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Head Spa

Maybe

An estimated 1.3% of orders come back. But products sell for $469.47 on average, outside the sweet spot, so Head Spa is a Maybe.

Flapen Score
55
55 / 100
Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 48
Market size
$758K/yr299K searches / yr
90-day growth
-33.3%search demand this quarter
Competition
31%top-5 click share · 46 brands · 55 sellers

Flapen Score

Head Spa against its category

The dotted line is the Beauty & Personal Care average. Past it, Head Spa is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Head Spa market on Amazon at a glance

Shoppers on Amazon United States searched for Head Spa 299K times last year and spent an estimated $758K. The top 5 brands take 50% of clicks. Demand peaks in Feb. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 299K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -33.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $758K a year.

Searches, last 12 months
299K
Growth, 90 days vs prior 90
-33.3%
Conversion, latest week
0.5%
Market size, estimated
$758Ka year
Peak month
February1.6× the quietest month
Top search term
head spa79K searches a year

02 · Price

A sale here is worth $469.47.

Listings sell for $469.47 on average, from $5.29 to $1294.68. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $469.47 that is $0 to $47K a year per listing.

Average price
$469.47above the $15 to $100 sweet spot
Price range
$5.29–$1294.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$47K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 29.6% of listings are out of stock. The average listing ranks #24,422 within Salon & Spa Equipment. It carries 837 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
46%
Out of stock, average day
29.6%
Average rank
#24,422in Salon & Spa Equipment
Average rating
4.15 starsAmazon United States average 4.42 stars
Average reviews
837per listing
Listings tracked
70

04 · Newcomers

17 of last year's 46 launches cleared the first-year sales bar.

46 products launched here in the last 12 months. 17 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
46
Successful launches
17Amazon's first-year sales bar
Average brand age
31 months

Products

Top Head Spa products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

46 rising

Sellers

55

Top-5 brand share

50%

Top 20: 83%

Top-5 click share

31%

Top 20: 65%

Open market

47%

  • Brand 121%
  • Brand 211%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 63%

Demand

Head Spa search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.6×

Search terms

Top Head Spa search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • head spa79K/yr
  • head spa equipment74K/yr
  • headspa19K/yr
  • head spa bed19K/yr
  • portable head spa23K/yr
  • japanese head spa16K/yr
  • headspa equipment16K/yr
  • japanese head spa equipment14K/yr
  • head spa attachment for shampoo bowl11K/yr
  • headspa bed5K/yr

Reviews and returns

What reviews say buyers love and hate about Head Spa

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Size-Overall”
1.3%of orders come back
“smaller than expected”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Head Spa questions

Answered from the same tracked data.