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Magnesium Cream

Pass

Magnesium Cream scores 68 out of 100, a Pass. Shoppers spend $3.0M a year here, demand is soft, at -6.4% this quarter, and returns run at 0.6% of orders.

Flapen Score
68
68 / 100
Top 2% of 10,978 Beauty & Personal Care niches · +20 vs the category median of 48
Market size
$3.0M/yr1.5M searches / yr
90-day growth
-6.4%search demand this quarter
Competition
53%top-5 click share · 18 brands · 49 sellers

Flapen Score

Magnesium Cream against its category

The dotted line is the Beauty & Personal Care average. Past it, Magnesium Cream is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magnesium Cream market on Amazon at a glance

Shoppers on Amazon United States searched for Magnesium Cream 1.5M times last year and spent an estimated $3.0M. The top 5 brands take 59% of clicks. Demand peaks in Jan–Feb. Flapen scores it 68 out of 100, a Pass.

01 · Demand

8.6% of searches ended in a purchase last week.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.0M a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
-6.4%
Conversion, latest week
8.6%
Market size, estimated
$3.0Ma year
Peak month
January1.7× the quietest month
Top search term
magnesium cream597K searches a year

02 · Price

A sale here is worth $23.07.

Listings sell for $23.07 on average, from $5.96 to $47.68. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 4,000 to 5,000 of them. At $23.07 that is $92K to $115K a year per listing.

Average price
$23.07inside the $15 to $100 sweet spot
Price range
$5.96–$47.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
125K–150K
Units per listing a year
4,000–5,000
Revenue per listing a year
$92K–$115K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #275 within Lotions. It carries 1,863 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
8.0%
Average rank
#275in Lotions
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
1,863per listing
Listings tracked
21

04 · Newcomers

Amazon counts 7 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
7Amazon's first-year sales bar
Average brand age
44 months

Products

Top Magnesium Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

$0$297K$594K$891K$1.2M101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

49

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

53%

Top 20: 99%

Open market

36%

  • Magnum Solace29%
  • Venture Pal11%
  • 8 SHEEP ORGANICS8%
  • JUNIORS BEDTIME LOTIO6%
  • Doracome5%
  • LUusmm5%

Demand

Magnesium Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.7×

Search terms

Top Magnesium Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magnesium cream597K/yr
  • magnesium cream for pain219K/yr
  • 8 sheep organics118K/yr
  • magnesium cream for sleep110K/yr
  • magnesium cream for leg cramps65K/yr
  • juniors bedtime lotion69K/yr
  • magnesium foot cream31K/yr
  • magnesium rub24K/yr
  • magnesium glycinate cream22K/yr
  • magnesium lotion for babies40K/yr

Reviews and returns

What reviews say buyers love and hate about Magnesium Cream

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall24%−0.27

Dosent work

Did not work

No results

Value For Money10%−0.04

Expensive

Way too expensive

Costs too much

Allergies6%−0.05

Skin Irritation

Allergic Reaction

Too itchy

Smell6%+0.68

Dont like the scent

has a slight smell

Unbearable smell

Advertised Vs Actual Product5%−0.02

Inaccurate description

Not as described

False advertising

Love

Smell19%+0.68

Amazing scent

Light scent

Fresh fragrance

Efficiency16%+1.40

Effective,

Works well

Uber effective product

Quality-Overall12%+1.00

Decent enough product

Quality lotion

Excellent Product

Soft Feel6%

Super soft

Goes on smooth

Smooth application

Absorbency4%+0.21

Absorbs good

Absorbs fast

absorbs much easier

Return

0.6% Return rate 23% Fixable by listing

Functionality-Overall27%█▇▆▇▇▆

Dosent work

Did not work

No results

Advertised Vs Actual Product14%▇▇█▇██

Inaccurate description

Not as described

False advertising

Smell10%██▆▆▆▇

Dont like the scent

has a slight smell

Unbearable smell

Leak-Proof7%▄▄█▇▅▅
Motor Power5%▅▆▆█▇▅

FAQ

Common Magnesium Cream questions

Answered from the same tracked data.