Is makeup brush cleaner profitable to sell on Amazon United States?

The niche generates $6.1M/yr across 34 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Worth a look (70/100).

How competitive is the makeup brush cleaner niche?

22 brands and 31 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in makeup brush cleaner?

Top complaints mined from reviews: Ease Of Cleaning, Smell, Size-Overall. The return rate is 0.9%.

When does demand for makeup brush cleaner peak?

Demand peaks in Jan–Dec; the busiest month runs 2.9× the quietest.

What does it cost to enter the makeup brush cleaner niche?

Listings span $5.02–$32.96; the average listing price is $16.79 (sweet spot $15–$100). The average incumbent carries 4,257 reviews — the moat a new listing must climb.

makeup brush cleaner

Worth a look

Shows a $6.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$6.1M

$6.1M/yr · 4.4M searches

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Great8.1%

search→purchase rate — share of searches ending in a sale

Avg price

Great$16.79

avg listing price — sweet spot $15–$100

Competition

Great39%

top-5 click share — an open shelf

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Price range

Good$5.02–$32.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad4,257.09

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-12.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, makeup brush cleaner is a $6.1M/yr Amazon United States market (4.4M searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 70/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

makeup brush cleaner market data

Units sold / yr: 300K–400K; avg 10,000–12,500/product
Revenue / yr: $5.0M–$6.7M; units × avg price
Conversion rate: 8.1%
Avg BSR: #35
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 10.3%
Avg brand age: 42 months
Avg seller age: 151 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

22 rising

Sellers

Top-5 brand share

63%

Top 20: 98%

Top-5 click share

39%

Top 20: 85%

Open market

32%

EcoTools23%
e.l.f.12%
CINEMA SECRETS12%
Norate10%
Etercycle6%
OctHope5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.3% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 2.9×

Open Trend

Top makeup brush cleaner search terms

makeup brush cleaner2.4M/yr -12.7%7.7% conv.
brush cleaner469K/yr -8.4%2.6% conv.
makeup brush cleaner machine354K/yr -12.3%3.1% conv.
make up brush cleaner288K/yr -8.0%7.6% conv.
make up brush cleaner cleanser120K/yr -6.9%9.5% conv.
electric makeup brush cleaner181K/yr -13.4%2.1% conv.
brush cleaner make up115K/yr -27.2%7.3% conv.
makeup cleaner67K/yr -11.2%4.7% conv.
makeup brushes cleaner66K/yr -12.3%5.2% conv.
make up brush cleaner cleanser machine81K/yr -38.0%2.8% conv.

All search terms

Top makeup brush cleaner products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

EcoTools Makeup Brush + Sponge Shampoo Remove Makeup & Impurities From Tools Sponges & Puffs Fragrance-Free Brush Cleanser No Harsh Chemicals Vegan & Cruelty-Free 8 fl. oz./236 ml. Bottle

EcoTools$7.054.6★1,135 rev

e.l.f. Clean Queen Liquid Brush & Sponge Cleaner Gentle Foaming Cleaner For Removing Leftover Makeup Dirt & Grime Vegan & Cruelty-Free 4.1 oz

e.l.f.$6.894.6★600 rev

Foldable Silicone Makeup Brush Cleaner Bowl - Etercycle Portable Cleaning Tool for Brushes Powder Puffs and Sponges (Pink)

Etercycle$5.024.7★2,468 rev

Norate Makeup Brush Cleaner Make Up Brush Cleansers Solution Makeup Cleaner for Makeup Brushes Beauty Sponge Powder Puff Deep Clean Brush Shampoo Gentle Formula Cruelty Free 5.3 FL.OZ

Norate$7.634.6★3,039 rev

Cinema Secrets Original Blue Vanilla Makeup Brush Cleaner Solution - Professional Cleanser for Makeup Brushes - Quick-Drying Rinse-Free Formula - Removes Stubborn Waterproof Make Up (2 fl oz)

CINEMA SECRETS$13.663.8★381 rev

Newest

by launch date

Electric Makeup Brush Cleaner - Portable Compact Design for Travel Home Use - Professional Makeup Brush Cleaning Machine - Automatic Makeup Brush Cleaner (Extra Large)

SPECIALISTTRIAN$9.8927 rev

4mo ago

Electric Makeup Brush Cleaner 3-in-1 Automatic Brush Cleaning & Drying Machine with Dual-Direction Cleaning Adjustable Dryer Fits All Brush Sizes for Makeup Brush Set Blush Brush Sponges

Jnconser$31.2465 rev

6mo ago

Makeup Brush Cleaner Make Up Brush Cleaner Cleanser Solution + Brush Cleaning Mat Makeup Cleaner for Brushes Sponge Deep Clean Shampoo Gentle Formula Cruelty Free 3 Piece Set

Norate$9.28159 rev

8mo ago

senbowe 3 in 1 Makeup Brush Cleaner Mat Silicone Makeup Brush Cleaner Bowl Cosmetic Brushes Cleaning Pad Tool Organizer for Storage and Air Drying Make Up Brush Washing Tool for Sponge

senbowe$7.59240 rev

1y ago

e.l.f. Clean Queen Liquid Brush & Sponge Cleaner Gentle Foaming Cleaner For Removing Leftover Makeup Dirt & Grime Vegan & Cruelty-Free 4.1 oz

e.l.f.$6.89600 rev

1y ago

What buyers say about makeup brush cleaner

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning35%

“Cleans really well”

Ease Of Use12%

“Easy to store”

Quality-Overall7%

“Excellent product”

Value For Money5%

“Great Value”

Cleansing5%

“Cleans well”

Efficiency4%

“This machine is quite useful especially if you have alot of brushes”

Advertised Vs Actual Product4%

“As advertised”

Smell3%

“Nice clean smell”

Moist/Dry3%

“helps them dry faster too”

Brush Quality2%

“Great brush cleaner”

What buyers complain about

Ease Of Cleaning20%

“is difficult to clean”

Smell9%

“Strong odor”

Size-Overall7%

“Some are too big”

Functionality-Overall7%

“Did not work”

Value For Money7%

“Too expensive”

Durability6%

“Brush fell apart”

Quality-Overall5%

“Too expensive for a poor quality item”

Leak-Proof2%

“Leaking”

Moist/Dry2%

“it was not dry”

Charging2%

“Important detail - the cord is not for charging batteries”

Top return reasons

Size-Overall19%

Functionality-Overall18%

Defective Material/Parts10%

Advertised Vs Actual Product9%

Ease Of Cleaning9%

Product Condition5%

Leak-Proof5%

Value For Money3%

Quality-Overall3%