Wise Men Healing Balm
Wise Men Healing Balm shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 10% of 10,978 Beauty & Personal Care niches · +11 vs the category median of 48
Is Wise Men Healing Balm profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Wise Men Healing Balm is a $2.4M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 59/100.
Wise Men Healing Balm: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -13.1% over the last 90 days and 8.1% of searches end in a purchase.
$2.4M
revenue / yr
Who owns the niche?
The top 5 brands hold 93% of demand, so 7% of the market is open.
7%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 17 products
Top Wise Men Healing Balm products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Vitality Extracts Frankincense Essential Oil Balm (2oz) Boswellia Serrata Beeswax & Vitamin E Deep Moisturizing Skin Balm for Dry Cracked Skin Soothing & Nourishing for All Skin Types
- Price
- $18.73
- Rating
- 4.4/5
- Reviews
- 2,385
- Age
- 1y ago
Vitality Extracts Frankincense Balm - 6oz Boswellia Serrata Beeswax Olive Oil Moisturizer for Dry Cracked Skin All Skin Types
- Price
- $43.36
- Rating
- 4.6/5
- Reviews
- 767
- Age
- 1y ago
Vitality Extracts Helichrysum Balm - 2oz Helichrysum Gymnocephalum Beeswax Almond Oil Ultra-Moisturizing Skin Healing Full Body Hydration
- Price
- $20.42
- Rating
- 4.4/5
- Reviews
- 1,732
- Age
- 1y ago
Dersie Frankincense Balm - 4 oz | Soothes Muscles & Joints Supports Skin Renewal & Nourishment All Natural Balm for Muscle Joint & Foot Discomfort and Dry Skin Infused with Frankincense Oil
- Price
- $22.62
- Rating
- 4.3/5
- Reviews
- 401
- Age
- 11mo ago
Aura Naturals Frankincense Balm for Pain Relief - with Olive Oil & Vitamin E Fast-Absorbing Massage Balm - for Sore Muscles Post-Workout Recovery & Skin Care (1pc)
- Price
- $29.01
- Rating
- 3.3/5
- Reviews
- 22
- Age
- 5mo ago
Trending
90-day click momentum
Frankincense Balm 2 fl oz - Soothing Muscle Comfort and Deep Hydration for Dry Skin with Myrrh Calendula Bisabolol Rosehip & Vitamin E - Nexon Botanics
- Price
- $14.87
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 2mo ago
Aura Naturals Frankincense Balm for Pain Relief - with Olive Oil & Vitamin E Fast-Absorbing Massage Balm - for Sore Muscles Post-Workout Recovery & Skin Care (1pc)
- Price
- $29.01
- Rating
- 3.3/5
- Reviews
- 22
- Age
- 5mo ago
Vitality Cloud II Leggings for Women - High Waisted Tummy Control Compression Workout Leggings with No Front Seam - Athletic Pants Seamless Fit Midnight Small
- Price
- $77.25
- Rating
- 4.1/5
- Reviews
- 87
- Age
- 3y ago
Brookethorne Naturals Frankincense Balm | Frankincense Essential Oil Balm for Skin Hydration | Soothing Muscle & Joint Support | Boswellia Extract Arnica Montana Castor Oil & Lavender 2oz
- Price
- $16.43
- Rating
- 4.5/5
- Reviews
- 89
- Age
- 5mo ago
Vitality Extracts Frank+ Helichrysum Balm - 2oz Frankincense Boswellia Serrata Helichrysum Gymnocephalum All-Natural Relief Skin Soothing Beeswax
- Price
- $24.28
- Rating
- 4.7/5
- Reviews
- 86
- Age
- 6mo ago
Newest
by launch dateFrankincense Balm 2 fl oz - Soothing Muscle Comfort and Deep Hydration for Dry Skin with Myrrh Calendula Bisabolol Rosehip & Vitamin E - Nexon Botanics
- Price
- $14.87
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 2mo ago
Aura Naturals Frankincense Balm for Pain Relief - with Olive Oil & Vitamin E Fast-Absorbing Massage Balm - for Sore Muscles Post-Workout Recovery & Skin Care (1pc)
- Price
- $29.01
- Rating
- 3.3/5
- Reviews
- 22
- Age
- 5mo ago
Brookethorne Naturals Frankincense Balm | Frankincense Essential Oil Balm for Skin Hydration | Soothing Muscle & Joint Support | Boswellia Extract Arnica Montana Castor Oil & Lavender 2oz
- Price
- $16.43
- Rating
- 4.5/5
- Reviews
- 89
- Age
- 5mo ago
Vitality Extracts Frank+ Helichrysum Balm - 2oz Frankincense Boswellia Serrata Helichrysum Gymnocephalum All-Natural Relief Skin Soothing Beeswax
- Price
- $24.28
- Rating
- 4.7/5
- Reviews
- 86
- Age
- 6mo ago
Vitality Extracts Three Kings Balm - 2oz Frankincense Myrrh Sandalwood Sacred Ultra-hydration Relief from Discomfort Soft Skin
- Price
- $29.24
- Rating
- 4.5/5
- Reviews
- 151
- Age
- 6mo ago
Competition: brands, sellers & click share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 falling
Sellers
36
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
4%
- Vitality75%
- Dersie5%
- Heidelux5%
- Brookethorne Naturals4%
- Wise Men4%
- Essentially KateS3%
- Open — no brand owns it (2 brands, 4%)
Wise Men Healing Balm demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Apr, May, Jun · busiest ÷ quietest = 2.1×
Top Wise Men Healing Balm search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- frankincense balm for pain relief187K/yr
- vitality frankincense balm166K/yr
- vitality extracts113K/yr
- vitality72K/yr
- vitality extracts essential oils146K/yr
- frankincense balm177K/yr
- vitality aches and pains balm40K/yr
- vitality extracts frankincense balm29K/yr
- aura naturals frankincense balm8K/yr
- aura naturals for knee pain5K/yr
What reviews say buyers love and hate about Wise Men Healing Balm
What buyers mention most, as a share of all reviews.
What buyers love
72% of reviews“fragrance is wonderful”
“Excellent Product”
“It works beautifully”
“Great moisturizer”
“Great value”
What buyers complain about
61% of reviews“Does not work as advertised”
“Strong Smell”
“Didn't help with pain”
“too expensive”
“Skin rash”
Wise Men Healing Balm return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
21%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Wise Men Healing Balm questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
