Is ohora profitable to sell on Amazon United States?

The niche generates $1.7M/yr across 174 tracked products. 37 of 52 products launched in the last 360 days are still selling. 90-day search growth is +7.7%. Flapen's verdict: Launch it (64/100).

How competitive is the ohora niche?

24 brands and 46 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in ohora?

Top complaints mined from reviews: Durability, Adhesion/Stickiness, Size-Overall. The return rate is 1.5%.

When does demand for ohora peak?

Demand peaks in Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the ohora niche?

Listings span $6.91–$28.71; the average listing price is $12.28 (sweet spot $15–$100). The average incumbent carries 1,561 reviews — the moat a new listing must climb.

ohora

Launch it

A $1.7M/yr market growing +7.7% this quarter with returns at 1.5% — clears our launch bar.

Competition

Incredible14%

top-5 click share — an open shelf

Market size

Great$1.7M

$1.7M/yr · 8.1M searches

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Returns

Great1.5%

return rate — above 5% kills the launch gate

Price range

Good$6.91–$28.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.28

avg listing price — sweet spot $15–$100

Review moat

Okay1,560.84

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+7.7%

90-day search growth — must beat 0% to launch

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, ohora is a $1.7M/yr Amazon United States market (8.1M searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Dec. Verdict: Launch it — 64/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

ohora market data

Units sold / yr: 150K–200K; avg 750–1,000/product
Revenue / yr: $1.8M–$2.5M; units × avg price
Conversion rate: 1.7%
Avg BSR: #142
Page quality: 0%
Prime: 100%
Sponsored: 98%
Out of stock: 9.6%
Avg brand age: 34 months
Avg seller age: 124 days

Competition & brand share

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.

Brands

24 falling

Sellers

Top-5 brand share

84%

Top 20: 99%

Top-5 click share

14%

Top 20: 36%

Open market

13%

ohora46%
heyhae24%
Dashing Diva8%
AutyaMee3%
Maitys3%
Oauee2%
Open — no brand owns it (18 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.7% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.1×

Open Trend

Top ohora search terms

semi cured gel nail strips1.3M/yr -3.4%1.1% conv.
ohora semi cured gel nails1.1M/yr +1.2%2.5% conv.
hey hae nail strips314K/yr +98.2%3.6% conv.
polish pops551K/yr +24.0%1.0% conv.
ohora532K/yr +20.1%1.7% conv.
gel nail stickers380K/yr +66.7%0.9% conv.
gel nail strips510K/yr -2.3%1.4% conv.
nail strips436K/yr +5.5%1.0% conv.
nail wraps386K/yr +9.3%0.7% conv.
nail polish strips366K/yr -5.8%0.9% conv.

All search terms

Top ohora products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dashing Diva Gloss Nail Strips - Lavender Dreams - UV Free Chip Resistant Long Lasting Gel Stickers - Contains 32 Wraps 1 Prep Pad 1 File

Dashing Diva$7.944.1★1,511 rev

ohora Semi Cured Gel Nail Strips (N Cream Light) - Nude Solid Works with Any UV/LED Lamps Salon-Quality Long Lasting Easy to Apply & Remove - Includes 2 Prep Pads Nail File & Wooden Stick

ohora$11.754.1★3,543 rev

ohora Semi Cured Gel Nail Strips (N Cream Glow) - Pink Solid Works with Any UV/LED Lamps Salon-Quality Long Lasting Easy to Apply & Remove - Includes 2 Prep Pads Nail File & Wooden Stick

ohora$11.884.1★4,008 rev

ohora Semi Cured Gel Nail Strips (N Cream Indigo) - Blue Solid Works with Any UV/LED Lamps Salon-Quality Long Lasting Easy to Apply & Remove - Includes 2 Prep Pads Nail File & Wooden Stick

ohora$10.804.0★3,868 rev

ohora Semi Cured Gel Nail Strips (N Essential French) - White French Works with Any UV/LED Lamps Salon-Quality Long Lasting Easy to Apply & Remove - Includes 2 Prep Pads Nail File & Wooden Stick

ohora$14.194.1★4,008 rev

Newest

by launch date

Heyhae Semi Cured Gel Nail Strips | No LED Lamp Needed | White Jelly | Easy Apply & Remove Salon Quality | Includes 28 Strips 2 Prep Pads Nail File & Wooden stick - Hey On My Milky Way

heyhae$9.98125 rev

4mo ago

ohora Natural Glow Milk Syrup Nail Strengthener (Rosehip) - Tinted Nail Hardener for Brittle Damaged Nails Quick-Dry Glossy Finish Nail Repair & Growth 15 mL

ohora$16.76434 rev

8mo ago

Heyhae Semi Cured Gel Nail Strips | No LED Lamp Needed | Summer Solid Red | Easy Apply & Remove Salon Quality | Includes 28 Strips 1 Prep Pads Nail File & Wooden stick - Hey Grape Escape

heyhae$9.702,144 rev

11mo ago

NEWSPIED Spring Gel Nail Strips Stickers 6 Sheets Flowers Gel Nail Stickers Summer Cute Cherry Blossom Floral Design Nail Art Supplies Self-Adhesive Long Lasting Nail Polish Wraps for Women Girls

NEWSPIED$8.00221 rev

1y ago

OAUEE Semi Cured Gel Nail Strips | Gel Nail Stickers with UV Light Required | Salon Quality Easy Application and RemovalPink Ombre

Oauee$9.991,161 rev

1y ago

What buyers say about ohora

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use12%

“Easy to put on”

Quality-Overall12%

“The build quality feels solid for regular use”

Color11%

“Beautiful colors”

Ease Of Application9%

“EASY TO APPLY”

Durability9%

“holding up great”

Value For Money9%

“Great Deal”

Design-Overall4%

“Awesome design”

Adhesion/Stickiness3%

“The adhesive is super sticky”

Size-Overall3%

“They fit well”

Efficiency2%

“The machine works well”

What buyers complain about

Durability17%

“Broke quickly”

Adhesion/Stickiness8%

“Poor Adhesive”

Size-Overall8%

“Not good fit”

Quality-Overall7%

“Bad quality”

Functionality-Overall7%

“Does not work as indicated”

Color6%

“Color not as described”

Thickness4%

“The strips were thick”

Value For Money3%

“Not worth the price”

Ease Of Use3%

“Difficult to use”

Advertised Vs Actual Product2%

“False advertising”

Top return reasons

Functionality-Overall18%

Color17%

Size-Overall11%

Adhesion/Stickiness11%

Advertised Vs Actual Product10%

Quality-Overall4%

Defective Material/Parts4%

Durability3%

Leak-Proof2%

Value For Money2%

Common questions

Is ohora profitable to sell on Amazon United States?: The niche generates $1.7M/yr across 174 tracked products. 37 of 52 products launched in the last 360 days are still selling. 90-day search growth is +7.7%. Flapen's verdict: Launch it (64/100).
How competitive is the ohora niche?: 24 brands and 46 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in ohora?: Top complaints mined from reviews: Durability, Adhesion/Stickiness, Size-Overall. The return rate is 1.5%.
When does demand for ohora peak?: Demand peaks in Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the ohora niche?: Listings span $6.91–$28.71; the average listing price is $12.28 (sweet spot $15–$100). The average incumbent carries 1,561 reviews — the moat a new listing must climb.