Shu Uemura Shampoo
MaybeProducts sell for $45.51 on average, inside the sweet spot. But the top 5 brands take 98% of clicks, so Shu Uemura Shampoo is a Maybe.
- Flapen Score
- 57 / 100Top 14% of 10,978 Beauty & Personal Care niches · +9 vs the category median of 4857
- Market size
- $552K/yr191K searches / yr
- 90-day growth
- -11.9%search demand this quarter
- Competition
- 43%top-5 click share · 7 brands · 10 sellers
Flapen Score
Shu Uemura Shampoo against its category
The dotted line is the Beauty & Personal Care average. Past it, Shu Uemura Shampoo is stronger. Inside it, weaker.
Market
The Shu Uemura Shampoo market on Amazon at a glance
Shoppers on Amazon United States searched for Shu Uemura Shampoo 191K times last year and spent an estimated $552K. The top 5 brands take 98% of clicks. Demand peaks in Oct–Nov. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 6.3% of those searches ended in a purchase.
Shoppers searched for this 191K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $552K a year.
- Searches, last 12 months
- 191K
- Growth, 90 days vs prior 90
- -11.9%
- Conversion, latest week
- 6.3%
- Market size, estimated
- $552Ka year
- Peak month
- November1.9× the quietest month
- Top search term
- shu uemura136K searches a year
02 · Price
A sale here is worth $45.51.
Listings sell for $45.51 on average, from $6.19 to $94.04. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $45.51 that is $11K to $23K a year per listing.
- Average price
- $45.51inside the $15 to $100 sweet spot
- Price range
- $6.19–$94.04
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $11K–$23K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #480 within Makeup Brushes & Tools. It carries 362 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 100%
- Out of stock, average day
- 2.9%
- Average rank
- #480in Makeup Brushes & Tools
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 362per listing
- Listings tracked
- 36
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Shu Uemura Shampoo products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Shu Uemura Iconic Eyelash Curler Achieve Precise Control and Long-Lasting Curl - Includes Silicone Replacement Pad Professional Quality Eye Makeup Tool for Japanese Artistry Best Seller
- Price
- $22.96
- Rating
- 4.3/5
- Reviews
- 707
- Age
- 11y ago

shu uemura art of hair Essence Absolue Nourishing Protective Hair Oil - Lightweight Multi-Benefit Leave In Treatment Hydrates Adds Shine and Reduces Frizz with Heat Protection 5 Fl Oz
- Price
- $67.92
- Rating
- 4.6/5
- Reviews
- 601
- Age
- 1y ago

shu uemura art of hair ultimate reset extreme repair mask for very damaged hair - formulated with japanese rice extract to prevent split ends and breakage deeply conditions and nourishes hair
- Price
- $68.91
- Rating
- 4.5/5
- Reviews
- 926
- Age
- 1y ago

Eyelash Curler Refills Compatible with shu uemura Eyelash Curler Pads 24PCS Silicone Lash Curler Refill Pads Compatible with shu uemura (Black)
- Price
- $6.64
- Rating
- 4.2/5
- Reviews
- 245
- Age
- 1y ago

shu uemura Ultime8 Sublime Tsubaki Cleansing Oil Gentle Makeup Remover and Facial Cleanser for All Skin Types 15.2 Fl. Oz.
- Price
- $94.04
- Rating
- 4.6/5
- Reviews
- 158
- Age
- 1y ago
Trending
estimated 90-day click momentum
Compatible with Shuuemura Eyelash Curler Refill Pads Silicone Replacement Refills Only Fit for Shuuemura Eye Lash Curler Refill Pads 24Pack.
- Price
- $6.85
- Rating
- 4.5/5
- Reviews
- 104
- Age
- 3mo ago

Shu Uemura Botanicoil Indulging Cleansing Oil Makeup Remover and Facial Cleanser Infused with Plant Extracts Suitable for Sensitive Skin 1.7 Fl. Oz.
- Price
- $14.71
- Rating
- 4.5/5
- Reviews
- 98
- Age
- 1y ago

shu uemura art of hair Urban Moisture Deep Hydration Shampoo - Intensely Nourishes and Cleanses Reduces Frizz and Adds Shine 10 Fl Oz
- Price
- $54.59
- Rating
- 4.4/5
- Reviews
- 416
- Age
- 1y ago

Shu Uemura Botanicoil Indulging Cleansing Oil Makeup Remover and Facial Cleanser Infused with Plant Extracts Suitable for Sensitive Skin 5.07 Fl. Oz.
- Price
- $41.53
- Rating
- 4.5/5
- Reviews
- 98
- Age
- 1y ago

Eyelash Curler Refills Compatible with shu uemura Eyelash Curler Pads 24PCS Silicone Lash Curler Refill Pads Compatible with shu uemura (Black)
- Price
- $6.64
- Rating
- 4.2/5
- Reviews
- 245
- Age
- 1y ago
Newest
by launch date
Compatible with Shuuemura Eyelash Curler Refill Pads Silicone Replacement Refills Only Fit for Shuuemura Eye Lash Curler Refill Pads 24Pack.
- Price
- $6.85
- Rating
- 4.5/5
- Reviews
- 104
- Age
- 3mo ago

shu uemura art of hair ultimate reset extreme repair mask - formulated with japanese rice extract to reduce split ends and breakage deeply conditions and nourishes very damaged hair 2.5 fl oz
- Price
- $25.66
- Rating
- 4.5/5
- Reviews
- 926
- Age
- 9mo ago

shu uemura Ultime8 Sublime Tsubaki Cleansing Oil Gentle Makeup Remover and Facial Cleanser for All Skin Types 15.2 Fl. Oz.
- Price
- $94.04
- Rating
- 4.6/5
- Reviews
- 158
- Age
- 1y ago

shu uemura Ultime8 Sublime Tsubaki Cleansing Oil Gentle Makeup Remover and Facial Cleanser for All Skin Types 1.7 Fl. Oz.
- Price
- $19.38
- Rating
- 4.6/5
- Reviews
- 158
- Age
- 1y ago

Shu Uemura Botanicoil Indulging Cleansing Oil Makeup Remover and Facial Cleanser Infused with Plant Extracts Suitable for Sensitive Skin 1.7 Fl. Oz.
- Price
- $14.71
- Rating
- 4.5/5
- Reviews
- 98
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
10
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
43%
Top 20: 83%
Open market
1%
- shu uemura art of hair63%
- shu uemura24%
- UXIETIN5%
- Shiseido4%
- Pdtwq2%
- PETUNIA SKINCARE1%
- Open — no brand owns it (1 brand, 1%)
Demand
Shu Uemura Shampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 1.9×
Search terms
Top Shu Uemura Shampoo search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- shu uemura136K/yr
- shu uemura eyelash curler refill pads11K/yr
- shu uemura hair products23K/yr
- shu uemura hair5K/yr
- shu-uemura5K/yr
- shu uemura eyelash curler refill5K/yr
- shu uemura art of hair3K/yr
- shuemura hair products3K/yr
Reviews and returns
What reviews say buyers love and hate about Shu Uemura Shampoo
We read the reviews and the return reasons for every product selling here.
“Is it overpriced”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shu Uemura Shampoo questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









