Is makeup brush cleaner profitable to sell on Amazon United States?

The niche generates $6.1M/yr across 34 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Worth a look (70/100).

How competitive is the makeup brush cleaner niche?

22 brands and 31 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in makeup brush cleaner?

Top complaints mined from reviews: Ease Of Cleaning, Smell, Size-Overall. The return rate is 0.9%.

When does demand for makeup brush cleaner peak?

Demand peaks in Jan–Dec; the busiest month runs 2.9× the quietest.

What does it cost to enter the makeup brush cleaner niche?

Listings span $5.02–$32.96; the average listing price is $16.79 (sweet spot $15–$100). The average incumbent carries 4,257 reviews — the moat a new listing must climb.

makeup brush cleaner

Worth a look

Shows a $6.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$6.1M

$6.1M/yr · 4.4M searches

Returns

Incredible0.9%

return rate — above 6% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Great8.1%

search→purchase rate — share of searches ending in a sale

Avg price

Great$16.79

avg listing price — sweet spot $15–$100

Competition

Great39%

top-5 click share — an open shelf

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Price range

Good$5.02–$32.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad4,257.09

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-12.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, makeup brush cleaner is a $6.1M/yr Amazon United States market (4.4M searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 70/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 300K–400K; avg 10,000–12,500/product
Revenue / yr: $5.0M–$6.7M; units × avg price
Launch success: 78%; 7 of 9 new (360d)
Conversion rate: 8.1%
Avg BSR: #35
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 10.3%
Avg brand age: 42 months
Avg seller age: 151 days

Competition

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

22 rising

Sellers

Top-5 brand share

63%

Top 20: 98%

Top-5 click share

39%

Top 20: 85%

Open market

32%

EcoTools23%
e.l.f.12%
CINEMA SECRETS12%
Norate10%
Etercycle6%
OctHope5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.3% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 2.9×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 34 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

EcoTools Makeup Brush + Sponge Shampoo Remove Makeup & Impurities From Tools Sponges & Puffs Fragrance-Free Brush Cleanser No Harsh Chemicals Vegan & Cruelty-Free 8 fl. oz./236 ml. Bottle

EcoTools$7.054.6★1,135 rev

e.l.f. Clean Queen Liquid Brush & Sponge Cleaner Gentle Foaming Cleaner For Removing Leftover Makeup Dirt & Grime Vegan & Cruelty-Free 4.1 oz

e.l.f.$6.894.6★600 rev

Foldable Silicone Makeup Brush Cleaner Bowl - Etercycle Portable Cleaning Tool for Brushes Powder Puffs and Sponges (Pink)

Etercycle$5.024.7★2,468 rev

Norate Makeup Brush Cleaner Make Up Brush Cleansers Solution Makeup Cleaner for Makeup Brushes Beauty Sponge Powder Puff Deep Clean Brush Shampoo Gentle Formula Cruelty Free 5.3 FL.OZ

Norate$7.634.6★3,039 rev

Cinema Secrets Original Blue Vanilla Makeup Brush Cleaner Solution - Professional Cleanser for Makeup Brushes - Quick-Drying Rinse-Free Formula - Removes Stubborn Waterproof Make Up (2 fl oz)

CINEMA SECRETS$13.663.8★381 rev

Newest

by launch date

Electric Makeup Brush Cleaner Machine Multi-Functional Cosmetic Brush Cleaner with Dryer Holder Portable Automatic Makeup Brush Cleaning Tool Type-C Charging

Cbsrvmlp$17.9821 rev

1mo ago

3 IN 1 Electric Makeup Brush Cleaner Machine With Drying Function Automatic Cleaner Brushes Cleaner Cosmetic Make Up Brush Machine for All Size Beauty Makeup Brush Set Gift for Mother Girlfriend

Poputra$20.7141 rev

2mo ago

Electric Makeup Brush Cleaner - Portable Compact Design for Travel Home Use - Professional Makeup Brush Cleaning Machine - Automatic Makeup Brush Cleaner

SPECIALISTTRIAN$9.9113 rev

3mo ago

Electric Makeup Brush Cleaner - Portable Compact Design for Travel Home Use - Professional Makeup Brush Cleaning Machine - Automatic Makeup Brush Cleaner (Extra Large)

SPECIALISTTRIAN$9.8927 rev

4mo ago

3-in-1 Electric Makeup Brush Cleaner & Dryer Automatic Brush Cleaner Machine with Deep Cleaning & Adjustable Drying USB-Powered for All Size Makeup Brushes Blush Brushes & Sponges

BIKTIC$29.35113 rev

5mo ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning35%

“Cleans really well”

Ease Of Use12%

“Easy to store”

Quality-Overall7%

“Excellent product”

Value For Money5%

“Great Value”

Cleansing5%

“Cleans well”

Efficiency4%

“This machine is quite useful especially if you have alot of brushes”

Advertised Vs Actual Product4%

“As advertised”

Smell3%

“Nice clean smell”

Moist/Dry3%

“helps them dry faster too”

Brush Quality2%

“Great brush cleaner”

What buyers complain about

Ease Of Cleaning20%

“is difficult to clean”

Smell9%

“Strong odor”

Size-Overall7%

“Some are too big”

Functionality-Overall7%

“Did not work”

Value For Money7%

“Too expensive”

Durability6%

“Brush fell apart”

Quality-Overall5%

“Too expensive for a poor quality item”

Leak-Proof2%

“Leaking”

Moist/Dry2%

“it was not dry”

Charging2%

“Important detail - the cord is not for charging batteries”

Top return reasons

Size-Overall19%

Functionality-Overall18%

Defective Material/Parts10%

Advertised Vs Actual Product9%

Ease Of Cleaning9%

Product Condition5%

Leak-Proof5%

Value For Money3%

Quality-Overall3%

Charging2%

Common questions

Is makeup brush cleaner profitable to sell on Amazon United States?: The niche generates $6.1M/yr across 34 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Worth a look (70/100).
How competitive is the makeup brush cleaner niche?: 22 brands and 31 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in makeup brush cleaner?: Top complaints mined from reviews: Ease Of Cleaning, Smell, Size-Overall. The return rate is 0.9%.
When does demand for makeup brush cleaner peak?: Demand peaks in Jan–Dec; the busiest month runs 2.9× the quietest.
What does it cost to enter the makeup brush cleaner niche?: Listings span $5.02–$32.96; the average listing price is $16.79 (sweet spot $15–$100). The average incumbent carries 4,257 reviews — the moat a new listing must climb.

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makeup brush cleaner

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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