Is travel size dry shampoo profitable to sell on Amazon United States?

The niche generates $1.7M/yr across 42 tracked products. 10 of 10 products launched in the last 360 days are still selling. 90-day search growth is +14.7%. Flapen's verdict: Launch it (72/100).

How competitive is the travel size dry shampoo niche?

21 brands and 54 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in travel size dry shampoo?

Top complaints mined from reviews: Smell, Residue, Value For Money. The return rate is 0.3%.

When does demand for travel size dry shampoo peak?

Demand peaks in Aug; the busiest month runs 1.7× the quietest.

What does it cost to enter the travel size dry shampoo niche?

Listings span $6.72–$33.02; the average listing price is $16.18 (sweet spot $15–$100). The average incumbent carries 3,640 reviews — the moat a new listing must climb.

travel size dry shampoo

Launch it

A $1.7M/yr market growing +14.7% this quarter with returns at 0.3% — clears our launch bar.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Market size

Great$1.7M

$1.7M/yr · 1.4M searches

Conversion

Great7.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Great$16.18

avg listing price — sweet spot $15–$100

Competition

Great38%

top-5 click share — an open shelf

Price range

Good$6.72–$33.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Growth

Okay+14.7%

90-day search growth — must beat 0% to launch

Review moat

Okay3,639.6

avg incumbent reviews — the moat a new listing must climb

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, travel size dry shampoo is a $1.7M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Aug. Verdict: Launch it — 72/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

travel size dry shampoo market data

Units sold / yr: 100K–125K; avg 1,500–2,000/product
Revenue / yr: $1.6M–$2.0M; units × avg price
Conversion rate: 7.8%
Avg BSR: #82
Page quality: 0%
Prime: 98%
Sponsored: 79%
Out of stock: 1.7%
Avg brand age: 55 months
Avg seller age: 138 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

21 rising

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

38%

Top 20: 80%

Open market

25%

Batiste20%
MONDAY HAIRCARE15%
Moroccanoil14%
OUAI11%
Kitsch10%
Amika5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +14.7% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 1.7×

Open Trend

Top travel size dry shampoo search terms

travel dry shampoo289K/yr +15.0%7.4% conv.
travel size dry shampoo258K/yr +15.3%7.3% conv.
dry shampoo travel size254K/yr +17.2%7.6% conv.
mini dry shampoo140K/yr +21.8%4.9% conv.
travel size dry shampoo for women70K/yr -3.1%7.9% conv.
dry shampoo travel49K/yr +18.3%7.0% conv.
travel dry shampoo for women51K/yr -0.1%7.8% conv.
moroccan oil dry shampoo light35K/yr +55.1%14.4% conv.
batiste dry shampoo travel size39K/yr +6.4%5.5% conv.
dry shampoo mini35K/yr +17.4%4.3% conv.

All search terms

Top travel size dry shampoo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MONDAY HAIRCARE ORIGINAL Dry Shampoo with Keratin oil-absorbing for All Hair Types 50ML (3 Pack)

MONDAY HAIRCARE$11.954.4★201 rev

Kitsch Volumizing Rice Protein Dry Shampoo Powder - Dry Shampoo for Women & Men No White Cast Absorbs Oil Non-Greasy Light-to-medium Hair Colors Travel Size - Invisible 1oz

Kitsch$9.604.0★1,538 rev

OUAI Super Travel Size Dry Shampoo - Volumizing Dry Shampoo - Absorbs Oil Dirt & Sweat - Blends Seamlessly into Hair with Zero Residue & Enriched with a Long-Lasting Scent - Melrose Place (2 oz)

OUAI$15.554.3★648 rev

Moroccanoil Dry Shampoo Light Tones Travel Size 1.7 Fl. Oz.

Moroccanoil$13.644.6★13,237 rev

Batiste Powder Dry Shampoo Oil-Absorbing Non-Aerosol Blends Seamlessly Original Scent Instant Hair Refresh TSA Compliant (1.06 oz)

Batiste$12.893.6★118 rev

Newest

by launch date

amika perk up talc-free dry shampoo 2.5oz | refreshes roots with a voluminous oomph between washes no white residue absorbs oil + reduces odor for all hair types

Amika$15.6820,363 rev

6mo ago

Kristin Ess Travel Size Dry Shampoo Powder For Oily Hair - Fresh Pear Fragrance - Non-Aerosol Style Extender - Sulfate Free Color Safe Vegan + Clean - Lightweight - Easily Blends In Dark Hair

Kristin Ess$11.16111 rev

7mo ago

Batiste Powder Dry Shampoo Oil-Absorbing Non-Aerosol Blends Seamlessly Original Scent Instant Hair Refresh TSA Compliant (1.06 oz)

Batiste$12.89118 rev

7mo ago

Dry Shampoo Powder for Women and Men 1.23oz Travel Size Waterless Dry Shampoos Spray for Thick Fine Dry Oily Hair Non Aerosol Dry Volumizing Shampoo Instant Refresh Fullness|Unscented Gifts for Women

SUYSUNY$8.98267 rev

10mo ago

MONDAY HAIRCARE ORIGINAL Dry Shampoo with Keratin oil-absorbing for All Hair Types 50ML (3 Pack)

MONDAY HAIRCARE$11.95201 rev

10mo ago

What buyers say about travel size dry shampoo

What buyers praise and complain about, mined from review topics.

What buyers love

Smell21%

“Clean smell”

Moist/Dry15%

“it dry's quickly”

Quality-Overall8%

“Really great product for multiple reasons”

Value For Money6%

“Great deal”

Ease Of Use4%

“it was easy to remove”

Efficiency3%

“Effective product”

Oily/Greasy3%

“No more oily hair”

Residue2%

“No nasty residue”

Size-Overall2%

“Great convenient size”

Advertised Vs Actual Product2%

“Exactly as described”

What buyers complain about

Smell11%

“Chemical smell”

Residue7%

“White residue”

Value For Money6%

“expensive”

Hair Related5%

“Makes my hair so tangled all day long”

Functionality-Overall5%

“Barely works”

Moist/Dry5%

“the feeling of it is unpleasant and super dry”

Oily/Greasy4%

“Leaves Hair Greasy”

Ease Of Use4%

“Hard to open”

Suitability Colored Hair4%

“Hair looks gray”

Color3%

“Color lighter”

Top return reasons

Advertised Vs Actual Product11%

Size-Overall9%

Leak-Proof9%

Functionality-Overall9%

Product Condition7%

Color7%

Smell5%

Motor Power4%