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Shu Uemura Shampoo

Maybe

Products sell for $45.51 on average, inside the sweet spot. But the top 5 brands take 98% of clicks, so Shu Uemura Shampoo is a Maybe.

Flapen Score
57
57 / 100
Top 14% of 10,978 Beauty & Personal Care niches · +9 vs the category median of 48
Market size
$552K/yr191K searches / yr
90-day growth
-11.9%search demand this quarter
Competition
43%top-5 click share · 7 brands · 10 sellers

Flapen Score

Shu Uemura Shampoo against its category

The dotted line is the Beauty & Personal Care average. Past it, Shu Uemura Shampoo is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shu Uemura Shampoo market on Amazon at a glance

Shoppers on Amazon United States searched for Shu Uemura Shampoo 191K times last year and spent an estimated $552K. The top 5 brands take 98% of clicks. Demand peaks in Oct–Nov. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 191K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $552K a year.

Searches, last 12 months
191K
Growth, 90 days vs prior 90
-11.9%
Conversion, latest week
6.3%
Market size, estimated
$552Ka year
Peak month
November1.9× the quietest month
Top search term
shu uemura136K searches a year

02 · Price

A sale here is worth $45.51.

Listings sell for $45.51 on average, from $6.19 to $94.04. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $45.51 that is $11K to $23K a year per listing.

Average price
$45.51inside the $15 to $100 sweet spot
Price range
$6.19–$94.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$11K–$23K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #480 within Makeup Brushes & Tools. It carries 362 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
100%
Out of stock, average day
2.9%
Average rank
#480in Makeup Brushes & Tools
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
362per listing
Listings tracked
36

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
71 months

Products

Top Shu Uemura Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

10

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

43%

Top 20: 83%

Open market

1%

  • Brand 163%
  • Brand 224%
  • Brand 35%
  • Brand 44%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Shu Uemura Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 1.9×

Search terms

Top Shu Uemura Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shu uemura136K/yr
  • shu uemura eyelash curler refill pads11K/yr
  • shu uemura hair products23K/yr
  • shu uemura hair5K/yr
  • shu-uemura5K/yr
  • shu uemura eyelash curler refill5K/yr
  • shu uemura art of hair3K/yr
  • shuemura hair products3K/yr

Reviews and returns

What reviews say buyers love and hate about Shu Uemura Shampoo

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Smell”
17%of negative reviews mention “Value For Money”
1.7%of orders come back
“Is it overpriced”
A buyer, on “Value For Money”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Shu Uemura Shampoo questions

Answered from the same tracked data.