Makeup Brush Cleaner
PassMakeup Brush Cleaner scores 70 out of 100, a Pass. Shoppers spend an estimated $6.1M a year here, demand is soft, at -12.3% this quarter, and an estimated 0.9% of orders come back.
- Flapen Score
- 70 / 100Top 1% of 10,978 Beauty & Personal Care niches · +22 vs the category median of 4870
- Market size
- $6.1M/yr4.4M searches / yr
- 90-day growth
- -12.3%search demand this quarter
- Competition
- 39%top-5 click share · 22 brands · 31 sellers
Flapen Score
Makeup Brush Cleaner against its category
The dotted line is the Beauty & Personal Care average. Past it, Makeup Brush Cleaner is stronger. Inside it, weaker.
Market
The Makeup Brush Cleaner market on Amazon at a glance
Shoppers on Amazon United States searched for Makeup Brush Cleaner 4.4M times last year and spent an estimated $6.1M. The top 5 brands take 63% of clicks. Demand peaks in Jan–Dec. Flapen scores it 70 out of 100, a Pass.
01 · Demand
An estimated 8.1% of those searches ended in a purchase.
Shoppers searched for this 4.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.1M a year.
- Searches, last 12 months
- 4.4M
- Growth, 90 days vs prior 90
- -12.3%
- Conversion, latest week
- 8.1%
- Market size, estimated
- $6.1Ma year
- Peak month
- December2.9× the quietest month
- Top search term
- makeup brush cleaner2.4M searches a year
02 · Price
A sale here is worth $16.79.
Listings sell for $16.79 on average, from $5.02 to $32.96. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 10,000 to 12,500 of them. At $16.79 that is $168K to $210K a year per listing.
- Average price
- $16.79inside the $15 to $100 sweet spot
- Price range
- $5.02–$32.96
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- $168K–$210K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #35 within Makeup Brushes & Tools. It carries 4,257 reviews at 4.21 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 10.3%
- Average rank
- #35in Makeup Brushes & Tools
- Average rating
- 4.21 starsAmazon United States average 4.42 stars
- Average reviews
- 4,257per listing
- Listings tracked
- 34
04 · Newcomers
7 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Makeup Brush Cleaner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
22 rising
Sellers
31
Top-5 brand share
63%
Top 20: 98%
Top-5 click share
39%
Top 20: 85%
Open market
32%
- Brand 123%
- Brand 212%
- Brand 312%
- Brand 410%
- Brand 56%
- Brand 65%
Demand
Makeup Brush Cleaner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Makeup Brush Cleaner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- makeup brush cleaner2.4M/yr
- brush cleaner469K/yr
- makeup brush cleaner machine354K/yr
- make up brush cleaner288K/yr
- make up brush cleaner cleanser120K/yr
- electric makeup brush cleaner181K/yr
- brush cleaner make up115K/yr
- makeup cleaner67K/yr
- makeup brushes cleaner66K/yr
- make up brush cleaner cleanser machine81K/yr
Reviews and returns
What reviews say buyers love and hate about Makeup Brush Cleaner
We read the reviews and the return reasons for every product selling here.
“is difficult to clean”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Makeup Brush Cleaner questions
Answered from the same tracked data.