shu uemura shampoo
Worth a lookShows a sweet-spot price point ($45.51 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$45.51avg listing price — sweet spot $15–$100
Price range
Great$6.19–$94.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great361.5avg incumbent reviews — the moat a new listing must climb
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Market size
Good$552K$552K/yr · 191K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-11.9%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, shu uemura shampoo is a $552K/yr Amazon United States market (191K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 57/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
shu uemura shampoo market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- $569K–$683K
- units × avg price
- Conversion rate
- 6.3%
- Avg BSR
- #480
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 58%
- Out of stock
- 2.9%
- Avg brand age
- 71 months
- Avg seller age
- 142 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
10
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
43%
Top 20: 83%
Open market
1%
- shu uemura art of hair63%
- shu uemura24%
- UXIETIN5%
- Shiseido4%
- Pdtwq2%
- PETUNIA SKINCARE1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 80 weeks — -11.9% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 1.9×
Top shu uemura shampoo search terms
- shu uemura136K/yr
- shu uemura eyelash curler refill pads11K/yr
- shu uemura hair products23K/yr
- shu uemura hair5K/yr
- shu-uemura5K/yr
- shu uemura eyelash curler refill5K/yr
- shu uemura art of hair3K/yr
- shuemura hair products3K/yr
Top shu uemura shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Shu Uemura Iconic Eyelash Curler Achieve Precise Control and Long-Lasting Curl - Includes Silicone Replacement Pad Professional Quality Eye Makeup Tool for Japanese Artistry Best Seller
shu uemura$22.964.3★707 rev
shu uemura art of hair Essence Absolue Nourishing Protective Hair Oil - Lightweight Multi-Benefit Leave In Treatment Hydrates Adds Shine and Reduces Frizz with Heat Protection 5 Fl Oz
shu uemura art of hair$67.924.6★601 rev
shu uemura art of hair ultimate reset extreme repair mask for very damaged hair - formulated with japanese rice extract to prevent split ends and breakage deeply conditions and nourishes hair
shu uemura art of hair$68.914.5★926 rev
Eyelash Curler Refills Compatible with shu uemura Eyelash Curler Pads 24PCS Silicone Lash Curler Refill Pads Compatible with shu uemura (Black)
UXIETIN$6.644.2★245 rev
shu uemura Ultime8 Sublime Tsubaki Cleansing Oil Gentle Makeup Remover and Facial Cleanser for All Skin Types 15.2 Fl. Oz.
shu uemura$94.044.6★158 rev
Newest
by launch date
Compatible with Shuuemura Eyelash Curler Refill Pads Silicone Replacement Refills Only Fit for Shuuemura Eye Lash Curler Refill Pads 24Pack.
Pdtwq$6.85104 rev
shu uemura art of hair ultimate reset extreme repair mask - formulated with japanese rice extract to reduce split ends and breakage deeply conditions and nourishes very damaged hair 2.5 fl oz
shu uemura art of hair$25.66926 rev
shu uemura Ultime8 Sublime Tsubaki Cleansing Oil Gentle Makeup Remover and Facial Cleanser for All Skin Types 15.2 Fl. Oz.
shu uemura$94.04158 rev
shu uemura Ultime8 Sublime Tsubaki Cleansing Oil Gentle Makeup Remover and Facial Cleanser for All Skin Types 1.7 Fl. Oz.
shu uemura$19.38158 rev
Shu Uemura Botanicoil Indulging Cleansing Oil Makeup Remover and Facial Cleanser Infused with Plant Extracts Suitable for Sensitive Skin 1.7 Fl. Oz.
shu uemura$14.7198 rev
Trending
90-day click momentumCompatible with Shuuemura Eyelash Curler Refill Pads Silicone Replacement Refills Only Fit for Shuuemura Eye Lash Curler Refill Pads 24Pack.
Pdtwq$6.854.5★
Shu Uemura Botanicoil Indulging Cleansing Oil Makeup Remover and Facial Cleanser Infused with Plant Extracts Suitable for Sensitive Skin 1.7 Fl. Oz.
shu uemura$14.714.5★
shu uemura art of hair Urban Moisture Deep Hydration Shampoo - Intensely Nourishes and Cleanses Reduces Frizz and Adds Shine 10 Fl Oz
shu uemura art of hair$54.594.4★
Shu Uemura Botanicoil Indulging Cleansing Oil Makeup Remover and Facial Cleanser Infused with Plant Extracts Suitable for Sensitive Skin 5.07 Fl. Oz.
shu uemura$41.534.5★
Eyelash Curler Refills Compatible with shu uemura Eyelash Curler Pads 24PCS Silicone Lash Curler Refill Pads Compatible with shu uemura (Black)
UXIETIN$6.644.2★
What buyers say about shu uemura shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“it smells divine”
“Good quality”
“My skin feels soft”
“Affordable”
“Hydrates”
“Good fit”
“durable”
“Leaves hair soft and frizz free”
“deliver a natural looking curl”
“These are easy to use”
What buyers complain about
“Is it overpriced”
“Doesnt fit shiseido”
“Didnt make a difference”
“Quality went down”
“Breaks my hair and not returnable”
“It is not fragrance free”
“adding this oil gave me soooo much breakage”
“they broke/split immediately”
“My hair was dry, brittle looking and visible dehydration”
“The formula is a little thick for my preference”
Top return reasons
Common questions
- Is shu uemura shampoo profitable to sell on Amazon United States?
- The niche generates $552K/yr across 36 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -11.9%. Flapen's verdict: Worth a look (57/100).
- How competitive is the shu uemura shampoo niche?
- 7 brands and 10 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in shu uemura shampoo?
- Top complaints mined from reviews: Value For Money, Size-Overall, Functionality-Overall. The return rate is 1.7%.
- When does demand for shu uemura shampoo peak?
- Demand peaks in Oct–Nov; the busiest month runs 1.9× the quietest.
- What does it cost to enter the shu uemura shampoo niche?
- Listings span $6.19–$94.04; the average listing price is $45.51 (sweet spot $15–$100). The average incumbent carries 362 reviews — the moat a new listing must climb.