Sellers

Top-5 brand share

64%

Top 20: 97%

Top-5 click share

46%

Top 20: 88%

Open market

32%

Generic20%
Naturium17%
Boaccy17%
MUBSEOTH5%
OSEA5%
NEEPY5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +95.9% search growth over the last 90 days.

Peak months: Jan, Jun, Jul, Dec · busiest ÷ quietest = 3.6×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 31 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Boaccy Beeswax Body Serum Waterless Body Oil Moisturizer with Avocado Oil Castor Oil & Shea Butter Lightweight Wet Skin Formula for Soft Radiant-Looking Skin Sweet Vanilla 8 fl oz (1)

Boaccy$28.593.9★35 rev

Naturium The Glow Getter Body Oil Multi-Oil for Intense Nourishment Hydrating & Moisturizing Formula Vegan & Cruelty-Free 3.4 oz

Naturium$23.554.5★771 rev

Beauty From Bees Body Serum Beeswax Body Serum Waterless Body Oil Moisturizer Lightweight Wet Skin Formula for Soft Radiant-Looking Skin. (1pcs/250ML)

Generic$21.043.7★4 rev

Beauty From Bees Body Serum Beeswax Body Serum Waterless Body Oil Moisturizer Lightweight Wet Skin Formula for Soft Radiant-Looking Skin. 100ML/1pcs

Generic$18.091.0★1 rev

Naturium Bio-Lipid Restoring Moisturizing Body Lotion with Shea Butter Fragrance Free 14 oz

Naturium$14.594.5★2,859 rev

Newest

by launch date

Vincofoo Beauty From Bees Body Serum beauty from bees body serum sweet vanilla With Castor Oil Avocado Oil Fast Absorbing for Dry & Crepey Skin Natural (150ML/1pcs)

Vincofoo$16.992 rev

today

Beauty From Bees Body Serum Beeswax Body Serum Waterless Body Oil Moisturizer Lightweight Wet Skin Formula for Soft Radiant-Looking Skin. 100ML/1pcs

Generic$18.091 rev

1mo ago

Beauty From Bees Body Serum Beeswax Body Serum Waterless Body Oil Moisturizer Lightweight Wet Skin Formula for Soft Radiant-Looking Skin. (1pcs/250ML)

Generic$21.044 rev

1mo ago

MUBSEOTH Beauty From Bees Body Serum Beeswax Body Serum Body Oil with Avocado Castor & Shea Lightweight Wet Skin Formula Sweet Vanilla Fast Absorbing for Dry & Crepey Skin Natural 100ML/1pcs

MUBSEOTH$15.348 rev

1mo ago

MUBSEOTH Beauty From Bees Body Serum Beeswax Body Serum Waterless Body Oil Moisturizer Lightweight Wet Skin Formula for Soft Radiant-Looking Skin. (1pcs/250ML)

MUBSEOTH$19.288 rev

1mo ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Smell20%

“Clean smell”

Moist/Dry15%

“Very Moisturizing”

Soft Feel11%

“Goes on smooth”

Suitability Dry Skin6%

“Helped my dry skin”

Quality-Overall5%

“awesome luxurious quality lotion ever”

Absorbency4%

“Absorbed well”

Suitability Combination Skin4%

“Great for sensitive skin”

Value For Money4%

“Great Value”

Suitability Oily Skin2%

“not oily”

Oily/Greasy2%

“does not leave skin oily”

What buyers complain about

Smell22%

“Weird smell”

Moist/Dry7%

“No moisture”

Value For Money5%

“Too expensive”

Suitability Dry Skin5%

“It doesn't help with dry skin”

Motor Power4%

“Pump did not work”

Allergies3%

“Skin irritation”

Functionality-Overall3%

“Pump does not work”

Oily/Greasy2%

“It goes on oily”

Skin Health2%

“Makes your skin feel nasty”

Thickness1%

“Even then, it felt thin going on”

Top return reasons

Smell41%

Motor Power13%

Leak-Proof9%

Advertised Vs Actual Product6%

Oily/Greasy4%

Moist/Dry4%

Value For Money2%

Product Condition2%

Functionality-Overall2%

Size-Overall2%

Common questions

Is bio oil lotion profitable to sell on Amazon United States?: The niche generates $654K/yr across 31 tracked products. 10 of 23 products launched in the last 360 days are still selling. 90-day search growth is +95.9%. Flapen's verdict: Worth a look (75/100).
How competitive is the bio oil lotion niche?: 23 brands and 44 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in bio oil lotion?: Top complaints mined from reviews: Smell, Moist/Dry, Value For Money. The return rate is 0.6%.
When does demand for bio oil lotion peak?: Demand peaks in Jan–Jun–Jul–Dec; the busiest month runs 3.6× the quietest.
What does it cost to enter the bio oil lotion niche?: Listings span $12.61–$51.76; the average listing price is $21.07 (sweet spot $15–$100). The average incumbent carries 2,489 reviews — the moat a new listing must climb.

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bio oil lotion

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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