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Ohora

Maybe

The top 5 products take only 14% of clicks. But buyers convert on only 1.7% of searches, so Ohora is a Maybe.

Flapen Score
64
64 / 100
Top 3% of 10,978 Beauty & Personal Care niches · +16 vs the category median of 48
Market size
$1.7M/yr8.1M searches / yr
90-day growth
+7.7%search demand this quarter
Competition
14%top-5 click share · 24 brands · 46 sellers

Flapen Score

Ohora against its category

The dotted line is the Beauty & Personal Care average. Past it, Ohora is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ohora market on Amazon at a glance

Ohora is a $1.7M a year market on Amazon United States, with 8.1M searches a year. The top 5 brands take 84% of clicks. Demand peaks in Dec. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

Demand comes close.

Shoppers search 8.1M times a year and 1.7% buy. Search demand moved +7.7% in 90 days, so the market is growing into its $1.7M a year.

Search volume
8.1M
Search growth, 90 days
+7.7%
Conversion
1.7%
Market size
$1.7M

02 · Money

The money is there.

Shoppers bought 150K to 200K units at $12.28 on average, 750 to 1,000 per product. Units times price is $1.8M to $2.5M a year.

Units sold
150K–200K
Units per product
750–1,000
Average price
$12.28
Units × price
$1.8M–$2.5M

03 · Shelf

Brands here are young.

The average listing ranks #142. 100% of listings ship Prime. 98% of the shelf is sponsored, so budget for ads. The average listing is out of stock 9.6% of the time. The average brand has sold here for 34 months.

Average BSR
#142
Prime
100%
Sponsored
98%
Out of stock
9.6%
Average brand age
34 months

Products

Top Ohora products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

$0$17K$34K$51K$67K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

46

Top-5 brand share

84%

Top 20: 99%

Top-5 click share

14%

Top 20: 36%

Open market

13%

  • ohora46%
  • heyhae24%
  • Dashing Diva8%
  • AutyaMee3%
  • Maitys3%
  • Oauee2%
  • Open — no brand owns it (18 brands, 13%)

Demand

Ohora search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225K175KPrime Day '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

Search terms

Top Ohora search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • semi cured gel nail strips1.3M/yr
  • ohora semi cured gel nails1.1M/yr
  • hey hae nail strips314K/yr
  • polish pops551K/yr
  • ohora532K/yr
  • gel nail stickers380K/yr
  • gel nail strips510K/yr
  • nail strips436K/yr
  • nail wraps386K/yr
  • nail polish strips366K/yr

Reviews and returns

What reviews say buyers love and hate about Ohora

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability17%−0.22

Broke quickly

Dont work anymore

Didn't last

Adhesion/Stickiness8%−0.13

Poor Adhesive

Did not stick

Not adhesive

Size-Overall8%−0.07

Not good fit

Too narrow

Size too small

Quality-Overall7%+0.48

Bad quality

Cheap quality

Poor quality control

Functionality-Overall7%−0.16

Does not work as indicated

DOESNT WORK

not working properly

Love

Ease Of Use12%+1.31

Easy to put on

Convenient and easy

Easy to Apply

Quality-Overall12%+0.48

The build quality feels solid for regular use

Good quality set

Amazing quality

Color11%+0.07

Beautiful colors

Color is cute

Variety of colors

Ease Of Application9%+0.86

EASY TO APPLY

smooth to apply

Application is easy

Durability9%−0.22

holding up great

it stays on so well

Cute and durable

Return

1.5% Return rate 46% Fixable by listing

Functionality-Overall18%███▇▇▇

Does not work as indicated

DOESNT WORK

not working properly

Color17%█▇████

Color not as described

Not solid color

Color too light

Size-Overall11%▇█▇▇▇▇

Not good fit

Too narrow

Size too small

Adhesion/Stickiness11%██▆███

Poor Adhesive

Did not stick

Not adhesive

Advertised Vs Actual Product10%▇██▇█▇

False advertising

Does not match the photos

False advertisement

FAQ

Common Ohora questions

Answered from the same tracked data.